PR and Social Media Best Practices
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PR and Social Media Best Practices
Advice, examples, and how tos related to the intersections between social media and public relations
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Some Instagram campaign inspiration

Some Instagram campaign inspiration | PR and Social Media Best Practices | Scoop.it

Instagram is pretty cool. Keep it that way if you want to join in as a company. Thats my gut feeling.

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United shows us that you can't ignore problems and expect them to go away

United shows us that you can't ignore problems and expect them to go away | PR and Social Media Best Practices | Scoop.it

10 yr old girl goes missing, people start posting their own negative United experiences on social media. Then the company fails to respond. People continue to post. Blerg.

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PR pitches and the art of fake familiarity

PR pitches and the art of fake familiarity | PR and Social Media Best Practices | Scoop.it

Pulling from a journalist's Twitter feed doesn't necessarily mean that you are making your pitch personal people. Its important to build that relationship with a contact beyond just the email pitch. Do you get what I am saying? Do you!?

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Did Chick-fil-A Pretend to Be a Teenage Girl on Facebook?

Did Chick-fil-A Pretend to Be a Teenage Girl on Facebook? | PR and Social Media Best Practices | Scoop.it

Don't you dare make a fake social media profile to respond to a pr crisis. It will not end well. It will fan flames. No good bro.

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How Your Social Media Presence Can Shine in a PR Crisis | Business 2 Community

How Your Social Media Presence Can Shine in a PR Crisis | Business 2 Community | PR and Social Media Best Practices | Scoop.it

BE HUMAN when it comes to customer service stuff. Trust me. It works.

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Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic] | PR and Social Media Best Practices | Scoop.it

Some Pinterest and LinkedIn case studies.


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Social Media Crisis Communications from SAP

Like this presentation on social media crisis communications. Time to be honest people, you will get away with lots less these days.

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Upworthy's Content Goes Further Than Yours, and Not Because It's Better Content | MIT Center for Civic Media

Upworthy's Content Goes Further Than Yours, and Not Because It's Better Content | MIT Center for Civic Media | PR and Social Media Best Practices | Scoop.it

There are some realities when it comes to getting eyes on social media content. For one, think about the durn headlines. Some nice takeaways here.

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Social Media Monitoring Tools

Social Media Monitoring Tools | PR and Social Media Best Practices | Scoop.it

Useful Pinterest of a bunch of social media monitoring tools, from the big expensive solutions to free one-offs. Saves time with a lot of research. Woot!

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5 secrets to staying sane when you manage social media | Articles

5 secrets to staying sane when you manage social media | Articles | PR and Social Media Best Practices | Scoop.it

How to manage all those profiles, your own handle and still have time for analysis.

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The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | PR and Social Media Best Practices | Scoop.it

We all want numbers to track how well we are doing on social media. But guess what... its just not that simple. Like at all. Its not just about the amount of people following you. Track the results of things, tie your activity on social media to business results, whether that is sales leads, click-through to sale conversions, or new business inqueiries.

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Is Social Media Beyond A Public Relations Professional’s Skill Set?

Is Social Media Beyond A Public Relations Professional’s Skill Set? | PR and Social Media Best Practices | Scoop.it

Most pr people have soft pr goals that do not fully understand the impact, potential and purpose of social media.

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A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?' - Forbes

A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?' - Forbes | PR and Social Media Best Practices | Scoop.it

This article explains why the number of people you get in front of has limited applicability to what your actual goals are for those folks. What you are posting an dhow you are making them feel will ultimately connect moreso to what your end goals are. Counting is not enough when it comes to social media engagement.

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I have an idea! Let's pretend social media is just like traditional pr! @Progressive's crummy job

I have an idea! Let's pretend social media is just like traditional pr! @Progressive's crummy job | PR and Social Media Best Practices | Scoop.it

Hey guys, I have an idea! Rather than acknowledge that social media requires a human voice let's respond to all criticism with one standard response. We will make sure to have no soul and I swear that won't be weird or impact people's view of our company. No one will notice. We have all the control and no one can take it away. Great!

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Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It

Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It | PR and Social Media Best Practices | Scoop.it

This article SERVES. Tells it like it is. You can't make a "viral" video, but you can make an honest, quality, and emotionally appealing video that strikes a chord with viewers. That's your goal.

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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | PR and Social Media Best Practices | Scoop.it

I don't love Klout but they are everywhere. Some context about how someone's score changes. A little bit of info here, a bunch of infographic fluff, but that's Klout for ya


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John van den Brink's comment, July 11, 2012 8:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 8:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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There is a time to post and a time not to post

Depending on the social network, optimal times to post may be different. Check out these "charts" that break out click-throughs rates by day of the week and time.

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Quickly Defend and Enhance Your Brand Using Social Media (Or Become a Cautionary Tale) - Forbes

Quickly Defend and Enhance Your Brand Using Social Media (Or Become a Cautionary Tale) - Forbes | PR and Social Media Best Practices | Scoop.it

Some reminders about the core elements of social media support

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Cannes 2012: Does Social Media Make All Creative Agencies PR Agencies? - Forbes

Cannes 2012: Does Social Media Make All Creative Agencies PR Agencies? - Forbes | PR and Social Media Best Practices | Scoop.it

Oh hai creative social campaigns as incorporated into all parts of marketing. Also pr is social is pr is social is pr.

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10 Facebook Marketing Mistakes to Avoid

10 Facebook Marketing Mistakes to Avoid | PR and Social Media Best Practices | Scoop.it

Some things you can and can't do on FB. Contests, cover photos and being boring.

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Facebook’s Promoted Posts: Are They Worth the Cost and Effort?

Facebook’s Promoted Posts: Are They Worth the Cost and Effort? | PR and Social Media Best Practices | Scoop.it

Promoted posts seem to help a post stick around longer, but does that actually help you reach your goals. I will pass until I witness how this can really matter beyond number of times a post is "seen."

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10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | PR and Social Media Best Practices | Scoop.it

Pinterest offers a variety of opportunities to share groupings of images to magnify the awesomeness of what you do. Here are 10 ways to group and present information.

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10 Things You're Doing Wrong With Social Media

Solid piece on some basic things to keep in mind when it comes to social. Good succinct points. Read it so we are on the same page. Thanks!

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