Power of Video as Marketing Tool
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Where Will 69% of All Internet Traffic Be in 2017? - Business 2 Community

Where Will 69% of All Internet Traffic Be in 2017? - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
Where Will 69% of All Internet Traffic Be in 2017?: Content Conversations London – “Making Branded Video Acces... http://t.co/3KAukthT95
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Five ways that video can boost your digital marketing campaigns

Five ways that video can boost your digital marketing campaigns | Power of Video as Marketing Tool | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

Via Social Shweta
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Social Shweta's curator insight, September 12, 2013 1:06 PM

video for digital marketing

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When Video is no Longer an Option

When Video is no Longer an Option | Power of Video as Marketing Tool | Scoop.it
Picture this. You visit a travel and tourism website to plan a long awaited trip to the Bahamas. You need a place to stay and the floating kitchen sink on [...]
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4 Companies Creating Great Video Content - Business 2 Community

4 Companies Creating Great Video Content - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
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Case studies and best practices for creating video content 

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To Prove B2B Isn't "Boring to Boring," GE Turns to ... Vampires?

To Prove B2B Isn't "Boring to Boring," GE Turns to ... Vampires? | Power of Video as Marketing Tool | Scoop.it
GE's turning the world of B2B content on its head with a video campaign about, of all things, vampires!
DreamfootIndia's insight:

B2B marketing is tough..but giants like GE are redefining B2B marketing communciation works...#powerofvideo, #b2bmarketing, #videomarketing

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4 Simple Steps for Creating Content to Improve Your Lead Generation - Business 2 Community

4 Simple Steps for Creating Content to Improve Your Lead Generation - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
DreamfootIndia's insight:

Make Interactive Videos to lead clients into your sales funnel..#powerofvideo #videoCMtool 

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60% of Marketers Say Video Improves Email Conversion Rates [Report] - Business 2 Community

60% of Marketers Say Video Improves Email Conversion Rates [Report] - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
DreamfootIndia's insight:

Power of Video for B2B using Email Marketing...

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Current Trends in Video Marketing

Current Trends in Video Marketing | Power of Video as Marketing Tool | Scoop.it
For the past four years I've been dedicated to the video marketing scene and it's been one heck of a journey so far. I love getting to talk to marketers in the
DreamfootIndia's insight:

video marketing trends 2013

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Google Points to Major Trends in B2B Space

Google Points to Major Trends in B2B Space | Power of Video as Marketing Tool | Scoop.it
Mike Miller, director of business and industrial markets at Google, spoke with eMarketer for the B2B Perspective series about how business-to-business (B2B) clients are using video and social media.
DreamfootIndia's insight:
Major Trends in B2B Space for use of Video by B2B in 2013 :  
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10 B2B Content Marketing Best Practices - Business 2 Community

10 B2B Content Marketing Best Practices - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
DreamfootIndia's insight:

Video as top ten Content Marketing Tool...Videos are an excellent way to push content to your marketplace

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2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness | Power of Video as Marketing Tool | Scoop.it
New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marke...
DreamfootIndia's insight:

73% B2B marketers use video as a tool for content marketing..what are you doing?

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Role of Video in Content Marketing Efforts

MarketingProfs

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Role of Video as Content marketing tool 

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7 Great Benefits of Video Marketing for Sales and Lead Generation [Infographic] - Flimp Blog

7 Great Benefits of Video Marketing for Sales and Lead Generation [Infographic] - Flimp Blog | Power of Video as Marketing Tool | Scoop.it
DreamfootIndia's insight:

video for lead generation, sales, customer engagement..just about everything one thinks in Marketing..

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Video marketing: Is YouTube worth it?

Video marketing: Is YouTube worth it? | Power of Video as Marketing Tool | Scoop.it
Blog post at venture-Now : If you’re thinking more  about content marketing as part of becoming the , are you also thinking about video marketing?
Is video marketi[..] (Video marketing: Is YouTube worth it?
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Why Video Is The Perfect Ally To Online Marketing - Business 2 Community

Why Video Is The Perfect Ally To Online Marketing - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
Financial Post
Why Video Is The Perfect Ally To Online Marketing
Business 2 Community
Video is a great ally to any internet marketing campaign. SEO, in particular, benefits greatly from the presence and power of online video.
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Vital Statistics for B2B Marketers 2

All the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. To read all the facts and stats i...
DreamfootIndia's insight:

Not the boring old school statistics but engaging #videoinfographic depicting the #b2bmarketing  vital-statistics...

 

The shift towards #inboundmarketing and the #powerofvideos.

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82% Marketers Say Video Email Marketing is Effective [Survey]

82% Marketers Say Video Email Marketing is Effective [Survey] | Power of Video as Marketing Tool | Scoop.it
Using video as part of email marketing is a strategy that more marketers and brands are adopting. We take a look at some of the data from our latest report.
DreamfootIndia's insight:

#VideoEmailMarketing 

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3 tips for using video in email marketing | B2B Email Integration

3 tips for using video in email marketing | B2B Email Integration | Power of Video as Marketing Tool | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
DreamfootIndia's insight:

2013 Online Video Marketing Survey reflects power of #video as a #contentmarketing tool, very effective for conversion when used in #emailmarketing..plus how to use video in email..

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Why Airlines Have It Right with Video - Pardot

Why Airlines Have It Right with Video - Pardot | Power of Video as Marketing Tool | Scoop.it
If you’re in business, chances are you’ve done a decent amount of traveling throughout your career. Whether for client meetings or conferences, many professionals spend a lot of their time jetsetting from city to city (or even country to country!
DreamfootIndia's insight:

Case Studies: Airlines Unique videos..

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Nacho Average Video Campaign: What B2B Brands Can Learn From Doritos

Nacho Average Video Campaign: What B2B Brands Can Learn From Doritos | Power of Video as Marketing Tool | Scoop.it
Have you thought about using crowdsourced video content as part of a B2B marketing campaign? Read our tips based on the hugely successful Doritos Crash the Super Bowl campaign via the Vidyard blog.
DreamfootIndia's insight:

Best Practices: Using Video 'Doritos' and 'GE' 

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Amp Up Your Video Marketing With Branded Entertainment

Amp Up Your Video Marketing With Branded Entertainment | Power of Video as Marketing Tool | Scoop.it
I’ll be the first to admit, I’ve never heard of street trials cycling and I imagine many people don’t know much about this sport, which is wha
DreamfootIndia's insight:

Example of Red Bull utilising Video for  Brand Entertainment 


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7 Examples of Video Concepts For Business (ones that work!)

7 Examples of Video Concepts For Business (ones that work!) | Power of Video as Marketing Tool | Scoop.it
Business video concepts don't have to be dull. It's pretty easy to go shoot some talking head interviews but it takes a bit of extra work to make your video con
DreamfootIndia's insight:

Explainer Video or Trailer, Live action or Stop motion animation video? Examples of brands in b2b that have used video in different ways..B2B Video Marketing

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GE Tells the Secret of Making Geeky Cool

GE Tells the Secret of Making Geeky Cool | Power of Video as Marketing Tool | Scoop.it
Behind GE 's advertising strategy
DreamfootIndia's insight:

GE emerged as a thought leader to change the ways b2b uses video for content marketing. Redefing b2b from boring-to-boring to bold-to-brave businesses..

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Top 2013 Content marketing Trends in 2013

Marketing Profs

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Videos are now viewed as the fifth most effective content type to reach B2B audiences.
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Video Marketing: Why It’s Good For Your Business - Business 2 Community

Video Marketing: Why It’s Good For Your Business - Business 2 Community | Power of Video as Marketing Tool | Scoop.it
DreamfootIndia's insight:

your TAs are watching videos online..Best way to begin conversation or remind them about your existence or even keeping them engaged...Video works for everything.

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