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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Powerful Marketing | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
Terri Pawer's insight:

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

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Karen Dietz's curator insight, July 26, 2013 10:56 PM

Does telling a story and allowing prospects to handle a product increase sales? And does doing so also mean people will pay more? Yes on both counts. Relying on email isn't going to work so well.


Read this fascinating study (not boring or academic) to understand why. Then go make appointments with prospects armed with stories, visuals, and some sort of experiential demo. Yes, even for services!!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

Powerful Marketing
Strategies for multi-channel marketing that drives growth and brand awareness
Curated by Terri Pawer
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Social Media & The Law – 11 Things You Need to Know Now

Social Media & The Law – 11 Things You Need to Know Now | Powerful Marketing | Scoop.it
At TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed

Via Bonnie Burns
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Hanin Abu Al Rub's curator insight, October 6, 2013 4:32 AM
Here its Sundays... ;)
Jillian Zuber's comment, October 8, 2013 9:18 PM
m
robyns tut's curator insight, October 14, 2013 5:27 PM

It is important to know the laws when it comes to social media and the internet as it is still relatively new and so we need to be informed about what we can and can't do. It is also important to know these things as most people have not realised the implications of online plagarism and insults towards others. All users of social media and the internet should read this article. - Sara

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37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements | Powerful Marketing | Scoop.it
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo

Via Karen Dietz
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Karen Dietz's curator insight, August 29, 2013 9:32 PM

You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!


Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.


And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).


For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.


There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Gordon Diver's curator insight, August 30, 2013 9:35 AM

And to know that they are working, ensure to use the analytics included with your mail provider, 

Karen Dietz's comment, September 4, 2013 3:13 PM
An essential insight Gordon! Thanks for reminding us all about the importance of analytics.
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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | Powerful Marketing | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

Via Bonnie Burns
Terri Pawer's insight:

Excellent, broad ranging and comprehensive list of strategies.  Anyone can start small with a few ideas and build your campaigns to powerful heights. 

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Lindsay Wilson's curator insight, August 15, 2013 9:59 AM

While I don't agree with all tactics or that they will work for all industries this is a good list of different ways to market online.

Sameep Shah's curator insight, August 15, 2013 1:31 PM

Don't forget to inlcude Help A Reporter Out -- HARO -- which is a great way to help reporters and get your website seen on extremely high traffic websites!

Nadia Christian's curator insight, August 15, 2013 4:06 PM

If what you are currently doing isn't generating enough quality leads, it's worth the time to read this. You may possibly find something on this list you currently haven't explored.

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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Powerful Marketing | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
Terri Pawer's insight:

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

more...
Karen Dietz's curator insight, July 26, 2013 10:56 PM

Does telling a story and allowing prospects to handle a product increase sales? And does doing so also mean people will pay more? Yes on both counts. Relying on email isn't going to work so well.


Read this fascinating study (not boring or academic) to understand why. Then go make appointments with prospects armed with stories, visuals, and some sort of experiential demo. Yes, even for services!!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

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Your Brand Is the Exhaust Fume of the Engine of Your Life

Your Brand Is the Exhaust Fume of the Engine of Your Life | Powerful Marketing | Scoop.it
If you want people to be impressed with you, build something awesome.

Via Karen Dietz
Terri Pawer's insight:

The most striking point to me was "While what people think of us does matter, what matters much more is our ability to do and deliver. That's what makes the ultimate difference in the world. And that's what reputations are really built on. That's what will draw people to you."  

Talk is cheap.  Walk the talk - execute on your promise and build your brand. 

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Karen Dietz's curator insight, July 6, 2013 2:51 PM

Here is what I love about this article -- in all the hype about branding and brand storytelling, it's easy to forget about the essential ingredients that generate a solid brand. We get lost in trying to figure out what our 'brand story' is, social media techniques, and cool digital tools.


But a brand story (actually, a brand story is a collection of many stories that characterize your business) is made up of other essentials first. Like what you -- as a small business or a big enterprise -- care about, and how you work with others.


As the author of this post, Nilofer Merchant says, "Yes, we are in the middle of a vast sea change in which social can put the power of connection to work to solve meaningful problems. But in order to do that more meaningful work, we need to recognize what is holding us back. In a world of "personal brand" and "leadership brand" and "personal reinvention" and so forth, we should not forget: the real signal is the work itself, and the social signaling is just its echo."


Go read her other insights so you can gather together the stuff that great stories are made of.

malek's curator insight, July 7, 2013 6:55 AM

Awesome is inevitable for success. I found this article inspiring

Karen Dietz's comment, July 24, 2013 1:25 PM
Malek and Terri, so glad you got a lot out of this article. Have an awesome rest of the week!
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3 Keys To Massive Social Sharing Of Your Stories

3 Keys To Massive Social Sharing Of Your Stories | Powerful Marketing | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.

Via Karen Dietz
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Janet Vasil's curator insight, June 26, 2013 7:44 AM

Tell your story more effectively by remembering these essentials

Ujima Magazine's comment, June 26, 2013 3:53 PM
Since I am new to this, I find these tips to be very useful.
Karen Dietz's comment, June 26, 2013 4:35 PM
Welcome Ujima and i hope you find many more articles here to help you!
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20 + Tips for Optimizing Speaking Skills & Presentations

20 + Tips for Optimizing Speaking Skills & Presentations | Powerful Marketing | Scoop.it
Improve audience engagement and sharing by optimizing your public speaking and presentations with these 20 plus tips.

Via Karen Dietz
Terri Pawer's insight:

Great tips for getting the most mileage out of a tremednous amount of work.  Very relevant ideas.

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malek's curator insight, June 14, 2013 6:23 PM

The rules of engagement: the 5 questions you have to answer before you start your presentation.

LucaVanin's curator insight, June 15, 2013 4:23 AM

Questo è l'obiettivo anche del Corso che terrò in luglio: Presenta Davvero!
Ecco il link: http://www.insegnalo.it/corso-online/item/presenta-davvero

Karen Dietz's comment, June 24, 2013 2:58 PM
Thank you Malek, Luca and Terri for your comments. Glad the article is proving helpful!
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Why Computers Alone Won’t Move the Needle | MindShift

Why Computers Alone Won’t Move the Needle | MindShift | Powerful Marketing | Scoop.it

“Technology is just a tool. It’s how the tool is used to support learning that is key,” he said. “This study had nothing to do with how technology can support learning. It was just, ‘Let’s put this in here, and see if it has any impact.’”

The results may have been different had the students had some guidance on how to best use the computers and if teachers  had been involved in connecting the home computers with what was going on in the classroom.

 


Via Nik Peachey
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Nik Peachey's curator insight, June 10, 2013 6:03 AM

Really I guess a lot of this is stating the obvious, but obviously the obvious still needs to be stated.

Martin Debattista's curator insight, June 10, 2013 2:59 PM

The wheel didn't invent itself. Someone felt the need for such a tool, invented it, used it, and, fortunately for us, kept fine-tuning it. And from the wheel made of stone, we got the cart wheel, gears, car tyers and all the round things that make the world go round. So it what you make of tool that determines how much you get out of it. Obvious.

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Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them

Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them | Powerful Marketing | Scoop.it
Why images are so important if you are trying to get your content to the Facebook News Feed and how to optimize them

Via Bonnie Burns
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Bonnie Burns's curator insight, May 8, 2013 1:21 PM

When we talk about content marketing on Facebook, there are different media types: Status, Link, Video and Images. But images, as in many other online platforms and networks, have become the most consumed content format and today, they take about 50% of the News Feed.

Antártida.'s curator insight, May 9, 2013 3:27 AM

Otro ejemplo de la prevalencia del contenido visual en cuanto a su demanda y difusión. Estamos en tiempos de Visual Social Media!!;)

malek's curator insight, May 9, 2013 8:42 AM

“It’s almost 30 times easier to get into Harvard than it is to get into the Facebook News Feed”

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8 ways to improve your site's internal linking and attract more traffic

8 ways to improve your site's internal linking and attract more traffic | Powerful Marketing | Scoop.it
A well structured site can improve your chances of ranking well with the search engines. Intelligent internal linking, can be crucial to your site's SEO success. Yet it's often overlooked.

Via Bonnie Burns
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Anthony Dangellco's comment, May 6, 2013 12:44 PM
we build strong relationships everyday
Anthony Dangellco's comment, May 6, 2013 12:44 PM
dangelicotravel
Ramon Pintó Ratera's comment, May 7, 2013 3:37 AM
Very useful article. Thanks a lot !
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Ways to Measure Social Media Marketing ROI | Social Media Today

Ways to Measure Social Media Marketing ROI | Social Media Today | Powerful Marketing | Scoop.it
The subject of measuring social media marketing came up in a conversation with a client this week, and I’ve been thinking about it. (“Are you focusing on the right ROI?
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4 Amazing Tips to Engage More Facebook Users on your Posts

4 Amazing Tips to Engage More Facebook Users on your Posts | Powerful Marketing | Scoop.it
In last few years, Facebook has gained a lot of popularity, as free social media site. The best part is that you can use this social media platform not only to make personal connections but also to enhance your professional customer database.

Via Bonnie Burns
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Bonnie Burns's curator insight, April 22, 2013 11:51 AM

The type of content and the strategy to post that content should be your first and foremost concern in order to enhance user engagement. Keep in mind that only the right type of published content will serve the purpose. Moreover, you need to make your post interactive in order to engage more users.

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4 Stages: The Integration Of Technology In Learning

4 Stages: The Integration Of Technology In Learning | Powerful Marketing | Scoop.it
What are the stages of technology in learning, and how can these stages be used as a framework for improving learning?

Via Nik Peachey
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Raquel Oliveira's curator insight, May 2, 2013 1:21 PM

A kind of Instructional designer for e learning... simple and efective !

Linda Ross's curator insight, May 7, 2013 5:47 PM

-

Connie Wise's curator insight, August 1, 2013 12:05 PM

Roadmap to integration of technology

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4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | Powerful Marketing | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the

Via Karen Dietz
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Jim Allen, III's curator insight, September 13, 2013 9:50 AM

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
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The Impact Of Technology On Curiosity

The Impact Of Technology On Curiosity | Powerful Marketing | Scoop.it
Looking at the impact Of technology on curiosity is also a look at the impact of technology on learning

Via Nik Peachey
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Kim Flintoff's curator insight, January 28, 2014 6:29 PM

Curiosity is probably the greatest intrinsic motivator for learning... foster curiosity and you create a learner...

Halina Ostańkowicz-Bazan's curator insight, January 29, 2014 1:57 PM

Thank you for sharing.

Tonya Ward Singer's curator insight, January 31, 2014 11:57 AM

Provocative article, especially the questions at the bottom, including: What happens when students don't know what they don't know?

 

I ask this for us as communities and a socieity, what happens when we don't know what we don't know?     

 

History has some terrifying answers on what people can do collectively when locked into a set idea of "knowledge."   

 

How can we best leverage technology to support students as critical thinkers, curious and empowered? 

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The Rise Of The Smart Web: New Hope For Finding Your Audience

The Rise Of The Smart Web:  New Hope For Finding Your Audience | Powerful Marketing | Scoop.it
At long last, sanity and clarity may be coming to the Internet.

Via Guillaume Decugis
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Meira Eliot's curator insight, August 19, 2013 7:43 AM

A clear article on clarity, now there`s something!

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The 10 Commandments of Presentations

The 10 Commandments of Presentations | Powerful Marketing | Scoop.it

Via Baiba Svenca
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Karen Dietz's comment, July 27, 2013 6:14 PM
Glad you like it Jesus!
Marie-Brigitte Souci's curator insight, August 19, 2013 7:45 PM

Great post and imagination. #BRIGITTESOUCI

Marie-Brigitte Souci's curator insight, August 19, 2013 7:45 PM

#BRIGITTESOUCI

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The Five Deadly Personal-Branding Illusions

The Five Deadly Personal-Branding Illusions | Powerful Marketing | Scoop.it
What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.A personal brand is nothing complicated or
Terri Pawer's insight:

Think about this article that talks about personal branding and then translate the advice to your business.  Simply tell your story - where you came from and what you stand for.

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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Powerful Marketing | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.

 

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
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Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
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Gamification to encourage learner autonomy

Gamification to encourage learner autonomy | Powerful Marketing | Scoop.it

HabitRPG is a time and task management tool which overlays motivational elements of computer games onto managing time and tasks.

The two major motivational elements are health points, which can be used up and coins which can be earned by doing daily tasks, following good habits and doing jobs from your 'Todos' list. These coins can then used to buy rewards.


Via Nik Peachey
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michelledodd's comment, June 30, 2013 6:38 AM
I have been using this for a few weeks now.. it is definitely the best to do list i have ever used.. the gamification aspect draws me back every time
Preston Odenbrett's curator insight, September 4, 2013 7:58 PM

Interesting, will have to look at this

Revamp Strategies's curator insight, December 17, 2013 11:53 AM

Can small marketing strategies make better conversions? 

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When Leaders Should NOT Tell Stories: Jo Tyler at TEDxPSU

Jo Tyler, Associate Professor of Training and Development at Penn State, is an educator, storyteller, organizational consultant, and mosaic artist. When she ...

Via Karen Dietz
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Alison D. Gilbert's curator insight, May 30, 2013 9:50 AM

I scooped this from Karen Dietz. She is a great story telling educator.

Margaret Driscoll, Learning Organization Librarian's curator insight, June 1, 2013 10:51 AM

Listening is a skill worth developing.

Karen Dietz's comment, June 6, 2013 4:36 PM
Thank you so much for your kind comment Alison! And Margaret, glad you also found value in the article.
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How Google Now Will Impact SEO & What You Can Do to Get a Head Start

How Google Now Will Impact SEO & What You Can Do to Get a Head Start | Powerful Marketing | Scoop.it
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.

Via Bonnie Burns
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Bonnie Burns's curator insight, May 7, 2013 11:50 AM

It isn't the search giant's first foray into mobile search however; it marks a significant turning point. Google can now predict what you need when you need it without a search prompt.

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18 Marketing Performance Metrics that Matter

18 Marketing Performance Metrics that Matter | Powerful Marketing | Scoop.it
Overview of 18 marketing performance factors, which, to varying degrees, affect your organization’s bottom line. And, why they matter.
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Powerful Marketing | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
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Denyse Drummond-Dunn's curator insight, May 2, 2013 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

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Your health plan – now with video games

Your health plan – now with video games | Powerful Marketing | Scoop.it

Consumers and health experts alike have long tried to make healthy choices seem more palatable by adding a dose of fun. (Think parents sneaking vegetables into their kids’ macaroni and cheese.) Now, companies are getting in on the action, using games to nudge employees in a more healthful direction.

 

Experts say such game-like health programs can be used to encourage consumers to engage in a wide range of healthy activities—everything from working out to getting flu shots.


Via Josué Cardona
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Josué Cardona's curator insight, April 3, 2013 4:27 PM

Health insurance companies are using gaming innovations to help people stay healthier, and keep costs down. Everybody wins.