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Scaling Marketing and Customer Support with Trusted Content - Forbes

Scaling Marketing and Customer Support with Trusted Content - Forbes | PR | Scoop.it
Scaling Marketing and Customer Support with Trusted Content
Forbes
The debate now is not whether content marketing is a viable strategy but who should be creating that content, and what can you trust.
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MediaPost Publications Slight Uptick Projected For 2013 U.S. Advertising 04/28/2013

Slight Uptick Projected For 2013 U.S. Advertising - 04/28/2013 (Not only will 2013 U.S. advertising grow, but 2014 will increase as well.
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Are You Getting Effective SEO and Digital Marketing in 2013? | Business 2 Community

Are You Getting Effective SEO and Digital Marketing in 2013? | Business 2 Community | PR | Scoop.it
The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business (Most wise these words...#business #socialmedia #SEO http://t.co/BFi8CDcBho)...
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It’s all about personality, or is it? - Agent Evolution

It’s all about personality, or is it? - Agent Evolution | PR | Scoop.it
Branding isn’t just about your company logo or a clever tagline. It’s about developing trust with consumers so they see you and your service as valuable.
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4 secrets of a successful digital content strategy

4 secrets of a successful digital content strategy | PR | Scoop.it

Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.

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jaynalocke's curator insight, April 30, 2013 11:17 AM

I would modify this opening statement to say, "The magic of content marketing isn't only in the substance; you must combine substance with strategy." Otherwise, I'm in agreement with the author.

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Recruiters, You’re in the Marketing Game Now

You’ve reached our Consumer Affairs Department. Press one for product details. Press two for product complaints. Press three for product recalls.

[Three]

You’ve reached the Product Recalls Department.
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How Social Media is Changing the SEO Industry - Search Engine Journal

How Social Media is Changing the SEO Industry - Search Engine Journal | PR | Scoop.it
It is painfully cliché to talk about "the rise of social" and "the power of social media." That happened a long time ago.
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Are you ready to spend another $1,000,000 on a new sales strategy?

Your new sales strategy will cost you a minimum of $1,000,000.  If you run a 50% margin on revenue, you will need $2,000,000 of sales in the first year to BREAK EVEN.  This is on the actual sales t...
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