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[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know | PPC Hero®

[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know | PPC Hero® | PPC (Pay Per Click) | Scoop.it
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
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The Importance of PPC Industry Certification | PPC Hero®

The Importance of PPC Industry Certification | PPC Hero® | PPC (Pay Per Click) | Scoop.it
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
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4 PPC Mistakes That Sends Crappy Landing Page Leads | SEJ

4 PPC Mistakes That Sends Crappy Landing Page Leads | SEJ | PPC (Pay Per Click) | Scoop.it
If your landing page and PPC campaign setup don’t go together like peanut butter and jelly, your marketing dollars are going to waste.
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6 Lead Generation Strategies from Fast-Growing Startups | SEJ

6 Lead Generation Strategies from Fast-Growing Startups | SEJ | PPC (Pay Per Click) | Scoop.it
WordStream is now seven years old and has grown 677% in the last three years, to $6.6 million in annual revenue. How did that happen? Lead generation.
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Google AdWords Gotchas - AdWords Secrets and Tips to Improve Your Keywords and PPC Campaigns

Google AdWords can be an amazing platform for PPC Internet marketing. AdWords, however, can be very confusing with many 'gotchas.' (Download free tutorial ma...
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Why I Don’t Buy Into The Quality Score Hype | PPC Hero®

Why I Don’t Buy Into The Quality Score Hype | PPC Hero® | PPC (Pay Per Click) | Scoop.it
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore | PPC Hero®

Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore | PPC Hero® | PPC (Pay Per Click) | Scoop.it
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because - and it doesn’t take an expert to tell you this
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Bing Ads Announces Universal Event Tracking | PPC Hero®

Bing Ads Announces Universal Event Tracking | PPC Hero® | PPC (Pay Per Click) | Scoop.it
Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the
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How to make false colored SEM images | KEEP CALM and ...

How to make false colored SEM images | KEEP CALM and ... | PPC (Pay Per Click) | Scoop.it
Nowadays, for publishing manuscripts in high impact factor journals, SEM (Scanning Electron Microscope) images need to be false colored for enhancing visual illustration. The way of adding colors to the SEM image using ...
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Using Search Remarketing to Profit from AdWords' Underutilized ...

Using Search Remarketing to Profit from AdWords' Underutilized ... | PPC (Pay Per Click) | Scoop.it
Google is moving to marketing genres that rely more heavily on demographic data. Find out how to use remarketing to increase your ROI from AdWords.
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