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Your Essential Proofreading Checklist: 10 Things You Can't Forget

Your Essential Proofreading Checklist: 10 Things You Can't Forget | PR and MKTing | Scoop.it
I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey.
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The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy

The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy | PR and MKTing | Scoop.it
Marketers are relying less on social ROI.

Via Ryan Crowder
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Ryan Crowder's curator insight, February 6, 4:02 PM

Interesting points about social media measurement developments. 

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What Twitter's Expanded Images Mean For Clicks, Retweets, And Favorites

What Twitter's Expanded Images Mean For Clicks, Retweets, And Favorites | PR and MKTing | Scoop.it
The changes to how Twitter displays images can make your tweets stand out. Here's how to boost your engagement one image at a time.
I recently covered some big changes that Twitter has made, and here is another one.
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3 Ways Leaders Can Help Employees Provide Legendary Service—A Personal Story and Thank You

3 Ways Leaders Can Help Employees Provide Legendary Service—A Personal Story and Thank You | PR and MKTing | Scoop.it
I recently had a potentially bad experience that turned into a great customer service story and restored my faith in humankind!
A couple of months ago I was flying from Savannah, Georgia to Chicago on a business trip.
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Twitter Grabs A Chief Googler To Be Its Retail Boss

Twitter Grabs A Chief Googler To Be Its Retail Boss | PR and MKTing | Scoop.it
Twitter is reported by Bloomberg to have hired a new head of retail operations in the figure of J.J. Hirschle.
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The Disconnect Between Content Marketing and Content Selling

The Disconnect Between Content Marketing and Content Selling | PR and MKTing | Scoop.it

Content builds awareness and accelerates customers though the sales funnel. But Content Marketing and Content Selling differ in approach....

 

In a recent piece on the Marketo blog, Jeff Ogden, Creator and Host of Marketing Made Simple TV, collaborated with marketing guru Jay Baer to write “Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content.” The blog offers a number of tips on making content attractive to buyers, but also addresses the concept that content must be precisely targeted to win sales.

 

Ogden notes that you first must understand your prospect. Then writes, “Now that you really understand what buyers need, you can focus on mapping your content to really resonate with those needs. A sales lead is a prospect who meets specific, predetermined criteria for becoming a customer. They desire specific information about their circumstances…” This is an important part of content selling, and marked extension of Content Marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2013 2:30 AM

An important distinction between content marketing and content selling.

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A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog | PR and MKTing | Scoop.it

Pam Dyer shares a must-read look at the value of content marketing.Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Unless they are actively shopping for something, a lot of that information passes them by. But when something triggers their buying impulse, those stored impressions become critical — they are top of mind as consumers look to making purchases. In the traditional sales funnel, consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: As McKinsey points out, today’s consumer decision-making process is circular....


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Is it Content Marketing or Clever Advertising?

Is it Content Marketing or Clever Advertising? | PR and MKTing | Scoop.it

Recommended reading for content markers... A few weeks back, I sat through a “content marketing” presentation, where the presenter showed a number of case studies and talked about how the brands were leveraging the power of content marketing to grow their businesses.Unfortunately, none of the examples were actually content marketing.CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media.What content marketing really is...


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Jeff Domansky's curator insight, August 10, 2013 3:32 PM

Recommended reading for content marketers... 

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Twitter Ads Have Come a Long Way, Baby - ClickZ | #TheMarketingAutomationAlert

Twitter Ads Have Come a Long Way, Baby - ClickZ | #TheMarketingAutomationAlert | PR and MKTing | Scoop.it
Twitter\'s advancements in the ad platform combined with a still growing number of active users means that there\'s opportunity for any size advertiser for direct response or social media growth.

 

Digest...

 

The self-service platform is clean, easy to use, and fast (amazing how important that aspect is). More importantly, the targeting features have been expanded and now provide a robust set of options for advertisers. Twitter Ads is unique in the social media ad space, as there are multiple actions, or engagements, to target and track. There are clicks (on links and hashtags), retweets, replies, and follows.

 

When you set a bid, you are bidding on all of these engagements - thus, the cost-per-engagement (CPE) metric. Important note: the effective CPE (eCPE) metric reported on your Twitter Ads campaigns is not your actual cost-per-engagement. Twitter looks at clicks, replies, and follows that occur after someone retweets the Promoted Tweet. While you didn't pay for those engagements directly, they still occurred as a result of your ad. Just be aware and understand what that stat means!

 

The latest news from Twitter Ads is the inclusion of Cards. In particular is the Lead Generation Card where you can capture lead information directly in Twitter! For now this is only available to managed Twitter clients, but will soon roll out to self-serve advertisers, too.


Via iNeoMarketing
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iNeoMarketing's curator insight, August 6, 2013 7:08 AM

It really is easy, and of course, easy to test. The Lead Generation Card is a great innovation from Twitter, so we encourage you to test Twitter Ads now, ahead of the LeadGen Card rollout.


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Twitter taking businesses to new heights

Twitter taking businesses to new heights | PR and MKTing | Scoop.it

It's a trend but not many businesses will be able to deliver real-time "social service." Case study: Virgin America is using its Twitter presence to handle everything from seat changes to cocktail requests—even at 35,000 feet.Steve Jenkins was waiting for takeoff when he noticed it—his boarding pass for Virgin America Flight 753, bound for San Francisco, was missing his frequent flier number. He could have flagged a flight attendant. He could have called customer service. Instead, Jenkins, the CEO of a Seattle-based gaming company, decided to pick up his phone and tweet.Four minutes later, Virgin America responded:Jenkins messaged @VirginAmerica with his ticket details. He was all set before the plane left the tarmac."It would have taken me longer to call, go through the whole phone tree, find someone, and authenticate myself," he said. "And if I hadn't done it when I thought about it, I might have forgotten about it."...


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Jeff Domansky's curator insight, August 7, 2013 2:31 PM

It's a trend but not many businesses will be able to deliver real-time "social service like Virgin Airlines or other large companies." That's not going to stop the rise in consumer expectations for immediate solutions via twitter and other social media though. Watch for this trend to become a big issue for businesses of every size.

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How Funny Tweets Win You New Customers

For companies that haven't found a humorous voice on social media, the joke's on them. For those that have, here's how they leverage laughs....Done well, tweeting can even land you a dream job. Here at Fast Company, our executive editor Noah Robischon even has a framed edict on his office wall: “Stop tweeting boring shit.” But stifling yawn-worthy tweets is one thing, composing a one-line comedic gem for the masses is quite another.We’ve come to expect it from stand-up comedians such as Megan Amram, the spambot @horse_ebooks that posts bits of context-free hilarity randomly pulled from online texts, and formerly unknown Justin Halpern, who rose to fame tweeting the caustic observations of his father from @shitmydadsays. But brands bringing the funny on Twitter? Not so much. To wit: @ChipotleTweets took to fake hacking its feed to produce a stream of nonsense notes meant to evoke a chaotic mirth similar to that of @horse_ebooks. Though the tactic earned the burrito chain several thousand new followers, Chipotle quickly resumed its regular (not particularly humorous) promotional voice....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 5, 2013 1:48 PM

The joke's on brands that fail to use humor effectively. While it can be effective, humor is a dangerous game in marketing. An even bigger issue for brands is using fake hacking as a social media and content marketing strategy. Definitely, doomed to fail.

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Let's Get Personal: Why We Need to Market to Individuals, Not Audiences

Let's Get Personal: Why We Need to Market to Individuals, Not Audiences | PR and MKTing | Scoop.it
“Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber's past viewing.” That's what I read a few short weeks ago in the New York Times.
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Social Media and Storytelling 4: The Growth of Visual Storytelling

Social Media and Storytelling 4: The Growth of Visual Storytelling | PR and MKTing | Scoop.it

Visual storytelling using photos and video has proven to be the most successful approach to social media marketing.The images that resonate with an audience and that get shared are images that have an emotive element, images that tell a story.The image the Obama campaign posted after the President was declared the winner is an excellent example of visual storytelling. It is the most retweeted tweet of all time, receiving over 640,000 retweets. All it took was three words, “Four more years,” and a candid photo. It was a hit is because it was the conclusion of a meta narrative: the whole world was following this story, familiar with it’s plot and characters and this photo was the third act....


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Jeff Domansky's curator insight, July 26, 2013 5:46 PM

Why visuals work so well in storytelling...

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7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper

7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper | PR and MKTing | Scoop.it

As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.


Here’s the problem:Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.


The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business....


Via Jeff Domansky
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Denise Gabbard's curator insight, April 10, 1:21 PM

It is so important to get people to stick around once they land on your page-- lots of good advice in this post. 

Denise Gabbard's curator insight, April 10, 1:22 PM
Lots of insight and getting people to stick around for a while.
aanve's curator insight, April 10, 10:58 PM

www.aanve.com

 

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2 Simple Metrics To Measure New Audiences

2 Simple Metrics To Measure New Audiences | PR and MKTing | Scoop.it

...Measuring awareness is relatively straightforward. If you’re a coffee shop, for example, the number of people who walk by the front door, stop, look inside, maybe even poke their head in, is your level of awareness.

 

Measuring trust is significantly harder because it’s subjective and qualitative. Trust is less of a “what happened” question and more of a “why” question, and you can never measure “why” questions with web analytics (which only measures “what happened” questions).

 

With that in mind, let’s look at two simple ways using web metrics that you can start to see the impact of your public relations program on growing new audiences. The screenshots below are taken from the most popular web analytics program, Google Analytics, but other programs provide (or should provide) substantially similar metrics....


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Jeff Domansky's curator insight, December 12, 2013 2:25 AM

Christopher Penn looks at measuring what matters... simply.

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Is Marketing In the Middle of Content Chaos? [Infographic] | Kapost Content Marketeer | #TheMarketingAutomationAlert

Is Marketing In the Middle of Content Chaos? [Infographic] | Kapost Content Marketeer | #TheMarketingAutomationAlert | PR and MKTing | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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iNeoMarketing's curator insight, November 25, 2013 5:52 PM

Chaos in development, chaos in management.

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How to avoid a #PR disaster via @FT .com

How to avoid a #PR disaster via @FT .com | PR and MKTing | Scoop.it

The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster?


Via Josepf J Haslam
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Moms & Their Smartphones: Is mCommerce Becoming A Reality?

Moms & Their Smartphones: Is mCommerce Becoming A Reality? | PR and MKTing | Scoop.it
According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S.
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Are we in a marketing revolution ... Or something even more surprising? - Schaefer Marketing Solutions

Are we in a marketing revolution ... Or something even more surprising? - Schaefer Marketing Solutions | PR and MKTing | Scoop.it

Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.

 

The qualities that have always been at the heart of business — a trusted human presence, responsiveness, honesty, and social communion — are at the heart of the social media strategy. We lost sight of these qualities for 100 years — the advent of mass media. We are not so much experiencing a revolution as a return to the way people have always wanted to do business with us.It is not really a revolution. We were just lost for awhile....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 24, 2013 2:40 AM

Mark Schaeffer explores the true heart of business

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business | PR and MKTing | Scoop.it
In one second on the internet, there are more than 6,000 tweets.
Take a breath.
There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.
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Blogs: A Necessary and Powerful Element of Your Digital Marketing Strategy

Blogs: A Necessary and Powerful Element of Your Digital Marketing Strategy | PR and MKTing | Scoop.it

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. In 2013, B2B marketers will spend, on average, 33 percent of their budgets on content marketing (a 7 percent increase over last year) and 91 percent of respondents use content marketing of some type, according to the 2013 B2B Content Marketing Report. Another 54 percent plan to increase content marketing spending this year. Content is equally important among B2C marketers, 86 percent of whom are using content marketing while allocating 28 percent of their budgets to it, according to the Content Marketing Institute. In short, if your company isn’t emphasizing content, your competitors are. And a blog is a good foundation for any content marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 12, 2013 4:49 PM

if you or your company aren't blogging, your competitors may be gaining a competitive advantage by their own blogging and content marketing strategies.

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How Does Facebook Decide What Shows Up In Your Feed? Facebook Explains

How Does Facebook Decide What Shows Up In Your Feed? Facebook Explains | PR and MKTing | Scoop.it
The social network's new blog series will highlight updates to News Feed and its algorithm. Facebook took the shroud off its algorithm for ranking shared items today, debuting a new series of blog posts called News Feed FYI.
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Marketers as Social Evangelists - Biznology | #TheMarketingAutomationAlert

Marketers as Social Evangelists - Biznology | #TheMarketingAutomationAlert | PR and MKTing | Scoop.it

Condensed...

 

Whether it is fear of change or legitimate concerns about shifting the status quo, most of the innovation in social is taking place in marketing and communications, rather than on a broader organizational basis.  This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for.

 

So what should marketers do to drive broader based social business change in their organizations?

Be inclusive.  Consider how the programs you are running impact other functions and read them in.Look beyond initial implementation.  What business processes may be impacted by the programs or innovations you are implementing?  Plan for the long term.Go beyond your own set of metrics.  Explore data from other parts of the organization that may demonstrate the success of your programs.Gather internal feedback.  Don’t just consider customer reactions.  Understand employee reactions before and after you implement.  Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of.Use the outside inside. Think about how external programs relate to internal programs or might translate to something that could be implemented internally.  Work cross functionally to explore this premise and make it happen.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, August 5, 2013 8:16 AM

This is hard: it requires time, effort and the ability to incorporate evangelism into your everyday strategy. For the SME, I have doubts. For the monolithic, it's a requirement.


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Social Media Fail | Social Media Today

Social Media Fail | Social Media Today | PR and MKTing | Scoop.it

Evansville Airport's PR/social media fail is no joke. Many lessons...Trying to be funny is so much harder than trying to be clever. Remember: you are not a comedy professional. You are a social media professional.An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy. Here it is, in all its glory:We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Insert your women drive jokes below – haha!I have eight issues with this...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 5, 2013 1:31 PM

Evansville Airport's PR/social media fail is no joke. Many lessons on how humor in social media is a dangerous commodity...

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Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert

Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert | PR and MKTing | Scoop.it
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.

 

Excerpt...

 

Flexibility, cost-effectiveness, learning, and transparency are the four key aspects of agile marketing that must be integrated into an organization before it can produce benefits:

Flexibility is a must, because a rigid culture cannot embrace agile marketing. But flexibility also means severing the ties to pet projects and favorite ideas: When you get a thumbs-down from customers, you need to drop that idea and move on.Cost-effectiveness comes in many forms, not the least of which is the ability to rapidly prototype a concept and test it before committing lots of resources.A learning environment is essential. "Agile product marketing requires a whole-company commitment," said Darnell. "You need to build an organization that values learning—failures as well as successes."Transparency both supports and is supported by a learning organization. The knowledge gained through agile marketing must be shared openly with the entire company; no hiding behind bad news; no hoarding of good news.
Via iNeoMarketing
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iNeoMarketing's curator insight, July 30, 2013 6:21 AM

Agile from a product marketing POV. But are these not general characteristics required from anyone in sales and marketing?


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