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You didn’t make the Harlem Shake go viral—corporations did

You didn’t make the Harlem Shake go viral—corporations did | PR and Social Media Best Practices | Scoop.it
http://www.youtube.com/watch?feature=player_embedded&v=8nSiyP4IMO8 Google’s trend charts of the phrase “Harlem Shake” are seismic. Almost no one looked for the words until Feb.
Ryan Crowder's insight:

Intriguing study in how a meme originated and the role marketers played in it's propagation. Like the analysis of where the money flows as well.

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Janine Lloyd's curator insight, April 3, 2013 1:29 AM

This article is really insightful the author traces the origins of the viral Harlem Shake phenomenon and concludes "it had nothing to do with community and everything to do with commerce."

PR and Social Media Best Practices
Advice, examples, and how tos related to the intersections between social media and public relations
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The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy

The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy | PR and Social Media Best Practices | Scoop.it
Marketers are relying less on social ROI.
Ryan Crowder's insight:

Interesting points about social media measurement developments. 

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The Ultimate Guide To Instagram Marketing

Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell the
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Basic and solid how-to for rocking out on Instagram as a brand.

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Look What Happened When This Games Company Offered An Absurd '$5 More' Black Friday Deal

Look What Happened When This Games Company Offered An Absurd '$5 More' Black Friday Deal | PR and Social Media Best Practices | Scoop.it
The people behind satirical card game Cards...
Ryan Crowder's insight:

Sometimes playing off your product in a clever way can net big rewards.

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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | PR and Social Media Best Practices | Scoop.it
These are roles and responsibilities to assign as part of any comprehensive content org chart. I drew this simple org chart to help organizations visualize their own content team.
Ryan Crowder's insight:

This post does a fabulous job of scoping out the problems I've encountered on the back-end of a long-term social media / content strategy. Its not just about posting posting posting, but having a sustainable infrastructure and larger vision that can focus your efforts. 

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Rescooped by Ryan Crowder from Transmedia: Storytelling for the Digital Age
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Mobile, transmedia and timing

Mobile, transmedia and timing | PR and Social Media Best Practices | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...


Via The Digital Rocking Chair
Ryan Crowder's insight:

Peeps consume different media at different times on different devices. Worth some thought for sure.

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The Digital Rocking Chair's curator insight, June 7, 2013 7:43 AM

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

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The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation | PR and Social Media Best Practices | Scoop.it
In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or
Ryan Crowder's insight:

Great breakdown and eye opener about how social is not an off-shoot but rather scales all elements of a business/organization. 

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Why growth in social search matters to marketers - Blog - Converge by Bader Rutter

Why growth in social search matters to marketers - Blog - Converge by Bader Rutter | PR and Social Media Best Practices | Scoop.it
Facebook recently announced Graph Search , a feature that allows users to search through ...
Ryan Crowder's insight:

Good post that discusses social search. There are many developments coming down the pipeline regarding how search operates. I think the biggest problem with searching ont he internet is all the junk you come across. The person-related searches that FB and G will be toying with and implementing will fundamentally change how everything will be discovered. Wowza.

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | PR and Social Media Best Practices | Scoop.it
The phrase "transmedia storytelling" has been widely adopted in media/entertainment circles in the past few years.
Ryan Crowder's insight:

Some initial thoughts about BtB transmedia storytelling. Any pr/social campaign needs to be able to have messaging and thought leadership bleed across news releases to company social properties and thought leader speaking and social properties. This article breaks it out a bit more but has no examples.

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What Works for Social Sharing: B2B vs. B2C

What Works for Social Sharing: B2B vs. B2C | PR and Social Media Best Practices | Scoop.it

A bunch of super useful stats about when and how to post to different social networks and how these data bits differ from B2C and B2B. But one commonality. Don't use exclamation points in your posts!!!

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Communication moves faster than a press release these days

Communication moves faster than a press release these days | PR and Social Media Best Practices | Scoop.it

How to squelch internet rumours? Post a damn tweet fool!

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Some Instagram campaign inspiration

Some Instagram campaign inspiration | PR and Social Media Best Practices | Scoop.it

Instagram is pretty cool. Keep it that way if you want to join in as a company. Thats my gut feeling.

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United shows us that you can't ignore problems and expect them to go away

United shows us that you can't ignore problems and expect them to go away | PR and Social Media Best Practices | Scoop.it

10 yr old girl goes missing, people start posting their own negative United experiences on social media. Then the company fails to respond. People continue to post. Blerg.

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PR pitches and the art of fake familiarity

PR pitches and the art of fake familiarity | PR and Social Media Best Practices | Scoop.it

Pulling from a journalist's Twitter feed doesn't necessarily mean that you are making your pitch personal people. Its important to build that relationship with a contact beyond just the email pitch. Do you get what I am saying? Do you!?

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▶ Disclosure - F For You ft. Mary J. Blige - YouTube

Disclosure have been nominated for 4 BRIT Awards. You can vote for them in the 'Best British Breakthrough Act' category here:http://po.st/DISCBRITS Buy the '...
Ryan Crowder's insight:

Disclosure - F for You ft. Mary J. Blige... I'll playyyyy

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Spaghetti-Os remembers Pearl Harbor in the most crass and tasteless way imaginable

Spaghetti-Os remembers Pearl Harbor in the most crass and tasteless way imaginable | PR and Social Media Best Practices | Scoop.it
Spaghetti-Os commemorated Pearl Harbor in a special way, prompting a special twitterstorm of parodies -- click through for a selection:



And here I thought the evening was winding down, but then...
Ryan Crowder's insight:

I know htis is all over the place already but this is just an example of completely dumb and ridiculous social media marketing at its finest.

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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
Ryan Crowder's insight:

Keep in mind that a social strategy requires a spend these days. No longer can content work on its own.

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46 Experts Share Their Top Social Media Management Tools | Blogging Wizard

46 Experts Share Their Top Social Media Management Tools | Blogging Wizard | PR and Social Media Best Practices | Scoop.it
A list of social media management tools is all well and good but which tools are the experts using? Find out here.
Ryan Crowder's insight:

There are tons of social media tools listed here from actual people. So much to try out. :)

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You didn’t make the Harlem Shake go viral—corporations did

You didn’t make the Harlem Shake go viral—corporations did | PR and Social Media Best Practices | Scoop.it
http://www.youtube.com/watch?feature=player_embedded&v=8nSiyP4IMO8 Google’s trend charts of the phrase “Harlem Shake” are seismic. Almost no one looked for the words until Feb.
Ryan Crowder's insight:

Intriguing study in how a meme originated and the role marketers played in it's propagation. Like the analysis of where the money flows as well.

more...
Janine Lloyd's curator insight, April 3, 2013 1:29 AM

This article is really insightful the author traces the origins of the viral Harlem Shake phenomenon and concludes "it had nothing to do with community and everything to do with commerce."

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Moments of interaction

Moments of interaction | PR and Social Media Best Practices | Scoop.it
Brands today don't have fixed personalities with fully formed ideas of themselves, forcing us to change our focus from master plan to individual moments
Ryan Crowder's insight:

Nice explanation of the changing relationship and thus responsibilities between brands and people.

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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Social Media ROI: 14 Formulas to Measure Social Media Benefits | PR and Social Media Best Practices | Scoop.it
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
Ryan Crowder's insight:

So here are some helpful ways to think about social measurement. Required readin folks.

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Rescooped by Ryan Crowder from Transmedia: Storytelling for the Digital Age
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Really great video tutorials on basic YouTube strategy

Really great video tutorials on basic YouTube strategy | PR and Social Media Best Practices | Scoop.it

This should be uber useful for anyone starting out on YouTube 


Via The Digital Rocking Chair
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BIC is another company who pretends like social media is nothing

BIC is another company who pretends like social media is nothing | PR and Social Media Best Practices | Scoop.it

First don't make dumb products. Then seriously, acknowledge whats going on. Holy hell how do these people have jobs?

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Increasing reach of a webinar

Increasing reach of a webinar | PR and Social Media Best Practices | Scoop.it

Useful tips for increasing engagement with a live online event. Definitely helpful. 

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FB contest fraud

FB contest fraud | PR and Social Media Best Practices | Scoop.it

A Facebook contest fora nice suit gets examined for possible fraud

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I have an idea! Let's pretend social media is just like traditional pr! @Progressive's crummy job

I have an idea! Let's pretend social media is just like traditional pr! @Progressive's crummy job | PR and Social Media Best Practices | Scoop.it

Hey guys, I have an idea! Rather than acknowledge that social media requires a human voice let's respond to all criticism with one standard response. We will make sure to have no soul and I swear that won't be weird or impact people's view of our company. No one will notice. We have all the control and no one can take it away. Great!

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