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Pinterest PR Tips | Proactive Report | Sally Falkow

Pinterest PR Tips | Proactive Report | Sally Falkow | PR & Communications daily news | Scoop.it
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network.

 

What’s the attraction you might ask?

 

Visuals. The site has tapped into the rapidly growing trend for images and videos. There are no blog posts or articles, just attractive, poignant, funny or touching images. It’s fun, effective and hugely popular with over users to date.

 

If you are considering adding Pinterest to your digital public relations toolkit take a look at how other brands are using the site. Learning from the pros can help you to avoid making mistakes and start achieving the benefits quickly.


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The 5 Worst Social Selling Mistakes You Can Make

The 5 Worst Social Selling Mistakes You Can Make | PR & Communications daily news | Scoop.it
There are reasons all that effort that goes into building a network rarely results in generating new customers -- so make sure that doesn't happen to you.
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How Successful Companies Engage Customers During the New-Product Development Process

How Successful Companies Engage Customers During the New-Product Development Process | PR & Communications daily news | Scoop.it
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
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7 Growth Hacks for Your Email Marketing Strategy

7 Growth Hacks for Your Email Marketing Strategy | PR & Communications daily news | Scoop.it
A successful email marketing strategy is about offering value to the customer and continually revamping your strategy for the best results. If you want to see growth in your email marketing strategy, give these growth hacks a try.
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21 Marketing Podcasts You Need to Listen To

21 Marketing Podcasts You Need to Listen To | PR & Communications daily news | Scoop.it
I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.
What replaced the music?
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Customizing Your Content To Appeal To All Generations

Customizing Your Content To Appeal To All Generations | PR & Communications daily news | Scoop.it
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
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How to Supercharge Your Marketing With Visual Storytelling [Infographic]

How to Supercharge Your Marketing With Visual Storytelling [Infographic] | PR & Communications daily news | Scoop.it
People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
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7 Content Marketing Roles You Should Fill to Build a Greater Presence

7 Content Marketing Roles You Should Fill to Build a Greater Presence | PR & Communications daily news | Scoop.it
Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
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How Social Media Shifted the Public Relations Industry

How Social Media Shifted the Public Relations Industry | PR & Communications daily news | Scoop.it
In most recent years, the digital revolution has placed a shift on the public relations industry. Practitioners, PR firms and agencies have dived into the digital and social media, adding more tools to their communication arsenal.
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How Pricing Impacts Brand Reputation

How Pricing Impacts Brand Reputation | PR & Communications daily news | Scoop.it
There’s economic reward to be gained by devising pricing and payment strategies that confuse the hapless consumer into handing over more money. But what about the brand impact?
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5 Ways to Use Social Media as a Networking Stra...

5 Ways to Use Social Media as a Networking Stra... | PR & Communications daily news | Scoop.it
Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated.
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Two-Way Communication Key to Get Millennials to Think Strategically

Two-Way Communication Key to Get Millennials to Think Strategically | PR & Communications daily news | Scoop.it
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News.
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Using Social Media Without Jeopardizing Your Career

Using Social Media Without Jeopardizing Your Career | PR & Communications daily news | Scoop.it
Effective business communicators know that a brisk, bulleted memo is often more effective than a multi-page document, that an executive summary is at least as important as a full report, and that a PowerPoint deck driven by a few key images and...
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A Simple Way to Prevent Social Media Complaints

A Simple Way to Prevent Social Media Complaints | PR & Communications daily news | Scoop.it
How to prevent nasty social media feedback before it even happens
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Why Content Marketing is Imperative for the Future of Public Relations

Why Content Marketing is Imperative for the Future of Public Relations | PR & Communications daily news | Scoop.it
Whether you're considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective
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The Best Way to Get Innovative Ideas From Your Customers

The Best Way to Get Innovative Ideas From Your Customers | PR & Communications daily news | Scoop.it
The next time you do market research, try to limit the contact between participants. The less the individuals interact, the more innovative their ideas will be.
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Smart PR

Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag.  It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.
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Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World | PR & Communications daily news | Scoop.it
Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite
As my friend Brian Solis says, “This is a time to question everything.”
Let’s start with marketing, because it’s overdue for a revolution.
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How Executive Teams Can Improve PR

How Executive Teams Can Improve PR | PR & Communications daily news | Scoop.it
C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals.
Many senior executives have a simplistic and mistaken view of PR.
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6 etiquette rules for office communications

6 etiquette rules for office communications | PR & Communications daily news | Scoop.it
Corporate communication has taken a decidedly casual turn, with texting, messaging and even emoticons becoming a standard in the office. Here's how to navigate the tricky etiquette of the new communications frontier.
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Do Potential Customers Really Want Your Product? Here's a Way to Find Out.

Do Potential Customers Really Want Your Product? Here's a Way to Find Out. | PR & Communications daily news | Scoop.it
The Sprint Kit offers exercises to help you explore your possibilities.
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Why Your Content Marketing Program Needs a Mantra

In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra”...
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5 Factors in Choosing a PR Agency

5 Factors in Choosing a PR Agency | PR & Communications daily news | Scoop.it
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »
The post 5 Factors in Choosing a PR Agency appeared first on PR News.
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The New Form of Public Relations

The New Form of Public Relations | PR & Communications daily news | Scoop.it
Your public relations strategy needs to evolve to meet the demands of your current audience
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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | PR & Communications daily news | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

How Millennials, Boomers, and Gen X-ers Respond to Content Marketing | PR & Communications daily news | Scoop.it
Whether you're creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.
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