PR and Marketing Strategies and Tips
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Expert Advice: 10 Tips to Craft a Strong Business Plan

Expert Advice: 10 Tips to Craft a Strong Business Plan | PR and Marketing Strategies and Tips | Scoop.it
A business plan writing expert weighs in what to include and what not to include to create a winning business plan.
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Do Celebrity Placements Still Work?

Do Celebrity Placements Still Work? | PR and Marketing Strategies and Tips | Scoop.it

Actress Jessica Alba wearing a Tanya Taylor outfit and Sarah Flint 

Poised Publicity's insight:

"Product has to be on the right celebrity in order to be effective, and for every brand that is someone different. We are very thoughtful about who we dress and what we dress them in." Read  more: 

http://fashionista.com/2014/05/celebrity-placements#awesm=~oEVAJZK3ymB2BP

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US Airways, major brands make big mistakes on Twitter

US Airways, major brands make big mistakes on Twitter | PR and Marketing Strategies and Tips | Scoop.it
The airline is just the latest company to apologize for a big Twitter mistake. USA TODAY Network highlights some corporate tweets that were major failures.
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What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic) | PR and Marketing Strategies and Tips | Scoop.it
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your...
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Congressman threatens to throw reporter off balcony

Congressman threatens to throw reporter off balcony | PR and Marketing Strategies and Tips | Scoop.it
In the rush for interviews after the State of the Union address, the New York lawmaker made it abundantly clear to the reporter that he didn’t want to talk about a campaign finance investigation. ( UPDATE )
Poised Publicity's insight:

It always ends in an apology. #crisismanagement

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Poised Publicity's curator insight, February 3, 2014 2:19 PM

It always ends in an apology...#crisiscommunications

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Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage

Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | PR and Marketing Strategies and Tips | Scoop.it
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with.
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The 6 PR Tips Every Startup Should Employ

The 6 PR Tips Every Startup Should Employ | PR and Marketing Strategies and Tips | Scoop.it
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
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Ogilvy: ‘We deeply regret’ ad about shooting of 14-year-old

Ogilvy: ‘We deeply regret’ ad about shooting of 14-year-old | PR and Marketing Strategies and Tips | Scoop.it
The agency’s India office created the ad for a mattress company. It depicts Pakistani activist Malala Yousafzai getting shot, then ‘bouncing back.’
Poised Publicity's insight:

#Whatnottodo... This advertisement is very disappointing especially having come from Ogilvy, one of the most prestigious advertising, marketing and public relations agencies.

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | PR and Marketing Strategies and Tips | Scoop.it
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
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How #banbossy movement could impact communications

How #banbossy movement could impact communications | PR and Marketing Strategies and Tips | Scoop.it
You may not even be aware of it: Saying certain things in the workplace in which some people may take offense, We’re all guilty of it every now and again, particularly when it comes to invoking the term "bossy." But now Sheryl Sandberg’s LeanIn.Org is joining forces with former Secretary of State Condoleezza Rice and Girls Scouts of America to launch a public service campaign called “Ban Bossy.”
Poised Publicity's insight:

"The public service campaign could also inspire PR pros and other communicators to look into how they might change the culture in their own workplaces." 

 

Could this be the beginning of a cultural change that inspires women, not just girls, to take charge? 

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Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]

Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool] | PR and Marketing Strategies and Tips | Scoop.it

Ever get writer's block? Here's a free tool that'll help you kick it to the curb.

 

The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog

 

.If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2014 12:02 PM

I'm there! Potential cure for the common writers block. Fun tool, but repetitive after several uses.

James Cracknell's curator insight, January 17, 2014 6:48 AM

Natty little tool to overcome blog-block. Give it a go

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How to Design a Marketing Strategy

How to Design a Marketing Strategy | PR and Marketing Strategies and Tips | Scoop.it
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective...
Poised Publicity's insight:

"A brief marketing strategy forces you to focus on the people targeted by your marketing." Knowing who you are targeting helps to develop a focused message, and also helps with positioning. Your strategy is your brand's guide to success.

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