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Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing
Using content via social media for sales, marketing and PR of MICE, tourism and destinations
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Online Newsrooms Content Marketing Checklist: 'Tis the Season ...

Online Newsrooms Content Marketing Checklist: 'Tis the Season ... | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Online newsrooms are spreading the holiday cheer – and sales – this year. That's.
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Where next with technology for tourism boards and destination marketing organisations? | Tnooz

Where next with technology for tourism boards and destination marketing organisations? | Tnooz | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
In late 2010, we interviewed 650 destination marketing organizations to determine what they had in the way of tools for delivering web content to visitors. (Where next with technology for tourism boards and destination marketing organisations?
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The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers | Awareness, Inc. - Social Marketing Software

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers | Awareness, Inc. - Social Marketing Software | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Awareness builds on-demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brands, and increase revenues.
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The Social Media News Release explained in detail

The Social Media News Release explained in detail | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
RT @jdlasica The Social Media News Release explained in detail http://t.co/IQGweAEw...
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What happens when journalism is everywhere?

What happens when journalism is everywhere? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The authorities in New York are discovering what Egypt also learned -- that it's not as easy to regulate or arrest journalists when everyone is a journalist.

Via Steve Momorella
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Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future

Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Online newsrooms are spreading the holiday cheer – and sales – this year. That’s why optimizing your company’s online newsroom is...

Via Steve Momorella
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7 Ways Social Media is Changing PR

7 Ways Social Media is Changing PR | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Social media is a game changer for public relations.  It is bringing new challenges and opportunities to the profession and to savvy pros.  I have outlined seven ways that social media is changin...

Via Steve Momorella
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#AD: TEKGROUP International, Inc. Online Newsroom Software

#AD: TEKGROUP International, Inc. Online Newsroom Software | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it

Based on the 2011 Online Newsroom Survey Report, take a look at the top 20 elements that people want to see in an online newsroom including integration with social media, multimedia, and other tips.


Via Steve Momorella
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DMO Strategy: Technology or Inspiration? | Travel 2.0 Consulting Group

DMO Strategy: Technology or Inspiration? | Travel 2.0 Consulting Group | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The conference hangover. Full of ideas, notes and new friends, but cringing at the thought of implementation, budget and resources. Is the issue truly one of resources?
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The Techniques of the New #PR Champion Webinar: Q&A Part III

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses.
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Review of 2011 B2B Social Media Predictions | Social Media B2B

Review of 2011 B2B Social Media Predictions | Social Media B2B | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011, and see how B2B adoption of social media went.
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Start the New Year by learning about how to use social media in the newsroom | Knight Center for Journalism in the Americas

Start the New Year by learning about how to use social media in the newsroom (Estan abiertas las postulaciones al curso online en ingles sobre el uso de medias sociales por periodistas http://t.co/tMmhtIcq...)...
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'Focus on social media to get more tourists'

'Focus on social media to get more tourists' | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
'Focus on social media to get more touri..."The Incredible India campaign has lived its ...The landmark campaign had helped increase the infl...The decision of the central government to increase..."The target must be to ...
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LocalSecret: How Vail Ski Resort uses technology as a destination marketing tool

LocalSecret: How Vail Ski Resort uses technology as a destination marketing tool | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
How Vail Ski Resort uses #technology as a #destination #marketing tool http://t.co/HCXnKDEi (via @jeroenbeelen)...
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Social CRM Needs Clarity - Brian Solis

Social CRM Needs Clarity - Brian Solis | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
RT @jowyang: Social CRM Doesn't Exist, But There's Need for Definition by @briansolis http://t.co/2KEXeqEK...
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Why A Multi Channel Social Media Marketing Strategy Creates More Buzz | Jeffbullas's Blog

Why A Multi Channel Social Media Marketing Strategy Creates More Buzz | Jeffbullas's Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
So you want to launch a book, an album, promote a play, market a new movie or advertise your business.
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Content marketing: 5 must-haves for your online newsroom - PRWeb

Is your content marketing up to speed in the 24/7 news world? Incorporate these 5 must-haves for your online newsroom.

Via Steve Momorella
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10 great gift ideas for the PR professional | Articles

10 great gift ideas for the PR professional | Articles | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Whether you’re holiday shopping or drafting your wish list, the official PR Daily Holiday Gift Guide can help.

Via Steve Momorella
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How to promote an event using social media - StumbleUpon

How to promote an event using #socialmedia http://t.co/DIWeOGhJ Please retweet...

Via Steve Momorella
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More than 70% of Digital Influencers Engage with Public Relations Professionals Through Social Media

More than 70% of Digital Influencers Engage with Public Relations Professionals Through Social Media | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
New Cision/Newhouse School Survey Confirms Twitter, Facebook and LinkedIn’s Role in Telling and Sharing Stories, and Creating Online Experts (Engaging Influencers leads to engaging PR professionals http://t.co/Mfx95zAo...)...

Via Steve Momorella
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Seoul’s 3-Step Social Media Campaign in Destination Marketing

Seoul’s 3-Step Social Media Campaign in Destination Marketing | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
It has been around for a decade, and for many, it is now such an all-consuming part of their lives that few can remember how life operated in the days of Web 1.0.
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Social media analytics tools – tested and rated | Useful Social Media Blog

Social media analytics tools – tested and rated | Useful Social Media Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
RT @holleycreative: Social media analytics tools – tested and rated http://t.co/xeT30fVg via @zite #in...
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Beyond the app and mobile web strategy – what else should travel brands do with mobile?

Beyond the app and mobile web strategy – what else should travel brands do with mobile? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
NB: This is a guest article by Jason Taylor, head of platform strategy and innovation at Usablenet.
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Why Effective Content Is Vital to Social Media Marketing | Communication

Content is your product. Don't try to market through social media. Instead, communicate and establish trust with your customers through your content.
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How the social media industry is changing tourism marketing | Kay Walten

How the social media industry is changing tourism marketing | Kay Walten | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Social media is changing tourism marketing, destination marketing and where tourism businesses need to put their marketing efforts to attract and convert guests (RT @allenvoivod: How the social media industry is changing tourism marketing |
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