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Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual
My favorite example is Zensorium/Tinke http://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-storytelling-on-the-web.There are still a some rough edges to be cut off theidea of wrapping a website around digital storytelling, but deep inside these examples is a clear new trend...even if all the bugs haven't been quite worked out yet. What about you? Do you have favorite examples of great visual storytelling online?