Influence et Emergence
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Économie circulaire : Réduire le gaspillage en limitant la consommation et en créant des déchets réutilisable

Économie circulaire : Réduire le gaspillage en limitant la consommation et en créant des déchets réutilisable | Influence et Emergence | Scoop.it

"L' économie circulaire est une expression générique désignant un concept économique qui s'inscrit dans le cadre du développement durable et s'inspirant notamment des notions d'économie verte  d’économie de l'usage ou de l'économie de la fonctionnalité, de l'économie de la performance et de l'écologie industrielle (laquelle veut que le déchet d'une industrie soit recyclé en matière première d'une autre industrie ou de la même)."


Via Michel Briand, Laurence Serfaty, SustainOurEarth, Frederique Allard
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espacesolidarite974.fr's comment, June 10, 2013 6:57 AM
L'économie circulaire, peut être uen approche de l'économie où l'humain et la nature sont des préoccupations premières.
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HB Agency Acquires Fresh Ground, Says Traditional PR is Dead - BostInno

HB Agency Acquires Fresh Ground, Says Traditional PR is Dead - BostInno | Influence et Emergence | Scoop.it
HB Agency Acquires Fresh Ground, Says Traditional PR is Dead
BostInno
His PR approach, however, goes beyond that: "What's the social chatter, who is sharing it...how do we get the media hit after [the initial hit] and benefit from the traffic?

Via Josepf J Haslam
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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | Influence et Emergence | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.

 

Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.

 

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...


Via Jeff Domansky
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malek's curator insight, October 29, 2013 8:39 AM

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

Leo Chan's curator insight, May 30, 2014 4:37 AM

Yes, when it come to social media marketing, more isnt better.

In my opinion, the main goal of social media marketing is user engagement. 

The quality of the information is much more important in this case..

Jacques Dupeyroux's curator insight, September 12, 2014 6:57 AM

It is crucial for corporate level executives to understand how increasingly important social media outlets for business are with a future trend set to take over advertising and brand equity building.

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Les 6 facteurs clefs pour créer un contenu viral et diffuser largement les idées

Les 6 facteurs clefs pour créer un contenu viral et diffuser largement les idées | Influence et Emergence | Scoop.it
Difficile davoir une recette magique pour réussir à rendre un contenu viral et et faire en sorte quil soit largement diffusé et partagé par...

Via Dix-Katre
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PR Firms Must Become "Fully Digital," Oscar Zhao Tells ThinkTank Live | China view, BUT I agree!

PR Firms Must Become "Fully Digital," Oscar Zhao Tells ThinkTank Live | China view, BUT I agree! | Influence et Emergence | Scoop.it
The Holmes Report
PR Firms Must Become "Fully Digital," Oscar Zhao Tells ThinkTank Live
The Holmes Report
...

Via Josepf J Haslam
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Digital PR report shows 72% of PR agencies now offer SEO | Branded3

Digital PR report shows 72% of PR agencies now offer SEO | Branded3 | Influence et Emergence | Scoop.it

Earlier this month, the Public Relations Consultants Association (PRCA) released their Digital PR Report 2013 which had some very interesting findings....

 

As someone who has worked in both the PR and SEO industries, I have to say it’s very hard to classify which activity should sit with PR and which sits in SEO as they seem to very much be merging into the same thing. What makes a successful SEO campaign is now very similar to what makes a successful PR campaign it’s just the reporting that takes a different track. A lot of the campaigns and activity that I execute for SEO clients would be the same even if they were for a sole PR client, which just shows how much the two industries are merging.

 

There have always been blurred lines when it comes to marketing activity – where should social media sit, who should have control of the company blog – activities no longer sit easily in one team anymore but need input from all different teams in order to make them a success....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 9:58 AM

It's a seismic shift for the PR profession as Digital PR takes over the client services menu