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Content marketing for small business with power-content.com and BuildALittleBuzz.com.
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How to Optimize Content When You Don’t Know Jack about SEO

How to Optimize Content When You Don’t Know Jack about SEO | power-content | Scoop.it
Knowing how to optimize content for search engines is essential, but can be tricky. Here are some basic tips that are easy to follow to get you on track.
KarenE's insight:

Some great advice here...bottom line, if you don't know Jack about SEO....learn it! 

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Content Marketing For People Who Hate Writing - Marketing Land

Marketing LandContent Marketing For People Who Hate WritingMarketing LandIt's a win-win situation for everyone involved.
KarenE's insight:

I call this "facilitated blogging" and it work's really well when you're not an industry expert, but your clients are (but they're not writers - or simply don't have time to put thoughts on paper).

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Word of Mouth Marketing: Social Media Is Our New Backyard Fence - Business 2 Community

Word of Mouth Marketing: Social Media Is Our New Backyard Fence - Business 2 Community | power-content | Scoop.it
Business 2 CommunityWord of Mouth Marketing: Social Media Is Our New Backyard FenceBusiness 2 CommunityWhat's the online “word-of-mouth” buzz from your customers these days?
KarenE's insight:

GREAT arguments FOR social media marketing -- which stems, of course, from CONTENT marketing. Consider these tidbits, but read through the entire article -- it's a quick read, and worth it. 


     Only 12% of businesses described social media promotion as a must and nearly 50% of respondents aren’t using social media at all. 


And yet: 


     The Word of Mouth Marketing Association notes that 81% of consumers are influenced by a friend’s social media post and that 92% of consumers trust product recommendations from friends and family more than any other type of marketing. 


So why aren't businesses focused on social? Here's what they say: 

-- too busy

-- don't know how

-- uncertain of benefits


Wow - HUGE opportunity here!

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Content Marketing Trends In 2013 - Small Business Trends

Small Business TrendsContent Marketing Trends In 2013Small Business TrendsAlready we are seeing certain content marketing trends that are turning heads and building a buzz.
KarenE's insight:

Great list of content marketing trends. Shows just how time-consuming an effective content strategy can be for small business owners who have SO much on their plates already. 

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