Public Relations and Sports
26 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Kristen Campbell
Scoop.it!

O'Neil: Craft is the perfect roommate

Aaron Craft isn't just a lockdown defender and vital piece to No. 5 Ohio State's puzzle. He's the perfect roommate, too. Just ask, well, his roommates.
Kristen Campbell's insight:

This article is a nice change of pace from most of my other articles that I have scooped. Most of the other articles that I have written have been on scandals dealing with athletes and this one is highlighting an athlete that is a standup guy.

Aaron Craft is a senior at Ohio State University. Unlike most students Craft is a star on the basketball team but it is what he does off the court that makes this article such an inspiring one. The title of the article is “The Perfect Roommate” it interviews Crafts roommates.  They jokingly try to find things that are wrong with him because they believe that he is perfect.

 

On the court Craft has been nominated as a two-time Cousy Award semifinalist, two-time Big Ten Defensive Player of the Year, Ohio State record holder and general glue guy for the No. 5 Buckeyes, who host Maryland on Wednesday night in the Big Ten/ACC Challenge.

 

Off the court Craft is a standout student with a 3.89 GPA he has only received one B in his entire college career. In high school he was the valedictorian and also the president of the National Honor Society. He is a devout Christian and is actively participates in the Athletes in action program where he visits sick children at hospitals and also feeds the homeless.

 

The article also discusses that his roommates have created a twitter account called Crafts Roomies. They said people are constantly asking them what Aaron Craft is really like so they tweet about what he doing and insight on his life. The twitter account has 20,000 followers.

 

I think that this article relates to ethics and values. It is sad that the athletes that are doing good and following the rules do not get as much publicity as those who are always in a controversy. The book “Public Relations Practices” discusses Advocacy, serving the public interest by acting as responsible advocates for those we represent. (page 308)  This is exactly what Aaron Craft is doing he is being responsible and representing his university well.  Ohio State is lucky to have an athlete like Aaron Craft.

 

I also think that this article relates to the cyber relations, the roommates of Aaron Craft have created a platform to showcase what a great guy Craft is through their twitter.  People who are following the account associate Aaron Craft and Ohio State University and that gives them a good reputation.

more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

Sister: Deadly shooting was over Bama loss

Sister: Deadly shooting was over Bama loss | Public Relations and Sports | Scoop.it
A woman charged with killing a fellow Alabama fan after the end of last weekend's Iron Bowl football game was angry that the victim and others didn't seem upset over the Crimson Tide's loss to archrival Auburn, said the sister of the slain woman.
more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

Two UO basketball players suspended for selling team gear

Two UO basketball players suspended for selling team gear | Public Relations and Sports | Scoop.it
Ben Carter and Dominic Artis will miss a yet-to-be determined number of games to start the season, the university stated.
more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

UNC tutor quits over Hairston non-dismissal

UNC tutor quits over Hairston non-dismissal | Public Relations and Sports | Scoop.it
A longtime North Carolina Tar Heels athletics tutor announced his departure in a letter of protest directed at North Carolina basketball coach Roy Williams' decision to not dismiss star guard P.J. Hairston this summer.
Kristen Campbell's insight:

You see these kinds of situations come up all the time in college basketball, athletes make poor decisions and coaches are faced with the tough decision on how to discipline their players. That is exactly what happened at the University of North Carolina.  Coach Roy Williams was faced with a tough decision on one of his best players P.J. Hariston. Making the decision even harder would be the fact the Hariston scored 14.6 points per game last season, he has a huge role on this UNC basketball team.

On June 5, 2013 P.J. Hariston was pulled over by police. He was driving a rented GMC Yukon licensed to a convicted felon, Haydn “Fat” Thomas.  He was charged with a misdemeanor marijuana possession and driving without a license.  There was also a gun found at the scene but did not have any ties to Hariston.  The chargers were dropped after he complete a drug assessment program.  This was not the only time Hariston was in trouble this past summer, in July he was also pulled over and charged with speeding and reckless driving.

Being on the North Carolina basketball team definitely has it benefits but it also has its down falls, if you get in trouble with the law everyone is going to know about it.

Roy Williams stated that Hariston would sit out multiple games when the season started because of his actions off of the court, but he did not say specifically how long Hariston would be suspended.  He had already earned his way back from an indefinite suspension by displaying a good attitude and completing extra conditioning.

 Jack Halperin, who worked for UNC athletics for 23 years has resigned because of the decisions Roy Williams has made based on P.J. Hariston.   He announced his resignation in a letter addressed to Roy Williams that was published in the paper.

In the letter Halperin said "Roy, after 23 years as an academic tutor, and after going through the devastating football scandal, I am resigning in protest of your disgraceful decision to allow P.J. Hairston to remain on the team. If I were arrested driving with no license, illegal drugs and a gun in a felon’s car, my employment at this University would end immediately. Hairston’s DTH headline quote was, “I will play this season.” Since when does the criminal decide his fate?"

I think that this article relates perfectly back to our book in the ethics sections.  Jack Halperin could no longer sit back watch unethical decisions happen at the University of North Carolina.

Our book Adventures in public relations has an entire chapter devoted to ethics and social responsibility. On page 242 it talks about a dilemma which basically just means a problem, Roy Williams was in a dilemma with Hariston.  The book does state a dilemma as a challenge to ethical behavior but he should of handled this in a different way. Our other book Public relations practices also discusses ethics in chapter 10.  On page 306 the book talks about public opinion, which is what is the acceptable behavior to the majority of one’s peer?  Roy Williams peer, Jack Halperin did not find this action to be acceptable so Williams should of none that others would not think this is acceptable either.  This makes you wonder if William’s only cares about winning and not what is ethical.

more...
No comment yet.
Rescooped by Kristen Campbell from Sports and Performance Psychology
Scoop.it!

Alex Rodriguez, Lance Armstrong, And The Surprising Reason Why People Cheat - Forbes

Alex Rodriguez, Lance Armstrong, And The Surprising Reason Why People Cheat - Forbes | Public Relations and Sports | Scoop.it
Alex Rodriguez, Lance Armstrong, And The Surprising Reason Why People Cheat Forbes And while he was busy erasing the line between doping and good fortune, Gladwell put in a good word for Lance Armstrong: does he deserve the condemnation he's...

Via Luis Valdes
more...
No comment yet.
Rescooped by Kristen Campbell from xposing world of Photography & Design
Scoop.it!

USA Today Drops Sports Photographer Over Misrepresented Baseball Photo

USA Today Drops Sports Photographer Over Misrepresented Baseball Photo | Public Relations and Sports | Scoop.it
Any professional photographer who's been working long enough has experienced the humiliation of missing the big shot, so it wasn't that big a story when tw

Via Xposedbydesign
more...
Xposedbydesign's curator insight, September 22, 2013 9:42 AM

Lets be social: @xposedbydesign on Twitter

Tee shirt store
http://www.zazzle.com/Xposedbydesign*

Kristen Campbell's comment, September 25, 2013 5:57 PM
Debby Wong, a photographer for USA Today was at the New York Yankees game where she was sent to take pictures. Little did Debby Wong know but Ichiro Suzuki would hit his 4,000th hit that game. Apparently Debby Wong did know that Suzuki was about to reach a milestone in his career and in baseball history.
Wong was not the only photographer at the baseball game, and both of them missed the shot of Suzuki. That didn’t stop Wong from still submitting a photo. The next day on USA Today’s website there was a photo of Suzuki with a caption that read “Ichiro Suzuki hits his 4000th base hit.”
Obviously right away the other photographer came out saying that Wong had posted a photo that was not the actual swing during Suzuki’s 4000th hit. Wong denied the allegations, but finally came clean about it.
I cannot believe that a photographer would give a fake photograph, especially a photographer for USA Today. I understand that photographers are under a lot of pressure to capture the right shot and the right moment but under no means should anyone give a fake photo. If she was sent to the game for work she should of known that on that night he could potentially have his 4000th base hit. She should of done better research and had the perfect spot to get the picture of Suzuki.
This particular case I believe relates back perfectly to the book Center at el in Chapter 10. Chapter 10 discusses standards, ethics, and values.
The photographer knowingly gave the wrong photograph and that is definitely not the right thing to do in this kind of situation.
The book discusses the PRSA member statement of professional values. (308) It goes into detail about the values of a PRSA member and honesty, which says you should adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
Whether or not the photographer was a part of PRSA she should always be honest and not give fake photographs.
She was hired by the USA Today to take pictures, which is a big time photographer position. She should be held to the highest standard. In the article it did mention that her boss at USA Today said she was terminated. I believe that this was the right thing for USA Today to do.
Scooped by Kristen Campbell
Scoop.it!

Notre Dame to change misspelled souvenir cups

Notre Dame to change misspelled souvenir cups | Public Relations and Sports | Scoop.it
Fans who paid $8 for the cups at Saturday’s football game noticed they said ‘Figthing Irish’ on them.
more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

Oregon Embraces ‘University of Nike’ Image

Oregon Embraces ‘University of Nike’ Image | Public Relations and Sports | Scoop.it
The University of Oregon’s Football Performance Center, paid for by Phil Knight, a founder of Nike, is luxurious enough to make N.F.L. teams envious.
Kristen Campbell's insight:

This article discusses the University of Oregon and Nikes influence on it.  Nike says that they would love for one the University of Oregon to eventually be turned into “Nike University.”  Nike donates some much to the university they believe that it only seems right. 

For example the newest addition to the University of Oregon is the Football Performance Center that was donated by Phil Knight, a founder of Nike.  This facility is top of the line, with the best of the best of everything. 

 

 The Football center features rugs woven by hand from Nepal.  Italy and Brazilian wood in the weight room, the wood is so dense the designers of the center believe that the wood will not burn. There is a barbershop in the center with utensils from Milan, a duck pond, and a biometric thumbprint system to enter into the locker room. The chairs and couches are made of the same leather as the interior of a Ferrari, and all of the walls are covered in Nike football leather. The funny thing about the article is that it mentions all of the perks of the new facility and then at the end says, this is Oregon Football, just like it’s a matter of fact.

 

As an athlete being recruited by Oregon and other football teams and I just do not know how other universities can compete with this kind of luxury.  “We are the University of Nike,” said Jeff Hawkins, the senior associate athletic director of football administration and operations. “We embrace it. We tell that to our recruits.”   Obviously Nike loves this concept they are getting so much publicity from it.

 

This article relates to business to business relations.  The book “ Adventures in Public Relations” discusses what business to business relations is, the management of relationships with businesses that have resources that your business needs to achieve its goals. (pg 191)  Business to business publics can include customer businesses, suppliers, or vendors, distributors, and even competitors who wish to work together in governmental lobbying efforts.   

 

This is exactly what Nike and the University of Oregon are doing they have built a relationship together that is mutually beneficial.  Nike gives Oregon all there awesome products and has their athletes wear it and in turn everyone that is watching them wants to buy because they think it is cool.   The University is benefiting by having all of the luxury that Nike gives them and in turn they have more students and recruits that want to attend Oregon.

more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

Is star quarterback Jameis Winston getting a pass on rape accusation? (Commentary)

Is star quarterback Jameis Winston getting a pass on rape accusation? (Commentary) | Public Relations and Sports | Scoop.it
Questions arise about whether Florida State University properly investigated a student's allegation. She had to leave school; Winston is will play Saturday against the Florida Gators.
Kristen Campbell's insight:

It is sad but it seems like scandals and college athletes go hand and hand. In this case Florida State Universities star player Jameis Winston has been accused of rape. This case has been open for almost a year now and is just now surfacing to the media, that tells me that Florida State is good at keeping quite.  This scandal is a huge deal for the university and for the athletics program.  Winston is one of the front runners for the Heisman trophy, not to mention he is on his way to leading his team to a national championship.  Winston is definitely an asset for the university and they do not want this allegation to be true.  This article discusses whether or not Winston is getting a pass because of his name.

 

The woman who is accusing Winston is also a Florida State University student. The alleged rape supposedly happened on December 7 2012.  There has been DNA found on her underwear that the police have tested and confirmed that it was Winston’s.  Winston’s lawyer claims that there was consent while the woman’s lawyer claims that there was not.  Her family said in a recent statement that this was rape.

 

The woman immediately reported the crime to police last December, at the time she did not know that Winston was the assailant. When she found out in early January that it was Jameis Winston her family and her were scared of the ramifications of accusing the star athlete of FSU. Her lawyer claimed that a detective told her this, "Tallahassee was a big football town and the victim needs to think long and hard before proceeding against him because she will be raked over the coals and her life will be made miserable."   If this is true it sounds like they are trying to scare her into dropping the charges.

 

The sad thing about this story is the woman who has alleged been raped has withdrawn from all of her classes because she is getting so much hatred from FSU students, while Winston suits up for his next big game.

 

I think that this case falls under the ethics category of our book.  The university has definitely dropped the ball on this case. They should hold all of their students liable no matter who they are, and should not give special treatment to one student.

 

In our book “Public Relations Practices” it discusses an entire chapter on ethics.  The book discusses that ethics should fall under what is legal.  You should do what is permissible and prohibited by the law. (page 306) The school would not test Winston’s DNA for months which is not correct according to the law, and they also gave him extra time to prepare his statement and witnesses.   The chapter also discusses honesty which says you should adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

 

This case and other cases that are similar to this is very scary, can you really trust universities to handle crimes fairly?

more...
No comment yet.
Scooped by Kristen Campbell
Scoop.it!

Bo Pelini pens letter of apology, thanks to Nebraska fans

Bo Pelini pens letter of apology, thanks to Nebraska fans | Public Relations and Sports | Scoop.it
Nebraska coach apologizes, thanks fans in wake of profane audio tape.
Kristen Campbell's insight:

Nebraska’s head Football coach Bo Pelini found himself in the middle of what I would consider to be a crisis.  A few weeks ago an audio recording of head coach Bo Pelini on a rant surfaced on the World Wide Web and soon made major headlines. The audio recording was from Oct. 2011 right after Nebraska had a come-from-behind win against Ohio State.  The audio of coach Pelini was recorded right before his post-game interview with the Husker Sports Network.  

 

What was said on the audio was very shocking to Nebraska fans.  Pelini can be heard in the audio talking about a certain reporter calling him a “piece of s---.“  Since this game was a come-from-behind win a lot of the Nebraska fans had started leaving the game, some of them even left during half time of the game. During the audio the coach Pelini began discussing the fans calling them fair weather fans.  During his rant he was using very explicit words such as the “f” word.   You almost have to listen to the audio to really get the full effect of how vulgar and rude coach Pelini was.

 

The University of Nebraska did not comment much on the audio of coach Pelini but there was speculation that this audio recording was grounds for firing.  The athletic director did tell the media that he was spoken to coach Pelini about the situation and said he expressed the universities deep concerns about the comments.

 

Quickly after the audio recording surfaced coach Pelini himself released a statement of apology.   One thing that I found strange about his letter is that he starts it of as a thank you note to the fans of Nebraska for their support.  After thanking the fans he quickly gets to his point of addressing the issue at hand and saying how upset he was about the recording and that he was taking complete blame for the situation and how it would never happen again.

 

I think this situation relates back perfectly to our book and to the blackboard readings.  In the “Adventures in Public Relations” book page 269 it discusses crisis communications.  The book says that a crisis normally has certain elements such as disruptive, public, escalating, and stressful.  This case is all four of those things and can be considered a crisis. One of the things the book suggests is to speak with one voice and I think the University of Nebraska does this well by allowing coach Pelini to discuss the situation himself.

I also think that this case relates back to the Chappaquiddick case study that we read at the beginning of the year.   Ted Kennedy was involved in a crisis and he came out fairly quickly with an apology and said as much of the truth as he could. This case is similar because coach Pelini also came right out apologizing and being as honest as he could be about the situation which will in turn most likely make the fans forgive him just as they forgave Ted Kennedy.

 

more...
Sarah VanSlette's comment, October 28, 2013 12:52 PM
Great post, but I want to see a completed profile (with avatar) before the next Scoop.it check. You are publishing your work: make your profile reflect you and your professional expertise!
Scooped by Kristen Campbell
Scoop.it!

Book: NFL denied concussion link to football

Book: NFL denied concussion link to football | Public Relations and Sports | Scoop.it
The NFL conducted a two-decade campaign to deny a growing body of scientific research that showed a link between playing football and brain damage, according to an excerpt from a new book co-authored by a pair of ESPN investigative reporters.
Kristen Campbell's insight:

This article discusses a new book, "League of Denial: The NFL, Concussions and the Battle for Truth,” written by two investigative reporters of ESPN, Mark Fainaru-Wada and Steve Fainaru.  The Fainaru’s took more than a year to write the book and conduct research. The book goes into detail about how the NFL conducted a two-decade campaign to deny the research that says football has been linked to brain damage.

 

In the book, it discusses how the NFL used its powers and resources to discredit independent scientist and their work.  The NFL also employed a public relations campaign that was designed to keep the public unaware of what they really knew about football and its effects on their player’s brains.

 

“League of Denial” describes the NFL’s actions to Big Tobacco companies, basically they know this is extremely harmful for you but they are doing everything they can to cover up the real side effects. This is how the article describes the Big Tobacco companies, “the group of cigarette-making corporations whose executives for years covered up the fact their products contained dangerous, addictive, potentially deadly and cancer-causing chemicals.”  Personally I think it is extremely scary that this book is comparing cigarettes and football.

 

The NFL and its commissioner,   Roger Goodell, declined to cooperate with the authors of this book, and when reporters tried to reach out to the NFL their spokesperson refused to comment. 

 

Some of the scary facts found by the investigative reporters were:

 

 “As far back as 1999, the NFL's retirement board paid more than $2 million in disability payments to former players after concluding football gave them brain damage. But it would be nearly a decade before league executives would publicly acknowledge a link.”

 

“Beginning in 2000, some of the country's top neuroscientists warned the NFL that football led to higher rates of depression, memory loss, dementia and brain damage.”

 

I think that this article relates back to the employee relations chapters that we discussed early this year.

 

The NFL has hired these athletes and I believe that they should be practicing good employee relations.  After reading this article I do not think the NFL has their employees best interest in mind, they are trying to cover up the fact that football can lead to major brain damage.  In the book “Public Relations Practices,” the employee relations chapter has a section talking and public relations role.  (Page 24)  In this section it discusses on-the-job-working conditions, which basically says the employer should make sure the working conditions are safe.  If athletes are experiencing brain damage from playing football I would not consider those working conditions safe. 

 

This chapter also discusses rules of effective employee relations. (Page 25) The first rule is that employees must be told first and the second rule is that employers must tell their employees bad news along with the good.  Employees should be the first to be told information affecting them and their jobs.  I think that the NFL should be telling their employees that football can lead to brain damage and death even if it is bad news that is how you practice good public relations. 

 

It is sad to see how poorly the NFL is handling this situation, especially because of the severity of the case.   After reading this article I will never let my children play football.

more...
No comment yet.
Rescooped by Kristen Campbell from Sports Doc
Scoop.it!

15 Athletes Who Profited While in College

15 Athletes Who Profited While in College | Public Relations and Sports | Scoop.it

"These 15 star athletes are the exact reasons why college athletes should be paid because they're getting paid anyway. (The athletes that got paid good in college.." http://bit.ly/16iz2rh


Via The New Media Moguls
more...
Kristen Campbell's comment, September 25, 2013 5:34 PM
This article discusses fifteen different athletes that were paid in college and the consequences that followed. Reggie Bush is the first athlete they mention he was a running back at USC and also a Heisman trophy winner. Bush was forced to relinquish his Heisman trophy and all of the wins during the time period that he played at USC. Another familiar name on the list was Derrick Rose, the former University of Memphis point guard. Not only did it say that Rose got paid to play but he also had a fake SAT score.
A more recent college football player for the University of Auburn, Cam Newton also had allegations that he was paid to play while in college. None of the allegations have been proven true but he did violate other recruiting laws along the way. Another USC athlete O.J. Mayo was also receiving money while in college.
Another familiar name on this list is Johnny Manziel who is actually still in college, these are still only allegations none of them have been proven true. Josh Shelby of the Kansas Jayhawks was benched for half of the season and was forced to repay the money that he has received while in college.
The sad thing about situations like these is that almost all of these players are still playing professionally and the universities where they played are taking the fall out.
This article relates to the book Center at el in chapter 10 standards, ethics, and values.
Fifteen is the number of college athletes in the article that were paid to play in college. The number fifteen is just scratching the surface of the real amount of players who illegally play in college. I do think that the players are a fault because they should know better than to cheat and get paid to go to school. My biggest problem with payers getting paid is the coaches and the university.
The university and the coaches should be held to a higher standard of not cheating. Those athletes should want to play for the university, for the tradition of the school not because they are getting paid.
Center at el (306) states that social conduct is regulated by five factors: tradition, public, opinion, law, morality, and ethics.
Obviously taking money is against the law so that would not be acceptable by the law. Being paid to play is not currently accepted by the public. Tradition shows that schools that do this get suspended. The universities should have higher standards for their athletic programs.
Scooped by Kristen Campbell
Scoop.it!

Sumlin: Not time for Manziel to talk

Sumlin: Not time for Manziel to talk | Public Relations and Sports | Scoop.it
No. 7 Texas A&Ms Johnny Manziel didnt speak to the media
until late November last year because of coach Kevin Sumlins ban
on freshman talking to reporters.
more...
Kristen Campbell's comment, September 9, 2013 10:17 PM
Johnny Manziel is no new comer to the media spotlight. The sophomore at Texas A&M has been involved in a lot of controversy in his short time at Texas.
Manziel first came on to the scene last year when he was recognized for his undeniable football talent as quarterback. As the season wrapped up last year Manziel was named the Heisman trophy winner.
After Winning the Heisman trophy Johnny Manziel became the most well-known college football player. From the outside looking in it would seem that he was the perfect kid, but once he reached sophomore eligibility his silence was broken and he started to show his true colors. It seemed like right after the aggies left the field from the Cotton-Bowl Manziel’s name started to show up in the headlines.
The first incident that captured most of America was Manziel photographed at a casino in Oklahoma. He posted the picture himself on a social media site, pictured in the photo was himself and a friend holding up a large amount of money that they must have won at the casino. This photo sparked controversy because he was only a freshman in college, and was not 21. To Manziel’s benefit Oklahoma has different laws than the right of the United States, where it is legal to gamble at 18. After this incident Johnny took to twitter saying, “"Nothing illegal about being 18+ in a casino and winning money...KEEP HATING!"
Soon after the casino incident more photos came out of Manziel, these showed him drinking which outraged most of his fans because he is not of the legal age. There were many other incidents after this one and Manziel was still using social media to vent about them. One in particular is that he signed autographs for a large amount of money.
All of those incidents were leading up to his 2013 college football season. The NCAA did suspend him for signing autographs; he got a half game suspension. Once Manziel finally got into the Rice game into the second half there was soon controversy on the field between Manziel and other players of the rice team who were taunting him. His coach decided to bench him after the official had to intervene.
Quickly after the game Kevin Sumlin reached out to the press letting them know that Johnny Maziel would not be speaking with them until further notice. This was one of the best public relations strategies Manziel has done thus far. Center at el tells us that it is effective to use an under the radar approach. (166) The book says that bad news travels the grapevine fast, which is definitely the case in this situation. Speaking out has not worked in Manziel’s favor in the past, so it was a very smart decision for his coach to silence him.
Scooped by Kristen Campbell
Scoop.it!

NCAA denies hardship waiver for Rutgers' Okoro, despite death of father and brother

NCAA denies hardship waiver for Rutgers' Okoro, despite death of father and brother | Public Relations and Sports | Scoop.it
The NCAA grants transfer waivers to student athletes based on injury, illness or financial hardship of an immediate family member or legal guardian. If a family member is given a specific amount of...
more...
Kristen Campbell's comment, September 2, 2013 10:01 PM
Kevin Okoro former basketball player at Iowa State, has been dealing with a great amount of tragedy this past year. His father passed away at the age of 72 in December from a stroke. Two months later in February his brother died of colon cancer at the age of 26.
Since Okoro was dealing with the death of his brother and father he missed 14 games this past basketball season to be with his mother who is in New York.
He has made the decision to return home to New York and play at Rutgers so he can be closer to his mother, but the NCAA has denied his hardship waiver for this season and will make him sit out this entire college basketball season.
The decision by the NCAA is considered to be controversial and has sparked outrage on social media. The NCAA has responded to the outrage saying that every situation is case by case and the hardship waiver only mentions illness and not death. Okoro tweeted that he would not comment about the denial of the hardship waiver. I believe that Okoro did the right thing by not bashing the NCAA.
The reason this case in particular is controversial is because there are other student athletes who have been approved for the hardship waiver that have similar cases to Okoro. For example, Iona guard, Tavon Sledge, left Iowa State because his father was sick and he received a hardship waiver. Hofstra guard Shaquille Stokes was also granted his hardship waiver because his grandma was sick.
The book Public Relations Practices states that trust is essential in a relationship with your employees. “Trust directly impacts an organization’s success and profits. It contributes to job satisfaction which leads to effectiveness, financial strength, competitiveness, and productivity.” (28) Since the student athletes are the reason that the NCAA makes money they are technically their employees and the NCAA is paying for them to go to school.
When the NCAA makes decisions like this one dealing with Okoro they are playing with the trust of their student athletes. All of these student athletes believe that their sports careers are extremely important. If these student athletes believe that they cannot trust the NCAA to make decisions about their career they are going to lose trust in the NCAA. The student athletes want to know that the NCAA will treat everyone fairly. If your employees cannot trust you then it is going to be a problem for the reputation of your company. This could potentially mean that the NCAA is going to lose the trust of their athletes and in turn they will lose the reputation they have with their public.