The author outlines her love affair with the profession. Do you share her passion?
In this article Lorra Brown discusses 10 things to love about Public Relations. Her list of ten things to love include: stability, opportunities, excitement, impact, results, learning, perks, camaraderie, meaning and anything and everything.
Many people have a hard time understanding what public relations is and putting a specific definition to the job. Public relations is a very fast pace environment with the ability to let PR professionals be creative and share ideas. Also, according to Brown PR careers "continue to rank as top careers in national media polls, government census statistics, industry associations and business analyst reports." This is great news for PR professionals because it means that those in the field are really enjoying what they do and more opportunities in the field are opening up.
Due to the fast pace environment of PR there is always excitement and constant opportunities to learn. Brown said, "Whether conducting research for a new project, trouble shooting a client issue or interacting with a dizzying cast of characters, you become smarter and more aware of the world every day."
PR also has a lot of impact on every day life. PR professionals are able to use marketing skills, advertising skills, and promotional skills within a career and are always improving them.
"Public relations skills apply to virtually every industry and interest area, providing endless opportunities to merge personal and professional interests." The possibilities for PR are endless! Anyone could work as a PR professional for his or her favorite sports team, favorite celebrity or even a favorite non profit organization. The possibilities in PR make it that much more exciting.
Sharing these 10 things to love about public relations within a PR workplace could really get employees more excited about their every day work. According to Guth and Marsh's chapter on Employee Relations "effective employee communication improves morale, enhances employee retention, and increases the financial value of the organization." (36) Communicating with employees all of the positives that their work allows can really boost morale and could eventually lead to a increase of value of an organization!
Guth and Marsh also state, "If employees are to help their companies succeed, that success must mean something to them." (37)
By sharing company goals and positive outcomes and possibilities throughout a company not only will it better the work and outlook that the employees have but will in the end better the entire company and its profit.