Pulling from a journalist's Twitter feed doesn't necessarily mean that you are making your pitch personal people. Its important to build that relationship with a contact beyond just the email pitch. Do you get what I am saying? Do you!?
We all want numbers to track how well we are doing on social media. But guess what... its just not that simple. Like at all. Its not just about the amount of people following you. Track the results of things, tie your activity on social media to business results, whether that is sales leads, click-through to sale conversions, or new business inqueiries.
This article explains why the number of people you get in front of has limited applicability to what your actual goals are for those folks. What you are posting an dhow you are making them feel will ultimately connect moreso to what your end goals are. Counting is not enough when it comes to social media engagement.
Hey guys, I have an idea! Rather than acknowledge that social media requires a human voice let's respond to all criticism with one standard response. We will make sure to have no soul and I swear that won't be weird or impact people's view of our company. No one will notice. We have all the control and no one can take it away. Great!
Promoted posts seem to help a post stick around longer, but does that actually help you reach your goals. I will pass until I witness how this can really matter beyond number of times a post is "seen."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.