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PR :: Change for the better_Carla Bulhões
Public Relations :: Change for the Better
Curated by Carla Bulhões
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Infographic: 10 hot marketing trends for 2015

Infographic: 10 hot marketing trends for 2015 | PR :: Change for the better_Carla Bulhões | Scoop.it
It's never too early to start thinking about next year. Here's what will keep marketers busy in the new year.
Carla Bulhões's insight:

Tendências para o próximo ano. Content marketing, mobile, vídeos, personalização da informação... está tudo lá!

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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | PR :: Change for the better_Carla Bulhões | Scoop.it
Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.
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The Year of the Social Small Business [INFOGRAPHIC]

The Year of the Social Small Business [INFOGRAPHIC] | PR :: Change for the better_Carla Bulhões | Scoop.it
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this.
But leading a small business isn’t always green pastures.
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4 Critical Elements of a Successful Content Marketing Team

4 Critical Elements of a Successful Content Marketing Team | PR :: Change for the better_Carla Bulhões | Scoop.it
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
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10 Tips to Maximize Your Facebook Engagement | Social Media Today

10 Tips to Maximize Your Facebook Engagement | Social Media Today | PR :: Change for the better_Carla Bulhões | Scoop.it
If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower.
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12 most overused fonts that can damage your brand

12 most overused fonts that can damage your brand | PR :: Change for the better_Carla Bulhões | Scoop.it
This list goes beyond Comic Sans—way beyond. So are you using of these fonts?
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Be A Leader In Your Industry: Help Others

Be A Leader In Your Industry: Help Others | PR :: Change for the better_Carla Bulhões | Scoop.it
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry.
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The Future of Content Marketing | Social Media Today

The Future of Content Marketing | Social Media Today | PR :: Change for the better_Carla Bulhões | Scoop.it
So, what do you think 2014 has in store for all of content marketing gurus? Are you excited to see what happens or dreading it? Do you still wonder what the heck content marketing is?
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8 reasons to hire a journalist as your next marketer

8 reasons to hire a journalist as your next marketer | PR :: Change for the better_Carla Bulhões | Scoop.it
From headlines to deadlines, news folk understand the fundamentals and nuances of delivering top-quality content that engages and enlightens an audience.
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Raise Your Content Marketing Grade in 2014 | Social Media Today

Raise Your Content Marketing Grade in 2014 | Social Media Today | PR :: Change for the better_Carla Bulhões | Scoop.it
Everyone looks to content marketing evangelists for predictions. I have only one. I predict 2014 is the year you fill in the gaps in your content marketing program.
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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | PR :: Change for the better_Carla Bulhões | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
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BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 19, 2013 2:58 AM

Good advice. Everything is pointing towards this...

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15 tips about social media and the law

15 tips about social media and the law | PR :: Change for the better_Carla Bulhões | Scoop.it
Keep the lawyers at bay when you follow these important guidelines.
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Janine Lloyd's curator insight, December 12, 2013 8:44 AM

Great insights which are highly applicable to social media in SA!

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DR4WARD: What Are 20 Marketing Statistics Driving 2014? #infographic

DR4WARD: What Are 20 Marketing Statistics Driving 2014? #infographic | PR :: Change for the better_Carla Bulhões | Scoop.it
What Are 20 Marketing Statistics Driving 2014? #infographic WebDam Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I.
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7 social media tricks you might not know

7 social media tricks you might not know | PR :: Change for the better_Carla Bulhões | Scoop.it
Community management sometimes seems to require three heads and eight arms. There are, however, automated (or at least easy) functions on the various platforms to keep the mayhem to a minimum.
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4 Common Mistakes PR Pros Make on Twitter

4 Common Mistakes PR Pros Make on Twitter | PR :: Change for the better_Carla Bulhões | Scoop.it
Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
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5 Rules for Texting Anyone You Do Business With

5 Rules for Texting Anyone You Do Business With | PR :: Change for the better_Carla Bulhões | Scoop.it
Follow these tips to make sure you're not confusing or aggravating your clients, employees and customers.
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Corporate newsrooms fail to provide what journalists want, study finds

Corporate newsrooms fail to provide what journalists want, study finds | PR :: Change for the better_Carla Bulhões | Scoop.it
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
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5 must-hear tips for securing better media coverage

5 must-hear tips for securing better media coverage | PR :: Change for the better_Carla Bulhões | Scoop.it
Do some of the reporter’s work for her or him before reaching out; then, stay in touch.
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BBC targets social media users with Instagram video news

BBC targets social media users with Instagram video news | PR :: Change for the better_Carla Bulhões | Scoop.it
Corporation hopes to reach new audiences as mobile and tablet viewing figures overtake desktop. By Leila Haddou
Carla Bulhões's insight:

BBC a testar os valores das redes sociais

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PR Insider: 7 SEO Basics Every PR Pro Should Know

PR Insider: 7 SEO Basics Every PR Pro Should Know | PR :: Change for the better_Carla Bulhões | Scoop.it
Content marketing is now a $44 billion industry.
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5 Predictions for Social Media in 2014

5 Predictions for Social Media in 2014 | PR :: Change for the better_Carla Bulhões | Scoop.it
The game is changing in social media marketing--big time. Are you ready?
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The top visual design trends for 2014

The top visual design trends for 2014 | PR :: Change for the better_Carla Bulhões | Scoop.it
Image firm iStock predicts that witches, beards, and Instagram will dominate the year to come.
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6 PR trends to watch in 2014

6 PR trends to watch in 2014 | PR :: Change for the better_Carla Bulhões | Scoop.it
The shifting media landscape and its domino effect on content creation and curation all point to one fundamental truth: A smaller percentage of people will really understand what the heck they're doing.
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5 tips for reporters entering the digital journalism world | Media news | Journalism.co.uk

5 tips for reporters entering the digital journalism world | Media news | Journalism.co.uk | PR :: Change for the better_Carla Bulhões | Scoop.it
A collection of pointers shared by a panel at the NCTJ's Journalism Skills Conference, held this year at Bournemouth University
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