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Finding your travel blog's voice

Lola (Akinmade) Åkerström...
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Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing
Using content via social media for sales, marketing and PR of MICE, tourism and destinations
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What are the top five questions from startups entering the travel industry?

What are the top five questions from startups entering the travel industry? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
As a neutral and independent standards body, we at OpenTravel get questions, and lots of them, about the travel industry.
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European hotel prices – August to October 2012

European hotel prices – August to October 2012 | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Europe.
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Travel, Social Media and the Online Newsroom | Social Media Today

Travel, Social Media and the Online Newsroom | Social Media Today | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
As the sizzling summer heat wave continues to stretch across much of the United States, I thought it might be a good idea to look at how the travel industry is utilizing both social media and online newsrooms to more effectively reach out to...

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Transport and ticketing clear winners as mobile payment methods converge to NFC?

Transport and ticketing clear winners as mobile payment methods converge to NFC? | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it

Total spend via mobiles using near-field communication (NFC) is to rise more than twenty-fold from $4bn this year to $100bn in 2016 according to forecasts from ABI Research.

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Destination Management guide released

Destination Management guide released | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
This Guide to Best Practice Destination Management is a Tourism 2020 project, funded by the Australian Standing Committee on Tourism (ASCOT) and coordinated through the Destination Management Working Group.
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MeetTaiwan scoops Best Marketing Award as ICCA Congress closes - Conference News

MeetTaiwan scoops Best Marketing Award as ICCA Congress closes - Conference News | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Conference NewsMeetTaiwan scoops Best Marketing Award as ICCA Congress closesConference NewsWallin Rødven served on the ICCA Board of Directors between 2002 and 2007, chairing the Destination Marketing Sector and championing the role of convention...
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The 10 Keys To Optimizing Twitter Engagement | Social Media Today

The 10 Keys To Optimizing Twitter Engagement | Social Media Today | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Track Social recently conducted an extended study of major brand activity on Twitter.
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Online travel content - now is the time to take it REALLY seriously. With bloggers. Please | Tnooz

Online travel content - now is the time to take it REALLY seriously. With bloggers. Please | Tnooz | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
I’ll admit it: I’ve got an axe to grind. A big and rather shiny axe, one that has been resting against the cupboard called Lazy Travel Marketing for quite a while.
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Building brands: 'Digital marketing integral part of businesses' - The Express Tribune

Building brands: 'Digital marketing integral part of businesses' - The Express Tribune | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The Express TribuneBuilding brands: 'Digital marketing integral part of businesses'The Express TribuneSyed Masood Hashmi, of Orientm McCann Erickson – advertising agency – was speaking at a seminar 'Swiss Knife of Social Media'.
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Finding your travel blog's voice

Lola (Akinmade) Åkerström...
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Felix Baumgartner's Space Jump Gave Red Bull Social Media Wings

Felix Baumgartner's Space Jump Gave Red Bull Social Media Wings | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
When Felix Baumgartner jumped from space toward the Earth during a Red Bull event he took the Internet by storm and generated some serious buzz.
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Six marketing lessons from Red Bull and the man who fell to Earth | Tnooz

Six marketing lessons from Red Bull and the man who fell to Earth | Tnooz | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Travel companies, pay attention....
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Tnooz-Amadeus FREE Webinar: How to market and sell unbundled travel

Tnooz-Amadeus FREE Webinar: How to market and sell unbundled travel | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Suppliers such as airlines and hotels have rolled out significant merchandising strategies to boost their revenues from ancillary travel products.
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Indian giant MakeMyTrip makes its next moves

Indian giant MakeMyTrip makes its next moves | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
One out of every 12 domestic air tickets are booked through MakeMyTrip the Indian travel agency. The company claims it is the largest online seller of tickets in India.
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Travopia: Why Airlines and Travel Intermediaries Should Adopt ...

Travopia: Why Airlines and Travel Intermediaries Should Adopt ... | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Why Airlines and Travel Intermediaries Should Adopt OpenAXIS's Distribution 2.0. Earlier, airlines sold their products directly to customers. No big deal, then. It was easy. Then, evolved the GDS (Global Distribution System).
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French hoteliers voice concern about OTA business practices

French hoteliers voice concern about OTA business practices | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it

Hoteliers are often frustrated by the significant fees charged for bookings via OTAs.

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Tnooz article: take online travel content REALLY seriously

Tnooz article: take online travel content REALLY seriously | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Online travel content - Content Marketing & Online Presence Services: ... Content Marketing · Services · Worksho...
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Traditional Marketing Planning Is Wrong for Your New Venture ...

Traditional Marketing Planning Is Wrong for Your New Venture ... | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Traditional marketing planning (TMP) activities have been a mainstay for the past four decades, but the theories behind them have limited relevance for new ventures facing extreme uncertainty.
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Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group

Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Google Field Trip app makes finding the local spots easier for tourists. But what does it mean for tourism destinations and their mobile apps?
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Online travel content – now is the time to take it REALLY seriously. With bloggers. Please « Tnooz

Online travel content – now is the time to take it REALLY seriously. With bloggers. Please « Tnooz | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it

"With the speed that Google are updating the algo these days I don’t see sites that only have syndicated content lasting another year.

With this in mind, I implore those of you that are responsible for developing online content to engage with travel bloggers.

Read more at http://www.tnooz.com/2012/10/26/news/online-travel-content-now-is-the-time-to-take-it-really-seriously-with-bloggers-please/?"

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iVisitorGuide: Special Report on Google acquiring Frommer’s: 4 things a CVB or DMO should do right now

iVisitorGuide: Special Report on Google acquiring Frommer’s: 4 things a CVB or DMO should do right now | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
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Developing lasting relationships with local tourism boards

Lola (Akinmade) Åkerström...
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Vizrt releases Escenic Content Engine 5.5 with newsroom computer integration - Broadcast Engineering

Vizrt releases Escenic Content Engine 5.5 with newsroom computer integration - Broadcast Engineering | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Broadcast EngineeringVizrt releases Escenic Content Engine 5.5 with newsroom computer integrationBroadcast EngineeringThe Escenic Content Engine 5.5 release offers a plug-in that allows journalists to publish directly from their newsroom control...
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3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog

3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
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What exactly does a formal press release do? | Trace Cohen's Insight

What exactly does a formal press release do? | Trace Cohen's Insight | Social Media- & Content Marketing, PR 2.0 for MICE, Tourism & Destination Marketing | Scoop.it
Social media has empowered everyone to directly interact with their community and build their own influencer network. I still feel that releases are necessary for companies to put out, not a press release though, but more of a ...
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