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How to Use Google Analytics to Shape Your Marketing Strategy

How to Use Google Analytics to Shape Your Marketing Strategy | PR and Communications | Scoop.it
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize the data in Google Analytics.
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Why PR can be automated

Why PR can be automated | PR and Communications | Scoop.it
Although there are opportunities to automate PR, nothing will change until PR pros change their mindsets.
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Why PR Pros Will Now Dominate SEO | Cisionblog

Why PR Pros Will Now Dominate SEO | Cisionblog | PR and Communications | Scoop.it

CMO of DigitalRelevance Kevin Bailey talks about the importance of earned media links and content.Today’s digitally savvy PR professionals are adding organic search to their repertoire. This makes good sense because organic rankings are just another form of earned media—just acquired in a new way. For over a decade it’s been well known that search engine rankings are influenced mainly by two things: what a brand says about itself on its own website and what others say about it off of its site. The latter is often called off-site SEO and it’s the most heavily-weighted component of Google’s algorithm....


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Jeff Domansky's curator insight, March 25, 2014 10:00 AM

Why SEO is another important tool in the PR social media toolbox.

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Samsung Marketing Chief Tells Story Behind Oscars Star-Studded Selfie - Hollywood Reporter

Samsung Marketing Chief Tells Story Behind Oscars Star-Studded Selfie - Hollywood Reporter | PR and Communications | Scoop.it
Hollywood Reporter
Samsung Marketing Chief Tells Story Behind Oscars Star-Studded Selfie
Hollywood Reporter
And how do you take that and make it something more than a marketing moment?" Pendleton asked.
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The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications | PR and Communications | Scoop.it

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”

 

This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.

 

Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources...


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Jeff Domansky's curator insight, March 12, 2014 3:43 AM

Caryn Marooney shares a combination of agency and Facebook Tech communications insight and experience. Recommended reading for PR, marketing, and content strategists. 9/10

Gas caroline's curator insight, March 13, 2014 9:39 AM

Des RP comme Facebook pour réussir?

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I’m Afraid For Public Relations. Here’s Why.

I’m Afraid For Public Relations. Here’s Why. | PR and Communications | Scoop.it
Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.
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How to Be the Best PR Partner to a Public Relations Agency - Business 2 Community

How to Be the Best PR Partner to a Public Relations Agency - Business 2 Community | PR and Communications | Scoop.it
How to Be the Best PR Partner to a Public Relations Agency - Business 2 Community http://t.co/XPGEXjotcn
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How to organise and operate a public relations department : PR ...

How to organise and operate a public relations department : PR ... | PR and Communications | Scoop.it
This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil Company (Indiana), in the book, Your ...
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Marketers, You Have No Idea What You're Doing - Forbes

Marketers, You Have No Idea What You're Doing - Forbes | PR and Communications | Scoop.it
Marketers, You Have No Idea What You're Doing
Forbes
As marketers, we bear a lot of responsibility, ultimately to our company's bottom line. That makes it easy for us to become overly attached to familiar strategies.
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Understanding Public Relations: What Every Small Business Needs ...

Understanding Public Relations: What Every Small Business Needs ... | PR and Communications | Scoop.it
Integrate PR efforts with your ongoing marketing activities. There are simple, time-effective ways that you can amp up your PR efforts, while continuing to effectively market with email, social media, and other campaigns.
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Integrated Communications is the Way Forward, say PR Professionals

Integrated Communications is the Way Forward, say PR Professionals | PR and Communications | Scoop.it
In its recent report 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook', MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a ...
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The 'Flappy Bird' Shutdown Is A Diabolical Or Accidental Genius Act Of Marketing - Forbes

The 'Flappy Bird' Shutdown Is A Diabolical Or Accidental Genius Act Of Marketing - Forbes | PR and Communications | Scoop.it
Forbes The 'Flappy Bird' Shutdown Is A Diabolical Or Accidental Genius Act Of Marketing Forbes But intentional or not, Nguyen's announcement of the removal of the game has turned into what could possibly be the most genius act of marketing in the...
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The importance of credibility for brands

The importance of credibility for brands | PR and Communications | Scoop.it
Brands that want to be seen as credible must make sure their leaders are visible. We discuss research that shows how business leaders should present themselves in order to gain trust
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Public affairs vs. public relations: What is the difference?

Public affairs vs. public relations: What is the difference? | PR and Communications | Scoop.it
People sometimes use the terms interchangeably, but there are clear differences between the two, and they have discrete goals. (Public affairs vs. public relations: What is the difference?
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Social Media, Marketing and PR: Who's Responsible for What?

Social Media, Marketing and PR: Who's Responsible for What? | PR and Communications | Scoop.it
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what? (RT @NedFL: Is marketing or public relations responsible for social media?
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Valeria Café's curator insight, April 10, 2014 4:37 PM

Will there be a new professional called relationship manager?

 

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101 Marketing Quotes, By Marketers, For Marketers

101 Marketing Quotes, By Marketers, For Marketers | PR and Communications | Scoop.it

Whether you’re hunting for marketing insights from the industry’s greatest minds, or just looking to start your day with some inspirational words, I’ve got you covered. I’ve compiled 101 of the greatest marketing quotes, seeking out only those written by marketers, for marketers. I’ve even done my best to include a link to each marketer’s Twitter account – so you can get more awesome marketing advice direct from the experts themselves. Just click the author’s name!...


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Jeff Domansky's curator insight, March 25, 2014 11:52 AM

Great list and inspiration to get your day started.

aanve's curator insight, March 25, 2014 11:00 PM

www.aanve.com

 

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How to Find the Best PR Firm - Questions to Ask Every Public Relations Agency - PR Web (press release)

How to Find the Best PR Firm - Questions to Ask Every Public Relations Agency PR Web (press release) The public relations news blog – "PR Help" (http://www.PRHelp.co) and MaciasPR (http://www.MaciasPR.com) have created a dossier that helps business...
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How to Make Your Customers Fall in Love with Your Brand

How to Make Your Customers Fall in Love with Your Brand | PR and Communications | Scoop.it
You may be able to woo your customer into a sale, but how do you keep the sparks alive in the long term? Here are some tips from a pro.
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Como comunicar a sua marca? #Branding #Marketing #Publicidade #Comu...

Como comunicar a sua marca? Conheça a Store, uma empresa de Marketing, Publicidade e Comunicação. Especialistas em Merchandising promocional, comunicamos efi...
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The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes

The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | PR and Communications | Scoop.it
Forbes
The Future Of Marketing: A Little Less Campaign And A Little More Action
Forbes
This article is by Stan Phelps, an author, keynote speaker and experience architect.
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Facebook Marketing Tips for PR Agencies

Facebook Marketing Tips for PR Agencies | PR and Communications | Scoop.it
PR agencies can benefit from a well-thought out Facebook marketing strategy - get some tips to make the most of it! (Facebook Marketing Tips for PR Agencies via Meltwater » Social Media Blog - Like most businesses, ...
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7 things I love/hate about public relations

7 things I love/hate about public relations | PR and Communications | Scoop.it
As with any job, PR offers thrilling highs and devastating lows. The author shares a few personal examples. Weigh in with your own.
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These Simple Tips Could Keep Google from Killing Your Gmail Marketing

These Simple Tips Could Keep Google from Killing Your Gmail Marketing | PR and Communications | Scoop.it

Google loves to tweak Gmail — and complicate life for marketers. First it introduced that love-to-hate-it tabbed interface and then it opened images by default.

 

Marketers, who have long been able to track email opens using images, lost a key tracking mechanism. And at least some studies suggest the tabbed inboxes are negatively impacting the ways consumers engage with brands in their Gmail inboxes.

 

So what's a marketer to do? More than you might think, it seems.

Avoiding the Dreaded 'Promotions' Tab 

Via Brian Yanish - MarketingHits.com, harish magan
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The Death of 'Spin' (Will It Kill The Future Of Public Relations?)

The Death of 'Spin' (Will It Kill The Future Of Public Relations?) | PR and Communications | Scoop.it
In many people’s minds, the world of PR is the world of spin. PR is often considered the world’s most ungodly career.
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Traditional PR Hasn't Changed; It Has Competition from Social Media - Business 2 Community

Traditional PR Hasn't Changed; It Has Competition from Social Media - Business 2 Community | PR and Communications | Scoop.it
Traditional PR Hasn't Changed; It Has Competition from Social Media
Business 2 Community
Gina Dietrich wrote Traditional PR Has Changed and So Must You but I beg to differ.
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