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#Ethics in an Age of Social Media & Public Conversations | Deirdre Breakenridge

#Ethics in an Age of Social Media & Public Conversations | Deirdre Breakenridge | PR and Non-profits | Scoop.it

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent.The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged....


Via Jeff Domansky
Lindy Noel's insight:

Ethics are so important. But how do we manage them with social media. This is very helpful!

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Ashleigh Dawley's curator insight, September 30, 2013 4:22 PM

Really loves how this article addresses the idea of ethics in our media driven society. Not only has this become an issue  in more recept years because literally EVERYTHING can end up online, but also how we can address. Because conversations have become more and more public, the idea  of how that has changed how we view ethics needs to be revisited.

Shelby Stephens's curator insight, October 1, 2013 6:47 PM

An article that connects two of our future course concepts about ethics and social media.

Bryce Wettstein's curator insight, October 28, 2013 2:16 AM

This article involved a interview with Dr. Shannon Bowen, an Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina. She talks about how it is becoming increasingly more important in this age of social media to be conscious about how ethical we as a society need to be regarding posts on social media. It mentions that we need to consider three angles: "responsibility to moral principle, maintaining the dignity and respect of all publics, and proceeding with good intentions."

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Social Media: A Highly Effective Tool for Non-Profits by Nancy Arter

Social Media: A Highly Effective Tool for Non-Profits  by Nancy Arter | PR and Non-profits | Scoop.it
This article talks to those who operate a non-profit organization (or work with them). The topic is about Social Media and how to use it effectively to create a community to increase donations.
Lindy Noel's insight:

This article focuses on the new YouTube channel designed specifically for the nonprofit sector. It is a free channel that nonprofits can use to help get their message out there. Users are embracing the channel as a way to distribute PSAs. The author , Nancy Arter, emphasizes the importance that social media marketing can have on establishing or re-establishing a brand through the use of video. Arter said, "Using Social Marketing as yet another tool in their direct marketing toolbox can not only reach those who may not be as likely to respond to traditional DM methods, but it can also illustrate -- via video -- the important work in which the nonprofit organization is engaged," (Social Media). 

 

This shows the importance social media is having on the PR industry, especially the nonprofit sector. Due to most of the platforms being free, a nonprofit organization can finally get its message out and stay within budget. This free form of communication can really help a nonprofit grow.

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Crowdfunding for non-profits

Crowdfunding for non-profits | PR and Non-profits | Scoop.it
Non-profits are the original crowdfunders. The first time someone went door-to-door asking for contributions, or collected donations on a street corner, they were essentially crowdfunding, by colle...
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Crowdfunding is becoming a huge way for people to get donations for an organization that otherwise could have been overlooked. This article talks about non-profits being the original crowdfunders and how they can embrace this trend. It gives tips on how to set it up and what to do after it is funded.

 

I love this article! This is a great tool for nonprofits. Crowdfunding is on an upward trend and it shows that people want to help, but they just didn't know how. Crowdfunding helps smaller nonprofits get their name out there to  those who aren't local. These tips are very helpful and I highly recommend testing them out on a fundsourcing platform.

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7 ways nonprofits can benefit from Facebook hashtags

7 ways nonprofits can benefit from Facebook hashtags | PR and Non-profits | Scoop.it
Facebook has adopted the use of hashtags. Find out how your organization can leverage the power of hashtags to reach a broader audience.
Lindy Noel's insight:

With social media users already familiar with hashtags from Twitter and Instagram, now they are able to connect with them on Facebook. Facebook implemented hashtags allowing users to connect their conversations by topics. This article explains how to use these effectively as a PR tool for nonprofit organizations.

 

By creating a hashtag for your organization, you encourage users to include you in coversations and share it with their friends. The role of the hashtag does more than just connect with other topics, it creates awareness and a community.

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10 Strategies for Non-Profits on Pinterest

10 Strategies for Non-Profits on Pinterest | PR and Non-profits | Scoop.it
Non-profits are utilizing Pinterest as an extension of their organizations, using photography, infographics and other visuals to show supporters more about their missions. (Does your nonprofit use @Pinterest?
Lindy Noel's insight:

Pinterest can be used as more than just pinning DIY arts and crafts and this article shows that. Non-profit organizations can use Pinterest as a way to self promote and gain publicity through photos. The list includes things such as pinning photos of staff, volunteers, and donors doing their part to support the organization as well as using the social media platform as a way to get personal with their followers. By pinning books they think their audience might enjoy or news articles related to their cause, they can create an emotional and personal connection to their audience.

While some organizations have already jumped on the Pinterest bandwagon, it seems that it has yet to be put to its full potential. This list will help organizations learn how to use it effectively and with purpose. Non-profits needs to take advantage of the abundant number of people on Pinterest to build loyalty and recognition for their organization.

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The #1 Thing Non-profits WASTE Their Money On | Kerstner Foundation

The #1 Thing Non-profits WASTE Their Money On | Kerstner Foundation | PR and Non-profits | Scoop.it
Help non-profits stop throwing money down the toilet! Did you know that when non-profits were asked: As a charitable organization, what’s your single largest expense? Over 90% answered a combination of “marketing, advertising and PR”.
Lindy Noel's insight:

The article states that 90% of non-profits say that marketing, pr, and adverstising is their biggest expense in the first year. In the first year, the biggest role of the organization is to become well-known within their community so promotion is going to be a big expense. I just wonder if they are using PR as effectively as they should be.

 

This is an interesting thought because the main expense for PR is the salary of the person doing the work. Other than that, most of the actions should be free. Press releases are published by newspapers at no cost, social media tools help with the publicity and promotion of the organization. Social media is free. When used correctly, it is just as effective as paid advertising.

 

 

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5 nonprofits using Instagram video

5 nonprofits using Instagram video | PR and Non-profits | Scoop.it
Since Instagram launched its new video service last week, users have shared 5 million videos on the network .

Lots of nonprofits are rocking Instagram , and several of them have started experimenting with video.
Lindy Noel's insight:

These nonprofits are using the new Instagram video to relay their message to their community. Different from YouTube this social media platform allows the organization to connect through hashtags just as with Instagram.

 

Social media has become such a great form of public relations for non-profits. With a small budget these free apps give them the opportunity to reach millions of people with their message. As this platform gains popularity, we will see many more nonprofits jump on the opportunity to utilize it to their advantage.

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Smart Nonprofits Plan Ahead For #GivingTuesday

Smart Nonprofits Plan Ahead For #GivingTuesday | PR and Non-profits | Scoop.it
To participate, follow the hashtag or use our live discussion page! Did you forget something on the day after Thanksgiving 2012? No, it wasn't the early bird deal at the mall for that Christmas gif...
Lindy Noel's insight:

This is such a great idea! I can't wait to see how it goes.

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Google for nonprofits

Google for nonprofits | PR and Non-profits | Scoop.it
OK, so what do culture and arts people think about Google for non-profits? http://t.co/V4Sjmmd5s6
Lindy Noel's insight:

This isn't really an article, but I wanted to share it. Google for Nonprofits seems like a great idea, and I look forward to seeing where it goes. If you work through the website and do some research, you will find that Google for Nonprofits is designed to help find volunteers, donors, and improve management.

 

It also provides tips to help nonprofits navigate different Google tools such as tracking website progress and sharing video and documents. The different tools this platform provides will be very beneficial to nonprofits due to the free access and up-to-date technology.  This could be a huge tool for nonprofits to grow.

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Music is power: How non-profits are working with musicians

Music is power: How non-profits are working with musicians | PR and Non-profits | Scoop.it
How non-profit organizations are working with indie musicians to promote their causes while also introducing their supporters to emerging talent.
Lindy Noel's insight:

Non-profits looking for a way to gain awareness should team up with musicians. Support from a musician brings the organization to the attention of their audience. When fans find out about their favorite band or singer supporting something, they tend to show their support as well. This article gives several examples of how this has worked over the years.

 

I find this to be a brilliant idea. The article states that "music is power" and I think that is absolutely right. Musicians have a voice that people listen to. Not only is this a great form of promotion, but with their support an organization can grow dramatically.

 

This is a great PR tactic that has proven results. When Hurricane Sandy hit, the amount of support from musicians was ridiculous. Their voice helped raise awareness and donations to help the victims.

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How Should Nonprofits Target Men with Cause Marketing? - Nonprofit Hub

How Should Nonprofits Target Men with Cause Marketing? - Nonprofit Hub | PR and Non-profits | Scoop.it
We’re not into stereotyping, but overall, we’d say women are more responsive to cause marketing than men. (Tips for #nonprofits to target men for donations. Helpful?
Lindy Noel's insight:

Men. The untapped demographic by non-profit organizations. They seem to be very difficult to reach in an effective manner. This article identifies ways that men have been targeted in the past and what has worked. The article is just a piece of a bigger story which concludes that the best way to get a man to do something is to ask.

 

While this seems like an easy task, I have to ask the important questions. "What is the best way to ask?" "What tools do you need?" "What type of message do they prefer?" These all need to be answered in order to effectively ask a man to do something. This is all about knowing your demographic and what they prefer. If you use the wrong message or channel, you can miss out on the demographic.

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Public Relations Is More Important Than Product

Public Relations Is More Important Than Product | PR and Non-profits | Scoop.it
A bad product with good public relations won't fly. There's nowhere to hide on the Internet. But A good product with bad public relations is just as bad. If you don't have a public, you don't need a product.
Lindy Noel's insight:

Basically, it doesn't matter how good your product/organization is if your PR is bad. Your relationship with the public effects sales/support whether you want it to or not. If you can't effectively communicate about your product or organization, you are wasting your time.

 

For a non-profit organization, the importance of  your cause can only go so far. To gain and maintain support, good and effective PR can go a long way. A non-profit without PR is pretty much without a voice.

 

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Erika Kettlewell's curator insight, September 12, 2014 7:16 PM

This article is talking about how without public relations a product does not have as good of a chance at success as a product without it. This is very true because, like the article says, we buy with our emotions and let them drive us towards decisions. Same goes if someone has a great product and hires a bad PR firm to handle their product.

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How Public Relations Can Help SEO | Social Media Today

How Public Relations Can Help SEO | Social Media Today | PR and Non-profits | Scoop.it
How Public Relations Can Help SEO http://t.co/gQNWg6iKbH via @socialmedia2day by @ADiSilvestro #seo #pr #publicrelations
Lindy Noel's insight:

Public relations can help a nonprofit create SEO, but it must be used effectively. PR can create traffic and visibility to an organizations website and news coverage by using effective tags and words. Keywords generate a easy search for users. PR also assists with making connections to other organziations, businesses, or individuals. Again, using the rights tools will help expand your connections and SEO.

 

Nonprofits taking advantage of PR tactics and strategies can see an increase in their SEO and much more. It's all about how you use it and what you want to achieve. The more PR strategies you are familiar with the more effective you can be.

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Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | PR and Non-profits | Scoop.it

Donations to nonprofits of all size grew by 14 percent last year, according to two new Chronicle studies http://t.co/SKccsuogV2

Lindy Noel's insight:

Nonprofit organization are taking advantage of the advancement in technology regarding online donations. With websites such as Kickstarter, the online donation concept has grown tremendously. Organization are seeing an increase in donations because the ease and increase of communication about their mission and goals.

 

Online donations are not only easier for donors, but it is also a faster way of promoting an organization. One donation can create an online presence that can reach thousands.

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