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A wave of unprecedented consumer influence is spreading across the world, claims latest research1

A wave of unprecedented consumer influence is spreading across the world, claims latest research1 | PR Central | Scoop.it
PR Research: A wave of unprecedented consumer influence is spreading across the world. Recent research amongst consumers and senior executives across 21 global markets shows how empowered consumers feel – and how brands are having to take notice.
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ICCO and IPRA sign Memorandum of Understanding for mutual cooperation - ICCO PR

ICCO and IPRA sign Memorandum of Understanding for mutual cooperation - ICCO PR | PR Central | Scoop.it
The International Communications Consultancy Organisation (ICCO) and the International Public Relations Association (IPRA) have signed a Memorandum of Understanding for mutual cooperation. The agreement, signed by Philip Sheppard, Secretary General of IPRA and Francis Ingham, Chief Executive of ICCO, will see increased communication between the two parties, with a regular exchange of information and representation …
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Ogilvy Begins Restructuring Around Single Brand Offering

Ogilvy Begins Restructuring Around Single Brand Offering | PR Central | Scoop.it
Agency announces slew of new roles designed to simplify operations under one P&L, raising questions about future of the Ogilvy PR brand.
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5 ways PR pros can tell startups’ stories

5 ways PR pros can tell startups’ stories | PR Central | Scoop.it
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
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The influencer relations gold rush: How to find a nugget  

The influencer relations gold rush: How to find a nugget   | PR Central | Scoop.it
Opinion: The 1848 discovery of gold in California sparked one of history’s classic gold rushes, now another type of gold rush is in full swing, this time in influencer relations. Ann Wool, president sports and entertainment at PR firm Ketchum, lists six common pitfalls to avoid if you want to strike it rich

Via Cogentelli
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How to deal with poor reviews and ratings on Facebook

How to deal with poor reviews and ratings on Facebook | PR Central | Scoop.it
Isentia is Asia-Pacific’s leading media intelligence company, providing over 5,000 clients with media monitoring, analysis and advice 24/7/365. Isentia filters information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Our talented people, innovative search technology, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyse issues of interest, and discover and share valuable insights that drive smarter decisions.
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Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos

Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos | PR Central | Scoop.it
We gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for communicators. We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles to social media in regulated industries, all topics related to sessions on the agenda for the Shake-Up (May 22-24 in Atlanta, socialshakeupshow.com).
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How storytelling has changed over the years

How storytelling has changed over the years | PR Central | Scoop.it
Effective PR efforts, including the focus on brand journalism, has pushed communicators to sharpen their storytelling skills. Here's how far we've come. 
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10 Companies That Hacked Traditional PR for Big Digital Marketing Wins

10 Companies That Hacked Traditional PR for Big Digital Marketing Wins | PR Central | Scoop.it
Research executed by Bizible found that only 64.2% of businesses today are using PR to drum up business, while (for the same reason) 82.1% are investing in content marketing and 79.2% in SEO. Why? I don’t profess to be an expert in PR, but hearsay tells me the industry has been suffering from a flailing …
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Porter Novelli’s UK MD Fenella Grey on her career highlights and regrets 

Porter Novelli’s UK MD Fenella Grey on her career highlights and regrets  | PR Central | Scoop.it
Blog: ‘Hard graft, seeking and seizing opportunities and being proactive were the elements which were going to make me successful’ Porter Novelli’s Fenella Grey describes the secrets of her success
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Millennial Communication Professionals in the Workplace 

Millennial Communication Professionals in the Workplace  | PR Central | Scoop.it
Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By
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PRCA Comments on the PM's Brexit Speech

PRCA Comments on the PM's Brexit Speech | PR Central | Scoop.it
Following the Prime Minister’s speech laying out the Government’s plans for the Brexit negotiations, Francis Ingham MPRCA, PRCA Director General said:

"This is not the outcome most of our industry wanted. Albeit with notable exceptions, the clear majority of PRCA UK members wanted the UK to remain in the EU. When the referendum result wen
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Oracle Hands Asia-Pacific Communications Duties To Golin

Oracle Hands Asia-Pacific Communications Duties To Golin | PR Central | Scoop.it
Tech giant extends existing relationship with IPG following competitive review.
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Brunswick Again Tops Global M&A Rankings

Brunswick Group once again worked on more mergers and acquisitions than any other public relations firm in 2016, according to mergermarket.

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Responding to Crises, Delta Provides Diversity Training to Cabin Crews

Responding to Crises, Delta Provides Diversity Training to Cabin Crews | PR Central | Scoop.it
Rocked by several recent crises, Delta reportedly will offer sensitivity training to cabin personnel. Are any public-facing industries immune to social media crises?
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Chris Graves Relinquishes Ogilvy PR Chair Role To Oversee Group Behavioral Unit

Graves will lead Ogilvy's new Center for Behavioral Science, which will focus on improving marketing effectiveness in today's 'post-fact' environment.
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PRCA launches Ethical Champions

PRCA launches Ethical Champions | PR Central | Scoop.it
The Public Relations and Communications Association (PRCA) has launched a new standard of excellence to recognise the PR and communications agencies that are ethical and proud of it.

Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding ligh
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5 ways to customize your newsroom for global audiences

5 ways to customize your newsroom for global audiences | PR Central | Scoop.it
You’ve spent time crafting your corporate newsroom into a website where investors, reporters and consumers can find value. Are you ready to share it with audiences worldwide?  
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Agency M&A Trends And Predictions - Podcast

Agency M&A Trends And Predictions - Podcast | PR Central | Scoop.it
Paul Holmes joins the Echo Chamber podcast to review last year's M&A activity, forecasting another hectic 12 months of dealmaking in 2017.
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Where is print not dead?

Where is print not dead? | PR Central | Scoop.it

Opinion: Print is far from dead in the luxury end of the market, in fact it’s thriving says Angela Casey, managing director of PR agency Pagoda Porter Novelli

 
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Dentsu Names a New CEO Who Promises to 'Re-establish Trust'

Dentsu Names a New CEO Who Promises to 'Re-establish Trust' | PR Central | Scoop.it
Japanese ad giant Dentsu Inc. named a 36-year company veteran as its new president and CEO; he pledged to 're-establish trust.'
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How do agencies get to show what they can do?

How do agencies get to show what they can do? | PR Central | Scoop.it
Everyone in comms knows about creating content, which means it is much harder to create something that stands out from the crowd. But it is important to find a way to get noticed if you want to get onto the radar of potential clients. We ask agency heads for their top tips for creating noise that could lead to new business.
 
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3 ways media metrics can help you handle PR crises

3 ways media metrics can help you handle PR crises | PR Central | Scoop.it
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.  
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