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Content Marketing: Dynamic content recommendations increase time on site 70%

Content Marketing: Dynamic content recommendations increase time on site 70% | PR Barbara Bayer | Scoop.it
Many marketers are building libraries of quality content, but how can those assets be translated into improved key performance indicators? Serving dynamic content recommendations on a website based on visitor analytics is one way to improve the quality of content visitors see.This case study looks at how new parent resource, Bundoo, used data points including user behavior, location and social media trends to dynamically serve its website visitors relevant content. This campaign resulted in incr

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 19, 2015 3:52 AM


You learn a lot from paying attention to website traffic! 

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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | PR Barbara Bayer | Scoop.it

In school, we learn about geniuses and their ideas, but how did they get those ideas? What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to view the same things as the rest of us, yet see something different?


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Creativity



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Ness Crouch's curator insight, June 6, 2014 11:25 PM

Creativity is something that can be nourished but can it be learned? I'm not able to decide on that yet.

Josie Gibson's curator insight, June 8, 2014 9:24 PM

Some excellent reminders - 'All experiences are neutral...you don't see things are THEY are, you see them as YOU are'.

Sharla Shults's curator insight, June 16, 2014 1:27 PM

Don't let your creative juices run dry! We are all students of life!

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The Problem With Leadership Development

The Problem With Leadership Development | PR Barbara Bayer | Scoop.it

During the past two decades, learning executives have persuaded U.S. corporations to double their annual spending on various forms of leadership development to $14 billion. Yet over that same period, public confidence in leadership has dropped considerably. According to a 2012 poll by The Center for Public Leadership at Harvard University, 70 percent of Americans believe there is a leadership crisis that will lead to a national decline unless we find better leaders.

 

Many leaders, including some in the learning profession, recognize the problem. A 2011 survey by consultancy Development Dimensions International Inc. of 14,320 executives reported that 38 percent of line leaders and 25 percent of HR leaders gave their organizations high ratings for leadership and only 32 percent and 18 percent, respectively, thought their organizations had the necessary bench strength to meet future business needs.


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The Learning Factor's curator insight, May 26, 2014 4:21 AM

If leadership programs do not produce the bench strength, performance and behaviors desired, one or more of six problems could be the culprit.

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How to Find the Root Cause of Bad Decision Making

How to Find the Root Cause of Bad Decision Making | PR Barbara Bayer | Scoop.it

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Daniel Watson's curator insight, May 6, 2014 6:55 PM


Making the right decisions consistently, and avoiding the howlers that come back to haunt a business, should be a key objective for all business owners.


All decision making comes with a certain level of risk, and part of mitigating the risks involved in day to day decision making, is for a business owner to be able to determine why they make decisions that are not always optimal for the success of their business.


This excellent article, suggests that keeping a decision log is a tried and proven way of consistently making sound decisions, and it offers a four step process to follow when conducting regular reviews of recent decision making activity.

Alain Theriault MBA's curator insight, May 8, 2014 9:32 AM

making sure you learn from your mistakes

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Collaborative, cooperative and hierarchical leadership

Collaborative, cooperative and hierarchical leadership | PR Barbara Bayer | Scoop.it

As to whether collaborative, cooperative, hierarchical, partner or shareholder owned models are superior? I think that’s a red herring. There are exemplary models of both, but that’s a red herring too. What we need to aim for are authentic models of leadership based on both formal and social power. Formal power is granted through hierarchy, social power through community. One is positional, the other consensual. In the Social Age, we operate in both spaces, for work and play.



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David Hain's curator insight, May 2, 2014 6:03 AM

Such good sense as ever from @julianstodd!

pbernardon's curator insight, May 3, 2014 2:16 AM

Une vision claire des avantages d'une organisation collaborative avec une superbe infographie des compétences sociales des leaders Sociaux. 

 

Miklos Szilagyi's curator insight, May 4, 2014 2:21 AM

Thinking about leadership models with examples and with emphasizing that not one of them alone could be an overarching success formula and they are also blended in a certain extent...

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Business Trends 2014

Business Trends 2014 | PR Barbara Bayer | Scoop.it

Deloitte's "Business Trends 2014: Navigating the next wave of globalization” explores nine trends that are currently reshaping the business environment, driven by long-term, potentially irreversible, shifts in the global economy.

 


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Nina Lappalainen's curator insight, May 3, 2014 2:10 AM

Mielenkiintoista luettavaa. 

Miklos Szilagyi's curator insight, May 4, 2014 1:52 AM

Let's see a one year trend...:-)))

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Change Leader, Change Thyself

Change Leader, Change Thyself | PR Barbara Bayer | Scoop.it

Organizational change is inseparable from individual change. Simply put, change efforts often falter because individuals overlook the need to make fundamental changes in themselves. Anyone who pulls the organization in new directions must look inward as well as outward.



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Anne Landreat's curator insight, April 4, 2014 1:26 AM
Organizations don’t change—people do
Joyce Layman's curator insight, April 4, 2014 12:25 PM

An American Management Association study of Fortune 500 companies found that “…less than 50% of changes in their organizations were successful, and that employee resistance was the main reason for failures.”  This is why it's necessary to focus on the person.

Susan Burnell's curator insight, April 4, 2014 12:43 PM

Change starts with awareness. This article has excellent insights, along with an easy-to-understand chart from Erica Ariel Fox on leaders' power sources and "sweet spots."

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Curious learning | Learning with 'e's

Curious learning | Learning with 'e's | PR Barbara Bayer | Scoop.it

The trick is not to rely on new technology. That doesn't necessarily impress younger students. The solution for engaging children and sustaining their curiosity is to engineer situations where they will be challenged, surprised and yes - kept in a constant state of suspense.


Sometimes it is as simple as changing the format of a lesson, or altering the layout of a classroom. Sometimes it is to introduce a new approach or problem where students need to take an alternative role. I often create chaos and uncertainty in my lessons. People are not comfortable with this, and will do anything to resolve it into something meaningful. The answer is always, always keep them guessing - and then send them out confused, if you have to.



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Gust MEES's curator insight, May 4, 2014 8:32 AM

The solution for engaging children and sustaining their curiosity is to engineer situations where they will be challenged, surprised and yes - kept in a constant state of suspense.

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Mirta Liliana Filgueira's curator insight, May 5, 2014 9:22 PM

Aprendizaje curioso.

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Blended Learning: 10 Trends

Blended Learning: 10 Trends | PR Barbara Bayer | Scoop.it

There is mounting evidence that complementing or replacing lectures with student-centric, technology-enabled active learning strategies and learning guidance—rather than memorization and repetition—improves learning, supports knowledge retention, and raises achievement. These new student-centered blended learning methods inspire engagement, and are a way to connect with every student right where they are while supporting progress toward grade level standards.


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Dean Mantz's curator insight, May 5, 2014 10:56 AM

As I was looking through my Scoop.it listings I came across this blended learning option shared by Dennis T OConner.  I like how the infographic addresses learning styles, student centered approaches and newer education trends like gamification. 

Janet Shivell's curator insight, May 6, 2014 11:40 AM

Great info graphic on blended learning.

Lara N. Madden's curator insight, May 19, 2014 1:45 PM

This blended/hybrid & flipped classroom movement intrigues me. Add badging and we will have the trifecta of all elearning.

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How to Be a Better Leader? Love Being a Follower

How to Be a Better Leader? Love Being a Follower | PR Barbara Bayer | Scoop.it

In order to be a  truly great leader in this new world, you need to have a real and profound appreciation for followers and their power, as well as the willingness to take the follower role when the time is right. Which can be tricky if you’re too invested in the idea of being "the leader."



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Deborah Orlowski, Ph.D.'s curator insight, June 10, 2014 2:15 PM

In a sense, this is a riff on the "Servant Leadership" concept. 

Sandeep Gautam's curator insight, June 11, 2014 1:31 AM

follow and lead on a need basis!

DaleLatham's curator insight, June 12, 2014 10:02 AM

The video says it all.  Dance like no one is watching....

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The Critical Few: Components of a Truly Effective Culture

The Critical Few: Components of a Truly Effective Culture | PR Barbara Bayer | Scoop.it

Sometimes corporate culture manifests itself in a make-your-own-taco party in the office kitchenette. Sometimes you can see it when an outdated phone bank is converted into an on-site ice cream shop. And sometimes it’s on display when senior leaders pick up paintbrushes to turn formerly bland office walls into electric blue work spaces. These are examples of the “Culture Blitz” at work at Southwest Airlines Company, where a 40-year culture is still going strong and is further invigorated by traveling teams who volunteer every year to visit hundreds of employees to show their appreciation. And it’s infectious


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Lee Werrell's curator insight, February 19, 2014 7:36 AM

The culture of a firm can make productivity leap ahead and people enjoy working their. Get it wrong and work is a dreadful place where there is confrontation and pain. Many British firms could benefit from looking innovatively in ways to change their culture for the better.

Margaret Driscoll, Learning Organization Librarian's curator insight, February 19, 2014 10:44 AM

"A keystone habit, Duhigg has noted, is “a pattern that has the power to start a chain reaction, changing other habits as it moves through an organization.” Companies that recognize and encourage such habits stand to build cultures with influence that goes beyond employee engagement and directly boosts performance."

Debra Walker's curator insight, February 28, 2014 8:56 PM

A long article but full of delicious meat and potatoes.  I recently was disturbed to see an article describing culture in the tech industry as being superficially attributed to having lunch provided, kegs of beer with meetings & a ping pong table in the common area.  

 

Culture - particularly one steeped in providing depth of employee engagement initiatives and alignment with brand strategies - is so much more multi-faceted than non-cash pieces in a compensation program.  I like pizza as much as the next person but I don't get up in the morning going "yayy"  can't wait to get to work to get my free lunch.  I learned a long time ago that man cannot live on pizza alone.

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About LeadershipABC

About LeadershipABC | PR Barbara Bayer | Scoop.it

Working professionally with leadership and management storytelling I collect gold nuggets on the subject, that I find useful, educational, and inspirational to others.

 

Stories you and learn and grow from. And stories that will provoke personal reflection and constructive action.  

 

My aim is to provide you with insight into the latest trends - but at the same time stear clear of easily digested stories that leaves you with nothing but empty calories and meaningless buzzwords. 

 

The subjects featured here all relates to the complex reality that leaders must navigate in today's business world.

 

You're welcome to connect via: 

 

LinkedIn: www.linkedin.com/in/kennethmikkelsen


Google+: https://plus.google.com/+KennethMikkelsen


Twitter: www.twitter.com/LeadershipABC

 

I hope you'll be inspired.

 

Enjoy!

 

Kenneth

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Natalia Gutierrez Gonzalez's curator insight, May 22, 2015 6:18 AM

LeadershipABC, knowledge is important but only if it is shared and applied.

Sandra Scheinbaum's curator insight, June 13, 2015 12:34 PM

How can you step outside your comfort zone?

C2C's curator insight, July 5, 2015 4:15 AM

ajouter votre perspicacité ...

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Lessons In Leadership: It's Not About You. (It's About Them)

Lessons In Leadership: It's Not About You. (It's About Them) | PR Barbara Bayer | Scoop.it
Harvard's Ronald Heifetz urges heads-of-state to think less like surgeons, more like psychiatrists.

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Simplified Analytics: Digital Transformation impacting Customer journey!!

Simplified Analytics: Digital Transformation impacting Customer journey!! | PR Barbara Bayer | Scoop.it
Digital Transformation impacting Customer journey | #digitaltransformation #sozbiz http://t.co/VVqHhqvqSs http://t.co/ZeJaZO56rc

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To Create Real Change, Leadership Is More Important Than Authority

To Create Real Change, Leadership Is More Important Than Authority | PR Barbara Bayer | Scoop.it

Aspiring young executives dream of climbing the ladder in order to gain more authority.  Then they can make things happen and create the change that they believe in.  Senior executives, on the other hand, are often frustrated by how little power they actually have.


The problem is that while authority can compel action it does little to inspire belief.  Only leadership can do that. It’s not enough to get people to do what you want, they have to also want what you want or any change is bound to be short lived.


That’s why change management efforts commonly fail.  All too often, they are designed to carry out initiatives that come from the top.  When you get right down to it, that’s really the just same thing as telling people to do what you want, albeit in slightly more artful way.  To make change really happen, it doesn’t need to be managed, but empowered.



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Ivon Prefontaine's curator insight, June 1, 2014 4:59 PM

There is a difference between authoritarian and authority. Authority is about authoring authority in the words and actions. It is artful; whereas authoritarian is about management and technique which are imposed. We give people something which is empowers them rather than engaging them in their work, their calling.

donhornsby's curator insight, June 2, 2014 8:03 AM

(From the article): Control is an illusion and always has been an illusion.  It is a Hobbesian paradox that we cannot enforce change unless change has already occurred.  The lunatics always run the asylum, the best we can do as leaders is empower them to run it right.

 

And that’s why change always requires leadership rather than authority.  Respectable people always prefer incumbency to disruption.  Only misfits are threatened by the status quo.  So if you want to create real change, it is not power and influence that you need, but those who seek to overthrow it.

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The Collaborative Organization: How To Make Employee Networks Really Work

The Collaborative Organization: How To Make Employee Networks Really Work | PR Barbara Bayer | Scoop.it

Authors Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas discuss how the most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.

 

Download an award-winning article on how to make employee networks really work. The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.


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The Learning Factor's curator insight, May 21, 2014 6:10 AM

Learn how to identify and measure the impact of employee networks on innovation, productivity and value creation.

Martin (Marty) Smith's curator insight, May 22, 2014 8:26 AM

Great read reminds me of Pink's book Drive: Surprising Truth Behind What Really Motivates Us.

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10 Timeless Leadership Lessons to Help Expand Your Influence

10 Timeless Leadership Lessons to Help Expand Your Influence | PR Barbara Bayer | Scoop.it

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Progressive training's curator insight, May 9, 2014 9:21 AM

10 Timeless Leadership Lessons to Help Expand Your Influence

 

#leadership #management #business

donhornsby's curator insight, May 22, 2014 9:14 AM

Leaders must take more time to stop, reflect and assess their own thinking, capabilities and aptitudes. 

 

 

(From the article): As leaders, you must begin to look beyond the obvious and open your eyes to see the opportunities previous unseen.   Leadership requires you to have circular vision and when you begin to grow complacent, you only see the obvious details before you – rather than those they lie around, beneath and beyond what you seek.  In fact, your mindset becomes stagnate because you are not stretching your perspectives enough to see more than you want to.

 

When you fall into this trap, it’s time to reshuffle the deck, and map out the internal and external factors that are influencing your thinking. You must begin to identify areas that can be improved –  such as relationships, workshop culture, networking, how you are investing in yourself (or lack thereof), etc.

 

It’s not experience, but rather opportunity that is the true mother of success.   Be more mindful about how you manage opportunity before it begins to manage you.

Ivon Prefontaine's curator insight, May 22, 2014 10:41 AM

The first lesson is a good place to begin. We become so busy we do not look up and from side-to-side. Leaders need to be present and aware of what is happening and not happening. They need to be aware of who is best served to take the reins in a given situation.

 

In School, leadership and management should be intertwined. Quite often, I found that the latter was used almost exclusively and leadership did not exist.

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The Future of Reputation

The Future of Reputation magazine examines why Reputation Management is such a challenge in a world where transparency is mandatory, social engagement is required, corporate citizenship is highly expected and content is king.

 

 
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Peter Vander Auwera's curator insight, April 26, 2014 1:30 AM

Massive report on trust, reputation, respect with quite some examples from financial industry. Very well done.

Zara Prveez's curator insight, April 26, 2014 11:03 AM
http://softwarescrack.net/cue-club-game-free-download-full-version/
Christian Bartosik's curator insight, April 29, 2014 4:00 PM

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that. You'll do things differently."

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Shifting the Meaning of Hierarchy to Community

Shifting the Meaning of Hierarchy to Community | PR Barbara Bayer | Scoop.it

Over the last year or so, a fascinating bow wave of interest has been converging on a growing cadre of companies who appear to be doing something quite novel and seemingly new. Specifically, these organizations have apparently thrown off many of the traditional structures and processes of corporate management. Interestingly, all of these organizations are focusing on change through people first, technology second, if at all.



Via Kenneth Mikkelsen
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Mick D Kirkov's comment, April 30, 2014 8:21 AM
Those words (of the title) maybe best reflect what we all try to define as "internet wonder", " internet revolution", "communism" and so on, things we live in for several years already.
Mick D Kirkov's comment, April 30, 2014 8:23 AM

"Network Age" is best short definition of that epoque, eonas...
Birgitta Edberg's curator insight, March 29, 2015 3:51 PM

The Consecquences of the disruption of Industrial Age Hierarchy Model to the Network Economy

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The Origins of Design Thinking

The Origins of Design Thinking | PR Barbara Bayer | Scoop.it
Design thinking is created because big corporation lack the ability to be
creative and forgot how to create new products and services that meet unmet
needs of their customers.

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Your Business Model Might Be Killing Your Business

Your Business Model Might Be Killing Your Business | PR Barbara Bayer | Scoop.it

Every great idea begins as a revelation.  Yet when that flash of insight leads to action, it inevitably encounters the real world and that’s when hard lessons are learned.  Adjustments are then made and, with some luck, success can be achieved.  But profitable models rarely come easy.


With growth, comes procedures, processes and a management team to support and strengthen the model.  New employees are indoctrinated and it becomes an intrinsic part of the organization’s identity, almost like a corporate version of DNA.


Unfortunately, at some point the model will fail.  That’s always been true, but now it happens with blazing speed.  These days, startups like Instagram and Pinterest become billion dollar businesses in a matter of months and that pace will only accelerate.  Clearly, we need to stop planning for stability and start managing for disruption.

 


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Kenneth Mikkelsen's curator insight, May 4, 2014 4:53 AM

The past is no longer prologue, it's just how things used to work. We need to continually reevaluate how create, deliver and capture value. In an age of disruption, the only viable strategy is to adapt.

Miklos Szilagyi's curator insight, May 4, 2014 8:13 AM

Excellent... you have in the post everybody, Gauss, Taleb who you want but the message is clear: don't fool yourself, plan for disruptions which will be more and more frequent in every industry, field...

Jerry Busone's curator insight, May 5, 2014 6:38 PM

In the era of disruption evaluating and re evaluating is part of the culture because what we do today becomes obsolete quickly. 

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Are You Confusing Strategy with Planning?

Are You Confusing Strategy with Planning? | PR Barbara Bayer | Scoop.it

Most people agree that the two strongest human urges are survival and procreation, but there is very little consensus on the next most powerful. I believe it’s the need to succeed. Humans hate to fail — hate it more than almost anything else. 

 

But what about all the people in the world who apparently have no drive for success — for instance, kids who choose to be drug dealers rather than get an education and “succeed”? I see a different explanation for such behavior. If you hate failure, you have a wonderful way of ensuring that you don’t experience it: Play the game you know you can win.



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Miklos Szilagyi's curator insight, May 4, 2014 1:23 AM

Are you happen to be preparing your next n+1th strategic plan? As I remember on my time as a finance guy, we were constantly made plans, strategic, long-term, mid-term, year, forecasts and compared everything to everything in  interminable and uncountable number of Excel-sheet columns... You had to be really involved to have a clue what it is and ain't about...

 

How do you do it with your company and what strategy planning traps you are inclined to? Read the post and make the test... you might be one inch closer to your own solution...:-)))

 

A propos, read Mintzberg, it's invaluable if it's about strategy (and many other things too...)

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​7 Ways to Train Yourself to be a Forward Thinker

​7 Ways to Train Yourself to be a Forward Thinker | PR Barbara Bayer | Scoop.it

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Tania Tytherleigh's curator insight, April 30, 2014 6:21 PM

I'm often being asked "how do I learn to think more strategically?'. Some great tips in this article.

donhornsby's curator insight, April 30, 2014 6:32 PM
(This one is a gem) 7.  Set aside time for forward thinking

My never-ending daily task list can distract me from putting focus on forward thinking. I know I need to dedicate at least one day each month to planning ahead. By simply scheduling this personal appointment for yourself, you’ll be impressed with how many new ideas you can create. Try setting up time during this specified day to meet with your team or others outside of your team to brainstorm even greater ideas for both the short and long-term.

4twenty2's curator insight, May 1, 2014 10:26 AM

Out of all these Tips I think the last one is the most important.  

 

Set aside Time for Forward Thinking

 

This is often the biggest challenge people have, finding time to break out of the routine, be innovative, creative and forward thinking. 

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Reflecting on the State of Enterprise 2.0 as an Organizational Culture Change Agent

Reflecting on the State of Enterprise 2.0 as an Organizational Culture Change Agent | PR Barbara Bayer | Scoop.it

Dan Pontefract's latest blog post about the state of Enterprise 2.0 - and the need for behavioural change in our organizations in the way we lead, learn and collaborate.


If we are to talk about the next generation of the enterprise — Enterprise 2.0 — then we must also discuss behaviour, culture, learning or leadership in concert with the premise of collaborative-based technologies.



Via Kenneth Mikkelsen
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Efficienarta's curator insight, February 19, 2014 3:19 AM

The Chris Heuer quote in this blog particular resonated with me 

 

“connect with each other and figure out how to re-imagine our broken corporations and set about trying to fix them.”


In my experience this necessitates involving the people much more in the development and application of strategy and processes as well as the technology.

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Diversifying NGO Leadership (SSIR)

Diversifying NGO Leadership (SSIR) | PR Barbara Bayer | Scoop.it
There was a time when the all the senior staff of international NGOs working in developing countries came from North America and Europe. That is changing.

Via Bonnie Koenig, Ted Fickes
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