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7 Content Curation Tips for Personal Branding Success

7 Content Curation Tips for Personal Branding Success | Power of Content Curation | Scoop.it

Roger Parker shares 7 simple content curation tips for personal branding success.


7 tips for content curation done right

I’ve been studying this series since it began; here are some of the lessons and tips that set it apart from the everyday.


1. Purposeful. The essence of successful project lies in its description and purpose statement. In this case, the series is described as, “a weekly collection of cool discoveries from around the Web.” Most of the time, it’s mission is described as, “Most times the goal is to get you thinking differently about communication, collaboration, culture, and life in general.“


2. Relevance. People don’t read high-tech blogs for comic relief, however. For a blog, or a business, to survive, it has to value to customers and readers in terms of practical assistance, entertainment, or inspiration. This calls for a level of curation that goes beyond checking out the most popular blogs on the Internet. It requires an intimate understanding of your intended reader’s interests and values combined with a bloodhound’s tenacity following a clue.


3. Surprise. Given the wealth of daily compiled content curation publications on the Internet, serendipity–the ability to search out and discover previous unknown resources–becomes more and more essential. If your compilations merely echo the information that’s available elsewhere, the value of your brand quickly declines. The game is over when your recommendations fail to be pleasant discoveries. (I find these are almost always fresh discoveries on topics I do not normally follow–but am glad I’ve been introduced to.)


4. Annotation. The care you take in introducing and “selling the value” of the resources you’re recommending plays a big role in the success of your content curation efforts. You have to provide a context that relates the resource you’re recommending to your readers interests in as concise and entertaining a way as possible.


5. Engaging. Engagement, as practiced in the Mindjet blog’s Super Fun Friday Link Time takes forms. One is the over-the-top, tongue-in-cheek title, which promises a lighthearted end-of-the-week approach. A second approach is hinted at by the second part of the feature’s mission statement, that follows the “Most of the time” sentence above. The second sentence reads, just 4 words, reads; “Other times, LOLCAT ATTACK!” The sentence engages because promise to provoke.


6. Scarcity. Small, but crucial point; once a week is the perfect frequency for curated content. The Super Happy Fun Friday Link Time would quickly lose its appeal the more days of the week it appeared. As it is, the Friday-only schedule not only provides enough time to search out on-target, undiscovered relevant posts, it avoids reader burnout while providing a welcome change from the other daily blog post topics.


7. Consistency. The other side of scarcity, of course, is consistency. Having made a commitment to a fresh feature each Friday, it soon becomes a habit for readers who look forward to it each week…and will probably check back the next week if they were traveling or busy over the weekend.

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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Power of Content Curation | Scoop.it


Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.


Marty Note
This post is about five lessons learned from favorite Scoopiters such as


@Guillaume Decugis   @Ally Greer


@Brian Yanish - MarketingHits.com


@ janlgordon


@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - www.socialmediaslant.com


Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com



Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Olivier Milo's curator insight, January 20, 9:23 PM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - www.socialmediaslant.com.

malek's curator insight, January 21, 5:02 AM

Some of the best tips you'll find around

Carlos Polaino Jiménez's curator insight, February 1, 4:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

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Content Curation: Getting Beyond the Buzz

Content Curation: Getting Beyond the Buzz | Power of Content Curation | Scoop.it
Content curation is creating quite a "buzz" around the web of late. Unfortunately, the vast majority of people online often misunderstand it.


Content curation is the process of pulling together content from various sources around the web, then presenting it to the reader in your own unique style. It might be easier to understand content curation by defining what it is not.

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10 Popular Content Curation Tools

10 Popular Content Curation Tools | Power of Content Curation | Scoop.it
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.

Via Bill Hurley
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Bill Hurley's curator insight, March 11, 7:13 AM

Good list, and I would add Flipboard. What's your favorite content creation tool?

Nicoletta Gay's curator insight, March 12, 6:40 AM

1) Scoop.it (http://www.scoop.it/)

2) Storify (https://storify.com/)

3) Curata (http://www.curata.com/)

4)  Trap.it (http://trap.it/)

5)  Postplanner (http://www.postplanner.com/)

6) Paper.li (http://paper.li/) 

7) Kurasie (http://kurasie.com/)

8) Bundlepost (http://www.bundlepost.com/)

9) ContentGems (https://contentgems.com)

10) Zite App (http://zite.com/)

 

Neha Xavier's curator insight, March 13, 4:26 AM

Very Informative article... I need more information on trapit.

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6 Ways to Create Great Content in Only 15 Minutes a Day

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short

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GKAnanthram's curator insight, February 24, 12:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 24, 9:18 PM

A well-thought writing process

Paula Silva's comment, March 3, 3:37 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awes
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Marilyn Moran's curator insight, February 2, 7:37 AM

Great tips on curating content to get noticed on the web!

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6 Sanity Checks when Curating Content [Infographic]

6 Sanity Checks when Curating Content [Infographic] | Power of Content Curation | Scoop.it
Sometimes we find ourselves going through the day with the same old habits, not checking in to make sure we’re following the most successful content marketing steps.
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4 Content Marketing Secrets Every Small Business Should Know

4 Content Marketing Secrets Every Small Business Should Know | Power of Content Curation | Scoop.it
Prior to the social networking age, the only industries that had to worry about continually producing fresh, original content were academia, news and entertainment. Today, with blogs and social platforms like Twitter and Facebook representing major components of most brands' marketing strategy, businesses in all fields are expected to be expert content curators, and the old "publish or perish" adage now applies to just about everyone.
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Content curation: A critical element in any content strategy

Content curation: A critical element in any content strategy | Power of Content Curation | Scoop.it

The realization that a meaningful and effective online marketing presence requires large amounts of content can often send small and lean midsize organizations spiraling into despair.

 

Larger organizations, after all, often have whole teams of writers, video producers, audio engineers and graphic artists churning out high-quality, branded content that they can distribute through their social media channels multiple times per day. There is no way smaller businesses with their available resources can compete. Or can they?

 

The value of content in online, inbound marketing can’t be understated. To embrace social marketing is to commit to audiences online in a disciplined and consistent way on a long-term basis. In plain English, this means you must post a minimum of five to seven days a week with information valuable to your audiences, with the goal of giving them the confidence they need to purchase from you. But what to post? A broken record of product promotion will likely turn off all but your most loyal of brand advocates; and as noted above, resources make it impossible for most to be able to produce copious amounts of quality content to distribute every day of the week.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 29, 2013 11:25 AM

A good discussion about the value of content #curation for #brand marketing.

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Voice Lessons On Content Marketing #contentcuration

Voice Lessons On Content Marketing #contentcuration | Power of Content Curation | Scoop.it

Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original content to cultivate their awareness and credibility. Face it, creating content is expensive and time-consuming. Using others’ content is a great way to augment your brand, It’s also somewhat validating since someone else created it. Marketers should take a lesson from CeeLo and Christina Aguilara so they can create curated content to get them noticed and establish their brand!

Brian Yanish - MarketingHits.com's insight:

Here's a good article discussing some of the pitfalls you may find when using content curation in your marketing strategy.

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5 Ways to Engage Readers Through Curated Content

5 Ways to Engage Readers Through Curated Content | Power of Content Curation | Scoop.it

Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.


The hard part is getting your audience to engage. Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog.


Here are five ways to curate content that drives engagement:

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How to Use Paper.li to Add Value, Promote Influencers and Build Personal Brand - Business 2 Community

How to Use Paper.li to Add Value, Promote Influencers and Build Personal Brand - Business 2 Community | Power of Content Curation | Scoop.it
Paper.li was one of the early content curation tools for taking your social streams and rendering them in a visually appealing newspaper-style format.
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Content Curation Infographic: Process & Best Practices

Content Curation Infographic: Process & Best Practices | Power of Content Curation | Scoop.it
Curation of online content that is relevant to your business can be an excellent way to drive SEO. Here is an infographic guide.

Via Lauren Moss
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NXTLevel's curator insight, September 28, 2013 9:55 PM

I'm almost sick of Infographics already but this one is worth the read. Nice work.

Beth Kanter's comment, September 29, 2013 11:40 AM
The tools section is pretty lame - weird categories. Obviously, they didn't review the experts, like Robin Good, and refer to his work.
Jean-Marie Grange's curator insight, September 30, 2013 10:36 AM

Content curation is key to build a community and maintain brand awareness. This short infographic presents the major tools and how to use them.

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Understanding Content Curation & How It Applies to Social Media

Understanding Content Curation & How It Applies to Social Media | Power of Content Curation | Scoop.it

Imagine this. You’re the editor of a newspaper…. but you work on an island in the middle of the South Pacific. No internet access to help with research. No team of reporters. Not even a phone, smart or otherwise.


Just a naked desk, stuck in the middle of an empty beach.


Forget about what happens when your laptop battery dies, where to get a decent cup of coffee to get your creative juices flowing or how to get paid without advertisers or subscribers.


How can you possibly create a newspaper?! Write about where the crabs scuttling across the sand are headed? Do a trends piece about the tides coming and going? Without outside stimulus to keep things interesting and newsworthy, your newspaper is bound to get very dreary, very quickly.


Social media and brand journalism are no different. Without a blend of outside information to keep things lively and timely, it gets predictable, boring and ineffective FAST.


Enter content curation.

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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Power of Content Curation | Scoop.it

Overview of 25 content marketing tools for creation, curation, promotion/distribution, and analytics/tracking to help you grow your business.


Via massimo facchinetti
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Jeff Domansky's curator insight, May 10, 7:24 AM

Great resource for content marketers and curation pros.

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Curation Inspiration Information: 5 Tips for Becoming a Better Curator

Curation Inspiration Information: 5 Tips for Becoming a Better Curator | Power of Content Curation | Scoop.it
Curation is more than simply sharing links. It’s important to add value to what you are curating and to put that material in context for your audience.
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Heather Koroll's curator insight, March 15, 5:28 PM

add your insight...

 

 
Louise Quo Vadis's curator insight, March 16, 11:06 AM

I like this article because it helped me focus on what I really should be doing. Anyone else has an opinion on this?

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How to Speed Up Your Content Curation Process

How to Speed Up Your Content Curation Process | Power of Content Curation | Scoop.it

Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant contentin a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutionsSharing other people’s content is a great way to quicklybecome the recognized expert in your field.

It can take a lot of time to find and evaluate content that’s good enough to share. What if you could save that time and use it to be more productive? Keep reading because I’m going to show you my favorite content curation tools—Feedly and If This Then That (IFTTT)—and explain how to use them together to make content curation much easier.

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Heather Koroll's curator insight, February 26, 5:12 PM

add your insight...

 

 
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B2B Social Media Curation: Tips and Tricks

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Marketers reveal top digital objectives for 2014 #infographic

Marketers reveal top digital objectives for 2014 #infographic | Power of Content Curation | Scoop.it
Take a look at this infographic from the the guys at Webmarketing123, which reveals just what marketers are planning for the next 12 months.
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The Value of Content Curation: Thought Leadership

The Value of Content Curation: Thought Leadership | Power of Content Curation | Scoop.it

Being a thought leader has always been a priority for businesses, but not particularly easy to become. Even if a brand is incredibly innovative, creative and effective, it won’t grow if it’s not being proactive. With the importance of online presence increasing, brands must find different ways to engage with their audience and to present new ideas to. One easy method to developing and succeeding in thought leadership is, simply, content curation.

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Increase Social Media Capital with Content Curation

Increase Social Media Capital with Content Curation | Power of Content Curation | Scoop.it

Content curation is invaluable to winning social media marketing.  To leverage the power of content curation, you must explore, discover, curate and share relevant, industry-leading content across at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn.  If you have committed to going social, a company presence on these major social networks is required.  However, it is important to note that just having social media profiles does not amount to effective social media marketing.  High-quality content curation is valuable to others, will grow your social audience, and increases social lead generation.  

How Much Content Should You Curate?

Curate and share six pieces of content on Twitter daily.  For Facebook, LinkedIn and Google+, two is enough, since over-sharing on these social networks could get your shared content branded as spam.  Ensure that you always include the content creator’s name—using his or her Twitter handle or a link to the author’s page on Facebook, LinkedIn or Google+.  Your content curation should be spaced out throughout the day between 9 am and 6 pm.  Using a social media management dashboard like HootSuite lets you schedule your posts ahead of time once a day, which greatly simplifies the sharing of your curated content.  Share curated content across all your social networks Monday through Friday. 

Brian Yanish - MarketingHits.com's insight:

This article covers 8 tools to help with your content curation.

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9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs | Power of Content Curation | Scoop.it
The Google+ social network is Google’s “Social layer.” Every action and interaction we make on Google+ is captured and indexed by Google.
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Building Thought Leadership through Content Curation

Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)

Via Marc Rougier
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Marc Rougier's curator insight, November 1, 2013 8:51 PM

A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne WeisgerberNot recent (2011) but still totally relevant.


I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :)


I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector.


This is why content curation is so beautifuly correlated to demonstrating thought leadership.

Marilyn Moran's curator insight, November 19, 2013 5:45 PM

Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here!

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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | Power of Content Curation | Scoop.it


Content curation certainly has its supporters and detractors. Some suggest that it’s no different than aggregation, while advocates contend that it’s another way to share timely information and insights that support a brand and its corporate marketing goals.


Content Marketing Institute has covered the topic extensively from a number of angles. The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts

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40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With | Power of Content Curation | Scoop.it

After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...



Via Jeff Domansky
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Constance Jones Collier's curator insight, October 14, 2013 8:45 PM

Want easy answers then consider this ...

carine khiami's curator insight, November 9, 2013 4:35 AM

Va falloir que j'étudie ces outils dans le détail...

Charles Rein's curator insight, December 6, 2013 6:51 AM

Great List of Social media tools

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Driving Revenue w/ Social, Content, Marketing Automation

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 


Via Ally Greer
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theclairbyrd's curator insight, October 10, 2013 1:21 PM

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

AlGonzalezinfo's curator insight, October 31, 2013 11:56 AM

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

Marc Kneepkens's curator insight, November 2, 2013 1:43 PM

Great presentation.

How about using strategies like this to find funding? Creativity impresses investors.