Public Relations and Celebrities
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Public Relations and Celebrities
The ups & downs of celebrities and public relations.
Curated by Jasmeet Ghoman
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Gisele Audited By IRS, Blames Forbes: 'I Earn Plenty, But Not As Much As They Say'

Gisele Audited By IRS, Blames Forbes: 'I Earn Plenty, But Not As Much As They Say' | Public Relations and Celebrities | Scoop.it
It's tough out there...for the world's highest-paid supermodel. Gisele Bündchen, who has led the pack on our annual list (for seven years running), is the latest victim to be stung by the IRS. And according to the Brazilian celebrity, she has FORBES to thank.
Jasmeet Ghoman's insight:

         Here we go again! The IRS audited yet another celebrity and it has been brought to the public. The world's top highest paid actress, Gisele Bundchen was audited by the IRS. But that isn't the most shocking part of it all. She blamed Forbes for it.

         Gisele said, "It's sad because the people who write these thing don't have my bank account details, I do OK, I earn plenty, but not as much as they say. I've already been audited by the IRS because of this list and, truthfully, whether I'm on this list or not doesn't interest me." Gisele made this statement to an online Brazilian publication.

         Blaming Forbes doesn't help your image at all especially since they have much to back them up on. From all of the contracts that Bundchen has with top companies like Chanel, H&M, Pantene, and Louis Vuitton it isn't hard to understand she is making a lot. Readers were reminded that the Forbes list with earnings is estimated from editorial shoots, independent licensing ventures, contracts from companies, and spokesperson projects.

         This article was Forbes way of defending their list and giving Gisele their statement. Let's hope this doesn't turn into a catfight! Forbes revealed her new project, to open Gisele Bundchen intimate stores becoming Victoria's secret rival. This previous VS angel is working with a lingerie maker that will help launch her new stores. Not only is this going to be a moneymaker for this supermodel but her contracts with Pantene and Grendene are continuing to be successful.

         Gisele also made a statement letting it be known that money isn't her priority. In fact she said, "There should be a magazine to quantify knowledge, understanding, and love for people: that is power." Forbes didn't hesitate to remind her they have a list of the most powerful people too and she is number 95 on that one.

         This little feud between Gisele and Forbes was entertaining. I related this back to Benoit's image restoration process. After the IRS audited Gisele, I believe she should have done nothing. The news wasn't big and if she let it go, would have vanished within days. But instead she used one of Benoit's strategies and shifted blame by blaming Forbes. Shifting blame is saying someone else did it and Gisele mentioned that the only reason she was audited was because of the Forbes list. She also used defeasibility by saying Forbes lacked information of her bank account statements and the list wasn't accurate. I feel that this backfired when Forbes came back out with their article and defended their list. Should have left this one on the catwalk, Gisele! 

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Celebrities Behaving Well

Celebrities Behaving Well | Public Relations and Celebrities | Scoop.it
The days of our unqualifiedly celebrating the rowdy, libidinous, self-destructive artist may be drawing to a close.
Jasmeet Ghoman's insight:

         Something must be in the water. Celebrities are actually behaving well?! That seems to be the norm. We could blame the Internet and social media. The Internet can shame these public figures for their bad behavior. There have been many celebrities to quit Twitter many times and clean up their act. For example, Alec Baldwin has deleted his Twitter multiple times and even issued a goodbye to public life.

         What is the cause behind this? I have to say the trolls! Public figures attract public attention with their social media platforms, especially Twitter. Many are accused of trolling anytime they tweet something controversial. Some don't voice their opinion online because of the negative feedback they might receive.

         Social media is now a courthouse and who is the judge? The public. We have the power to say what is right and if the public doesn't like it as a whole, we will target and troll. Many celebrities have noticed this and since then they have cleaned up their act. For example, Lindsey Lohan now has her own talk show and with the help of Oprah is trying to change her reputation. People like Tiger Woods who were completely shamed by the public especially online now stay off it as much as possible.

         Many celebrities use social media to their advantage. Miley Cyrus uses Twitter extensively to interact with her fans, share updates with her life, and uphold her image as a singer. Cyrus used the Internet and social media to launch her new look and it worked well to her advantage.

         I believe the reason why celebrities are behaving better now is because large audiences can shame them in minutes on the Internet. Many use this to their advantage to promote their image while others hide from it.

         I compared this back to our reading over Benoit's Image Restoration Process. Whenever celebrities are put on the spot with negativity, they have to restore their image immediately. Many of Benoit's staregties can work to help restore their image and make peace with the public especially online. Many celebrities use mortification. How many times have you heard a celebrity say they are going to rehab and apologize for their actions? The number is too high. Mortification is accepting responsibility for your actions and asking for forgiveness. Another strategy often used by celebrities is provocation and accidents. Saying they were provoked or made to it is an easy way to get out of things. Many say it was accident, they didn't mean for it to happen so they shouldn't be held accountable. Either way celebrities are behaving better because of the wrath they might receive from the Internet. 

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Celebrity Substance: Matthew McConaughey

Celebrity Substance: Matthew McConaughey | Public Relations and Celebrities | Scoop.it
I am starting a new series on this blog titled, Celebrity Substance. I will be using celebrity careers from a variety of professions as examples, discussing what can be learned from their successes, failures and different evolution processes. The first career I am discussing is Matthew McConaughey. If someone asked me, [...]
Jasmeet Ghoman's insight:

     I was a little more than excited when writing this scoop! Of course that was because my topic of the day is Matthew McConaughey. My crush on McConaughey started about a few years back when I started watching his movies non-stop. I have to admit the man is good looking! I'm proud to say the article I was reading was about his success in the past two years. Matthew has been called the man of the moment many times and is being rewarded for his amazing work. From performances in the Mud and True Detective and winning his Oscar, he has been doing outstanding work. But exactly how did he accomplish all of this?

     He rebranded himself and evolved. McConaughey accomplished all of this by "being selfish", saying "no" more, and realizing you may not earn what you're worth. In an article in GQ, Matthew stated, "I got more selfish and when I say that I mean I am less concerned about what people think of me." Being selfish has always been taken as a bad thing, but is it? The better of a person you are, the more you can be there for others. I have to relate this back to my life and say I completely agree! 

     Matthew also learned how to say "no" more. He stayed away from roles in romantic and action films, which have always been his comfort zone because he wanted to evolve as an actor. McConaughey only took movies that could help him become what he wanted to seriously. And last but not least, Matthew realized that you may not earn but you're worth. This statement is true. If it wasn't actresses like Meryl Streep would be highest paid in Hollywood but sadly, this isn't case. In 2012, the highest paid actress was Kristen Stewart. In 2013, it was Angelina Jolie. You have to ask yourself a serious question, "Do you want to make money or do you want to do something meaningful?” said Frances Bridges. It is true, you have to make a choice but if you play your cards right, you might even be able to do both!

     I compared this article to when we discussed Miley Cyrus. Cyrus made the same decision in her career with rebranding herself and the person that she was perceived as. Although, Matthew McConaughey didn't go as extreme as Miley Cyrus did, they made the same choice to evolve and take action to get to where they wanted to be. And both succeeded! 

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Oprah Winfrey Regains No. 1 Slot On Forbes 2013 List Of The Most Powerful Celebrities

Oprah Winfrey Regains No. 1 Slot On Forbes 2013 List Of The Most Powerful Celebrities | Public Relations and Celebrities | Scoop.it
Winfrey leads a female-packed top 10 that includes Lady Gaga, Beyonce, Madonna, Taylor Swift and Ellen Degeneres.
Jasmeet Ghoman's insight:

Oprah did it once again! Forbes launched their annual list of the most powerful celebrities and with no surprise, Oprah came out on top. Even after her salary decrease last year, she still managed to be number one on this list. The past two years Oprah has been placed number two but what was different this year? It isn't just about how much she makes in a year but also her social networking power, press mentions, and her fame is what helps her earn this title.

Many famous names like Lady Gaga, Beyoncé, Madonna, Taylor Swift, and Ellen DeGeneres were also on this list. It is interesting to see that women have six out of the top ten positions. This list is always one to read. Many of the people that I love and look up to like Ellen, Beyoncé, Oprah, and Zooey Deschanel are on this list. Someone I didn't expect to, Tiger Woods even made this list. But what truly gets these celebrities on here? Money, fame, and power. All of the celebrities I have listed so far have all three.

What interests me is how they get there. I related reading this article and the list back to our BlackBoard readings over Miley Cyrus, which I can't get enough of! As I was reading over this Forbes article I realized that the strategies that Miley Cyrus used to get back on track are somewhat of the same that these celebrities use to stay on top. The six public relations secrets of Miley Cyrus that were listed in our reading are controversy sells, sex sells, be memorable, use social media, publicize your demographic, and don't be afraid to innovate. Many of these secrets have been used by quite a number of celebrities on this list, which just proves it to be successful. For example when it comes to Beyoncé, she is memorable, publicizes to her demographic, always innovating, and is often called Queen B. Ellen DeGeneres hosted the Oscars this year and tweeted a picture with many famous actors that received so many retweets, Twitter went down. The use of social media is so important in our time and with Ellen tweeting during the Oscars, everyone was talking about her. Even though Miley Cyrus did not make the annual list of the most powerful celebrities in 2013, if she continues with her movement there is no doubt she will make the 2014 list. 

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The Big Business Of Celebrity Rehab

The Big Business Of Celebrity Rehab | Public Relations and Celebrities | Scoop.it
The list of celebs who checked themselves into rehab in 2013—and let the public know about it—isn’t a short one, among them Josh Brolin, Zac Efron, and perhaps most famously Lindsay Lohan. Illustrating there’s no particular “type,” others included ABC News co-anchor Elizabeth Vargas, who entered treatment for alcohol addiction [...]
Jasmeet Ghoman's insight:

Anytime you turn to the media, a certain celebrity in announcing their decision on going to rehab. Zac Efron, Josh Brolin, and Lindsay Lohan are just a few names on the long list of celebrities in rehab in 2013. Many celebrities enter rehab from the ABC News co-anchor to the director of Hairspray. And all celebrities go to rehab for different reasons. The most popular include eating disorders, alcohol addiction, and drug use.

Back in the day, when celebrities decided on going to rehab, it was kept quiet. They would go into their rehab centers without anyone knowing. That has drastically changed for today. Celebrities going to rehab have become a business. It is more likely for their process of healing to be in the public eye. There are many advantages for that. For example, they receive constant exposure and help people realize that addiction is a severe issue. But the best advantage of it all is that celebrities get the chance to excuse their prior behavior that got them into rehab in the first place. Many people that you do see going to rehab receive more sympathy and understanding from the public. In some cases people forget any reckless behavior that was conducted by the celebrity in the first place. We as a public are more concerned about the process of healing for celebrities.

As a public relations student, I see that celebrities going to rehab as much more than trying to heal. It is a great way for a celebrity to publicize that they are now on the right track. Also, the public is more likely to forgive them for acting out. Most importantly, it is much better to hear tell your own story to the public than have someone else do it for you. While we were reading about the Chappaquiddick incident in class, I realized how important it is to have the support and sympathy of the public with you. When Edward Kennedy went to court for leaving the scene of an accident, he did his best to make sure the public was with him. In his televised speech, he stated that he needs the public prayers to be with him. A quote that I found useful to this was, "Researchers have found that the guilty who appear more remorseful and who have suffered are appeared more favorably than those who do not (Benoit, 191)." I believe this relates to celebrities going to rehab because they receive more sympathy from the public rather than people questioning their behavior that led them to rehab in the first place. Celebrities going to rehab has become much more than a cry for help, it has become a public relations tactic to restore a good relationship with the public again. 

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Managing Stress So a Crisis Doesn’t Consume You

Managing Stress So a Crisis Doesn’t Consume You | Public Relations and Celebrities | Scoop.it
It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.
Jasmeet Ghoman's insight:

         I am a huge fan of the NBA. I watch the games, buy the merchandise, and follow updates. So when I heard about Donald Sterling's racist comments, I was outraged. Sterling was caught making racist comments during a private phone call and it leaked. Immediately, it became popular within minutes and everyone knew about it. The damage was done.

         Donald Sterling is the owner of the LA Clippers. Making racists comments to a league that is so diverse was his worst mistake. In one of the playoff games, the Clippers team decided to not wear the Clippers logo to show their disappointment and pain from this situation. The Golden State Warriors reported to the media, that if strict action was not taken, they would be walking off the court during their next scheduled game.

         At this time, NBA commissioner Adam Silver was under a lot of pressure to make a statement and take action. This crisis humiliated the league and became a public issue. Adam Silver then took action and banned Donald Sterling from NBA for life and fined him 2.5 million dollars, which is the maximum. Donald Sterling cannot attend any NBA games, go to the Clippers office or any teams for that matter, and would be forced to sell the LA Clippers. Silver persuaded the other owners to force Sterling to sell the team.

         NBA commissioner Adam Silver was applauded for his strict action and handled this situation well. Silver took care of the situation by taking action, giving punishment, and restoring the good image of the league. He issued a statement and held many press conferences to make sure everyone heard.

         I believe that Adam Silver did an amazing job handling this crisis. If this had gone any other way, it could have blown up into something larger than could be handled. I related his way of handling this situation to Benoit's image restoration strategies.

         After Sterling's racist comments were leaked and with the public, NBA was humiliated and shamed that such comments were made by a team owner. However, Adam Silver restored the good image of the NBA by corrective action. There was a problem and he solved it. He found out the person who was responsible for making such racist comments and punished them. Also, something very important that he did was making it clear to the public that Sterling's comments are not the view of the league. He made sure to distance the league from Sterling and keep the attention on the solution to the problem.

         I am proud of Adam Silver's actions and from a public relations standpoint, think he did a great job in restoring the image of NBA. 

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Beauty Pageants Draw Social Media Critics

Beauty Pageants Draw Social Media Critics | Public Relations and Celebrities | Scoop.it
The pageants once again are platforms for protest, some of it inflammatory.
Jasmeet Ghoman's insight:

And your Miss America is... Miss New York, Nina Davuluri!!! I remember watching this pageant and hearing those words gave me the most amazing feeling in this world. Nina Davuluri is the first Indian-American woman to be crowned Miss America. As an Indian-American woman, this is a great moment and I am so proud of her accomplishment. But of course, the celebration didn't last too long.

         Immediately after Davuluri was crowned, hateful and racist tweets started piling up. One of the tweets said, "Congratulations Al Qaeda. Our Miss America is one of you." Twitter was the main source of all the negativity. There were numerous tweets with hateful statements by many people. After all of these tweets were being noticed, many bloggers started creating lists and received many views online. In fact, there was a buzzfeed article that received more than five million views.

         Laura Beck on Jezebel summarized the tweets and stated, "Idiot racists got so mad, they started mixing up Indian, Indian-American, Arab, Muslim, and everything in between. It's literarily a most impressive display of dumb mixed with intolerance and even more stupidity." This wasn't the first time that Nina Davuluri has been targeted in the media. Shortly after she was crowned Miss New York, there was a "videotape" out in which Nina was calling Mallory Hagen (former Miss New York and Miss America) "fat." The story was later killed due to no evidence.

         After being crowned, Nina had many interviews lined up in which she prepared to give her answer to the ever so shocking question, "How did you feel about the twitter crisis?" Nina handled the situation like any Miss America should, with grace and elegance. Nina Davuluri appeared on many talk shows and in every interview stated that it shows just how important her platform is, diversity. Miss America handled this situation and moved the focus from the hateful tweets to the problem, diversity. Her platform is circles of unity and this crisis ended up giving her even more of a reason to stand by it.

         Looking back into our readings, I remember reading about Crisis Communications. I believe this situation was a crisis. People were questioning the Miss America system and the hateful tweets on social media became popular. I related this back to the key considerations in our book. In chapter 13, on page 300 there are many key considerations listed. One of the ones I think is most important in this situation is be prepared. Whenever there is cultural progress being made, there will always be hate to stop it. Nina Davuluri was prepared with what to say. In fact, most of the statements she made, she had already previously used to explain the reasoning behind her platform. Another suggestion the Miss America system used was to speak with one voice. The Miss America system is huge, not only is there a national platform but many state ones as well. The directors and Miss America both spoke with one voice. Their statements were similar and consistent. I believe that the Miss America system won this one! 

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Beyonce's Latest Moves Are Holding Women Back

Beyonce's Latest Moves Are Holding Women Back | Public Relations and Celebrities | Scoop.it
People like Bill O’Reilly are understandably put off by Beyonce Knowles’ new music video accompanying her song “Partition,” a raunchy homage to strippers that completely lacks class, an abrupt departure from earlier, tasteful work. Knowles’ previous work in songs like “Run the World” call for female empowerment, but singing about your [...]
Jasmeet Ghoman's insight:

I have to admit; I didn't see this one coming! Beyoncé has always been an inspiration and a role model for many but I would have to agree with this article. Queen B's brand is true female empowerment. But is she really accomplishing that? Beyoncé's new song "Partition" raised a lot of hype. Many have said that it lacks class and is raunchy. Although Queen B has always had a sexier look, her work has been more tasteful than the music video to partition. Her work with partition was compared songs like "run the world" in which she calls for female empowerment. "Knowles' previous work in songs like "Run the World" call for female empowerment, but singing about your lover ejaculating on your dress and begging him to like you is poor training for a Fortune 500 CEO or prime minister, said Sheffield in her article about Beyoncé holding women back.

     I would be lying if I said I disagree with Sheffield. Our world already portrays to women that beauty is power. Is Beyoncé also portraying this in her music video? I have always looked at Beyoncé as a powerful and classy woman but after reading this article, my views have changed slightly. Women empowerment is a wonderful change to pursue and is much needed. Queen B has a platform to make a change but by making videos with no class and strippers, is she really making that change? It's just a little odd that Beyoncé is fighting for gender equality yet is exploiting her sexuality for money.

     If this wasn't enough of an eye opener, Queen B promoted fans that encourage dropouts on her Tumblr page. Her fans were holding a sign saying "1+1= ? Who needs a degree when your schoolin' life?" My first reaction to this sign was laughter because they used the wrong form of "your" but the real question is, is it okay for Knowles to be supporting this? Personally, I feel that it is controversial. Both of my parents have worked really hard in life and are successful. The only difference is that my mom did so with a Phd and my dad with a high school diploma. I agree that you do not need a degree to be successful but how about being educated? I related this back to our Jon and Kate plus 8 case study. Queen B is selling a brand for female empowerment but is not promoting this with her most recent actions, just like Jon and Kate plus 8 were not portraying that "happy family."

     Beyoncé has and always will be an idol to me because of her success and confidence. But I have to say; I am a little disappointed in her most recent actions. 

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Tabloid names Hollywood’s 20 most hated celebrities

Tabloid names Hollywood’s 20 most hated celebrities | Public Relations and Celebrities | Scoop.it
No. 1 on the list from Star magazine is Gwyneth Paltrow. Do you agree?
Jasmeet Ghoman's insight:

I have to admit, reading this article was very entertaining. The Editor-in-Chief of Star magazine James Heidenry is basically saying that they aren't on good terms with the celebrities that they publish about and honestly, don't care. Unlike other magazines (US Weekly and People), Star doesn't covet celebrities. 

Star's most recent rebellion against certain celebrities includes a list that they published. The list is called, "Hollywood' most hatred stars." The list includes twenty celebrities ranked in order to most hated. It begins with actress Gwyneth Paltrow. The reason behind Star placing her number one on the list is because they feel that she is "arrogant" and "pretentious." The list continues with Kristen Stewart, Jennifer Lopez, John Mayer, Katherine Heigl, Matt Lauer, Madonna, Justin Bieber, Anne Hathaway, Kris Jenner, Kim Kardashian, LeAnn Rimes, Ashton Kutcher, Jay Leno, Angelina Jolie, Lindsay Lohan, Shia LaBeouf, Taylor Swift, Jesse James, and Chris Brown. 

I can understand how some of these celebrities belong on this list. After the whole Chris Brown and Rihanna uproar, Chris Brown still has not been able to fully recover from his mess, which is the reason why he would be on this list. Also, celebrities like Justin Bieber and Lindsay Lohan have ruined their reputation by many irresponsible, reckless choices.

My personal favorite on this list is Kris Jenner and Kim Kardashian. I find it hilarious that they are on this list. The reason behind that could be a list of numerous things but their reality show is where they get a lot of hate. I have heard many people say that Kim Kardashian is "self-centered" and "annoying." The same goes for Kris Jenner who plays the overbearing mother role in this show.

There are many celebrities that I can understand being on this list but there are some that I just don't understand. For example, Ashton Kutcher, Jennifer Lopez, Angelina Jolie, and Anne Hathaway just don't seem to fit with the rest of the list. Personally, I don't have any hate for any of these celebrities. But I do find it interesting that Star has the guts to post this list and doesn't really care about the backlash they can get from the celebrities they listed.

I related this back to our BlackBoard reading over Miley Cyrus. I honestly believe that if some of these celebrities came up with a strategic public relations plan like Miley Cyrus did, they can get back on top. In our reading, one thing is certain that celebrities have to maintain an image and have people interested in them. The minute people stop talking about you is when you are in trouble. The reason behind many celebrity’s reckless stunts is they are trying to have people talk about them again. But where do you draw the line? Many of these celebrities that are on this list are not heard of anymore. I would recommend them to read our readings over Miley Cyrus and learn something! 

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When It Comes To Nike Celebrity Endorsements, They Have To Make Sure The Shoe Fits (LeBron)

When It Comes To Nike Celebrity Endorsements, They Have To Make Sure The Shoe Fits (LeBron) | Public Relations and Celebrities | Scoop.it
Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, [...]
Jasmeet Ghoman's insight:

Michael Jordan created a legacy with his Jordan shoe line from Nike. After his remarkable success, many others followed his way. For example, Derrick Rose is signed with Adidas, Allen Iverson for Reebok, and Kobe Bryant for Nike. As expected LeBron James is Nike's new celebrity endorser. LeBron James has a 7-year, 93 million dollar contract to endorse Nike. In October, James launched his new basketball shoes, the LeBron-11s. These athletic shoes have been described as, "one of the most innovative Nike basketball shoes to date." They are priced at over 200 dollars. Although LeBron James has had a lot of success with his basketball career, his shoe isn't selling as well as predicted. One can only wonder why this MVP has fallen short with his new "innovative" shoes. The most popular reason behind this is because James has only worn his new 11s twice in the basketball season since they have come out. The question on everyone's mind is, "If they are so amazing, why does LeBron James not wear them?" James finally approached the public and explained the situation. The reason behind not wearing his shoes was because they were not right for his foot. James also stated, "We're re-defining the shoe to fit what's best for my foot and I feel like this next round is going to be perfect."

            Celebrity endorsers have not always been popular. Believe it or not, back in the day Japan was the up and rising market for American celebrity endorsements. Slowly that changed and in the current day, it has now become a norm. Overall, it is a win-win situation. Celebrities and sponsors don't have to do as much now to get the job done. Sponsors find a good celebrity that fits to their company's standards and hire them to pose with their product. Celebrities lend their name to the product line, pose with that product, attend a few events, and in come the checks. There are countless examples of celebrity endorsements. Some popular ones include Angelina Jolie for Louis Vuitton, Tiger Woods for Rolex, Ellen DeGeneres for CoverGirl make-up, and Jessica Simpson for Proactiv. But as for anything, there are always ups and downs. The downfall for celebrity endorsements can be a number of things. When Tiger Woods had his cheating scandal, he lost many endorsement deals. When Rolex finally gave him a chance, he was signed for much less than what he could have made if the cheating scandal did not occur. It is up to celebrities to hold an image that is wanted by sponsors. Another negative is that a celebrity could be sued on grounds of breach-of-contract. For example, if LeBron James all of a sudden started wearing Reebok shoes to his basketball games, Nike has means to sue. Immediately after reading this article, I thought about our blackboard reading over Jon and Kate plus 8. Similarly, Jon and Kate plus 8 had a contract with TLC. Jon and Kate had a messy divorce and that didn't uphold the image that TLC would like to have portrayed. A quote that I found interesting is, "Undoubtedly, a divorce is a crisis for every family, but the Gosselin divorce was particularly problematic because Jon and Kate's relationship was the basis of their income, which stemmed from their TLC show (Moody, 405)." Jon and Kate is a perfect example of celebrity endorsement downfalls.

            This article shows the clear connection of public relations and celebrities. The three important things that I have gotten from reading this article is that celebrity endorsements is a great way to meet a company's objectives, celebrities must keep a image that is wanted by their sponsor, and last but not least, celebrities have to adhere to their contract. 

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