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How To Measure the Value of Internal Communications [Infographic]

How To Measure the Value of Internal Communications [Infographic] | PR140 | Scoop.it

All month long, we’ve been investigating the company intranet. We’ve defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is working


Via Bonnie Hohhof, Amanda Nadon-Langlois
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Amanda Nadon-Langlois's curator insight, November 13, 2014 1:35 PM

Intranets are great tools for internal communication. But like this article says, it cannot be measured or monitored the same way a simple website is for example. If a company is implementing an intranet for the first time, it is extremely important for managers to get feedback on it's success. 

Rescooped by Chris McCracken from Business: Economics, Marketing, Strategy
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REVEALED: The Demographic Trends For Every Social Network

REVEALED: The Demographic Trends For Every Social Network | PR140 | Scoop.it
Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.

Via Pantelis Chiotellis
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Rescooped by Chris McCracken from Business: Economics, Marketing, Strategy
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The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms | PR140 | Scoop.it
Most group brainstorms fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, but we keep ignoring the science behind idea generation. What does successful...

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How to master the art of stories and healthy storytelling in physician marketing

Stories and storytelling are at the heart of medical marketing, doctor advertising, hospital public relations and physician-patient interaction. Stories can be conversation, advertising and online testimonials, persuasive guidance for patients, news releases, healthy lifestyle motivation and dozens of other forms of communication.

 

But the problem is that storytelling is often overlooked or underutilized. Here's how to master the art of healthy storytelling in physician marketing.


Via Gregg Morris, Allison Emma Schizkoske
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Allison Emma Schizkoske's curator insight, November 22, 2013 3:36 PM

This article has very good insight. The fact that they list ways on how to connect with your audience is really cool. Number one on the list is a major one in my books as it is make it personal. This is very important when it comes to you and your audeince establishing that connection. 

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What women in PR really need | Articles | Home

What women in PR really need | Articles | Home | PR140 | Scoop.it
| | | My Account|Log In using Facebook|Log In| Cart| Store Home Social Media Media Relations Crisis Marketing Writing & Editing Events Training Awards Videos Advanced Search » Sign up for the Yes, I a...
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(EN) - Glossary of social media terms | IBM PartnerWorld

(EN) - Glossary of social media terms | IBM PartnerWorld | PR140 | Scoop.it

"Like any industry, social media has it's own lexicon, and absorbing this new vocabulary can make it challenging for a beginner to get started. This glossary* is designed to familiarize you with important Web 2.0 terminology that every skilled social media user should know."


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Mindy M Walker's curator insight, June 20, 2013 3:39 PM

 A good resource to refer to...maybe we know a lot of the terminology; maybe there's a lot we don't know. It's moves fast and we try to stay on top of developments.

Rescooped by Chris McCracken from Public Relations & Social Media Insight
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Crisis Communications Steps to Forefront | Wall Street Journal

Crisis Communications Steps to Forefront | Wall Street Journal | PR140 | Scoop.it

After confirming his company had been the victim of a massive cyberattack, Heartland Payment Systems General Counsel Charles Kallenbach was hyperventilating....

 

...But going public with a breach is a delicate matter. According to a 2013 study by the Ponemon Institute, a data privacy research institute, overly quick notifications following a breach are one of the biggest cost-multipliers. In the U.S., a premature notification added as much as $37 per record to the overall cost of the breach, the study found. When a breach involves hundreds of thousands of records, that adds up.


The tremendous scrutiny associated with data breach notifications makes getting the message right critical, said Leigh Nakanishi, senior privacy and security strategist at Edelman.

 

“We’re seeing many more companies being transparent when they have a breach,” Nakanishi said. “Transparency is good, but it has to be done carefully.”...


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Jeff Domansky's curator insight, June 17, 2013 11:27 PM

PR crisis management case study in handling cyber attacks. 

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PR Fail: A biker bully face-plants on Facebook

PR Fail: A biker bully face-plants on Facebook | PR140 | Scoop.it

PR fail: A biker bully learns a lesson in crisis management, the hard way.... I’ve occasionally been annoyed at bicyclists weaving in and out of traffic, taking up too much of the road, going too slow right in front of me. Hey, I get annoyed with a lot of people on the road, not just cyclists. But when a local charter boat captain (who moonlights as the host of a cable access show) became annoyed the other day at a bicyclist in Portland, something happened that cost this captain several sponsorships of his TV show and attracted a deluge of brutal, nasty comments on his Facebook page. What’s a deluge? Well, a ton, enough so the page was taken down after a few hours of belligerent, withering abuse. In its place, a page calling for a boycott of the captain’s business soon appeared with over 1,000 “likes” in less than 48 hours. Oh yeah, and the captain’s phone was disconnected too after a gazillion angry calls. A minor incident had become a full-blown crisis for the captain and his business. So I guess the lesson here is don’t piss off a guy on a bicycle. But there’s a larger lesson too about when and when not to take your case to Facebook (or other social media sites), when crisis management means sucking it up and admitting your mistake. And when it’s best to just shut your damn pie-hole.


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How To Measure the Value of Internal Communications [Infographic]

How To Measure the Value of Internal Communications [Infographic] | PR140 | Scoop.it

All month long, we’ve been investigating the company intranet. We’ve defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is working


Via Bonnie Hohhof, Amanda Nadon-Langlois
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Amanda Nadon-Langlois's curator insight, November 13, 2014 1:35 PM

Intranets are great tools for internal communication. But like this article says, it cannot be measured or monitored the same way a simple website is for example. If a company is implementing an intranet for the first time, it is extremely important for managers to get feedback on it's success. 

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An Easy Way to Generate Blog Post Ideas - Nicole Henderson, Freelance Writer

An Easy Way to Generate Blog Post Ideas - Nicole Henderson, Freelance Writer | PR140 | Scoop.it
Use this easy exercise in writing to generate ideas for blog posts or for any other kind of writing.
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Infographic: Social proof – understanding the art of influence

Infographic: Social proof – understanding the art of influence | PR140 | Scoop.it
“ Marketing was at the DM Forum a few weeks ago, where Ruslan Kogan's number one point about digital marketing and ecommerce was the concept of social proof.”
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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | PR140 | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


Via Jeff Domansky, Jared Hill
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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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Social Media Coaching Tips

Social Media Coaching Tips | PR140 | Scoop.it
Social Media Coaching Tips, by Gerry Moran: MarketingThink.com by Gerry Moran (Social Media Coaching Tips is out! http://t.co/0yJjd31SHj)
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | PR140 | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
Rescooped by Chris McCracken from Public Relations & Social Media Insight
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Better Content Marketing Strategy Through Persona Research

Better Content Marketing Strategy Through Persona Research | PR140 | Scoop.it

In this age of noise, it’s critical that your message cuts through the static and connects with customers.That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right people.

 

Persona research is as much an art as it is a science. In Raven’s recent post “48 tips for SEO newbies from 48 experienced SEOs,” Sarah Peters says this about content: “Know your audience/customer, first and foremost. What do they need? What are they searching for? How much do they know already? Where do they gather? What do they value? Find out, and then give them that.”That’s awesome advice, and it’s really the core concept behind persona research. In this post, I’d like to walk you through my process of using this research to create targeted content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 22, 2013 4:26 PM

Persona research is a great way to get to know your customers and better give them what they want. Here's Andrew Johnson's process to use it to create targeted content...