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Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing
Using content via social media for sales, marketing and PR of MICE, tourism and destinations
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10 Ways to Get Your Content Marketing Strategy in Motion ...

Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to.
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Three Quick Steps for Turning Content into Conversations about Your Business | Content Marketing Institute

Three Quick Steps for Turning Content into Conversations about Your Business | Content Marketing Institute | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Content marketing is a powerful tool. So no company — no matter how big or small — can afford to avoid to ignore its benefits.
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Sustainable Destinations: 8 Sustainable Exhibit Trends at IMEX 2012

Sustainable Destinations: 8 Sustainable Exhibit Trends at IMEX 2012 | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
8 Sustainable Exhibit Trends at IMEX 2012 http://t.co/PLNpnmLG via @s_mckinley...
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Outsourcing Social Media – Is It Worth It?

Outsourcing Social Media – Is It Worth It? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Have you ever thought about outsourcing your social media management? If you're considering it, think carefully about who you choose to partner with and make sure they understand your community!
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Are Trade Shows a Thing of the Past?

Are Trade Shows a Thing of the Past? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Find if trade shows are a thing of the past. Get the top 7 reasons why trade show exhibitors sign up and 4 tips to make it a great show. (Are Trade Shows a Thing of the Past?
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How Content Marketing Works For You To Get Business Leads: Give to Get | Business 2 Community

How Content Marketing Works For You To Get Business Leads: Give to Get | Business 2 Community | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business (RT @_vhd_: How Content Marketing Works For You To Get Business Leads: Give to Get
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Why a back-up line is crucial for fast, secure, stable and successful connectivity at events

Why a back-up line is crucial for fast, secure, stable and successful connectivity at events | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
  Mike Clanton, MMP team leader shares some thoughts on event connectivity planning: A successful event is judged by participants in many ways but the overriding measurement is now fast, secure and stable online connectivity as attendees use...
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The best content curation tools online

The best content curation tools online | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Blog post at Social-able : Content curation is increasing as more and more bloggers see the potential in using the various tools available to them.
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Literary Tourist | » Blog Archive » Attention Destination Marketing ...

Literary Tourist | » Blog Archive » Attention Destination Marketing ... | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Attention Destination Marketing Organizations and Tourism Bureaus and Offices. Here is a slideshow we've put together to accompany this video, which outlines our new Literary Tourist Destination Marketing Program.
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Social Media Meets Travel: Sheila Scarborough | genConnect

Social Media Meets Travel: Sheila Scarborough | genConnect | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Shiela Scarborough, Co-Founder of Tourism Currents, talks to genConnect about destination marketing and the proper execution of social media in tourism industry.
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How to unlock Big Data to make it big in value for the travel industry

How to unlock Big Data to make it big in value for the travel industry | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
NB: This is a guest article by Larry Smith, a partner at US-based Thematix.
Data is always plural, and it can be big in many ways. Huge, enormous, gigantic, epic – you get the idea.
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Re: Incredible Stop Motion Music Video Will Blow Your Mind

Re: Incredible Stop Motion Music Video Will Blow Your Mind | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
I completely agree. It is a real shame the tune wasn't nicer.
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Using content marketing to grow conference attendance

Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference.
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Lead Generation via Social Media – An Infographic | Social Media and Search Marketing Blog

Lead Generation via Social Media – An Infographic | Social Media and Search Marketing Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Lead Generation via Social Media – An Infographic http://t.co/dHjNqOLR...
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The 7 Essential Elements Of Compelling Content

The 7 Essential Elements Of Compelling Content | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
What Is Compelling Content? The Question Most Marketers Can’t Answer. Each year, I attend 40 to 50 presentations on various marketing and corporate communications topics. And in about two-thirds ...
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10 Things I Learned at #IMEX12 | Event Manager Blog

10 Things I Learned at #IMEX12 | Event Manager Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
I spent a couple of days at #IMEX12 in Frankfurt. I liked it. Here's why. I don't attend a lot of events about events.
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5 Ways to Create Great Marketing Content for B2B Lead Generation

5 Ways to Create Great Marketing Content for B2B Lead Generation | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
SalesStaff, a Houston B2B lead generation company, talks about how to create and leverage great marketing content.
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How to Measure Social Media Lead Generation | Business 2 Community

How to Measure Social Media Lead Generation | Business 2 Community | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
This is my third post in our ‘how to measure your social media objectives’ series, the first two being: How to measure brand perception on social (How to Measure Social Media Lead Generation | Business 2 ...: This is my third post in our 'how to measure...
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Why Marketing Automation is Jumping on Content Marketing — It's All About Revenue: The Revenue Marketing Blog

Why Marketing Automation is Jumping on Content Marketing — It's All About Revenue: The Revenue Marketing Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Why marketing automation vendors are publishing about content marketing and inbound marketing ("#Marketers love the next new thing.We can’t help ourselves." New blog post via @Eloqua about inbound & content mkg
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iVisitorGuide: Destination Marketing in the 21st Century

iVisitorGuide: Destination Marketing in the 21st Century | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Destination Marketing in the 21st Century http://t.co/lcJAKGV1 You will love Stockholm too!
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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Google Penguin and what it means for public relations ... - Online PR

Google Penguin and what it means for public relations ... - Online PR | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The last month in web marketing terms has been very interesting indeed, many PR people don't often worry themselves with what Google is up to, in terms of its.
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Transparency: The Key to Collecting and Using Customer Data

Transparency: The Key to Collecting and Using Customer Data | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
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What People Really Want vs. What They Share on Social Media

What People Really Want vs. What They Share on Social Media | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Take a look at someone’s stream of social media updates. Can you determine what they really want out of life?
Now ask them point blank about their aspirations. Will you get the same answers?
Maybe not, according to the comparison below.
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Most Estonian companies are wasting their time and money in social ...

Most Estonian companies are wasting their time and money in social ... | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
“From what I see, most Estonia companies are wasting their time and money in social media,” says Robin Gurney, moderator of Tallinn Socialfest 2012 a Baltic-Nordic social media marketing conference that is likely to cause controversy.
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