To drive traffic, you can curate to your blog, an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media.