Pourquoi's innovation and creativity digest
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Pourquoi's innovation and creativity digest
Latest thinking on the emerging world - disruption, innovation and creativity
Curated by Josie Gibson
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Use Big Data to Create Value for Customers, Not Just Target Them

Use Big Data to Create Value for Customers, Not Just Target Them | Pourquoi's innovation and creativity digest | Scoop.it

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and consume? But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality: Winning the next transaction eventually yields only short term tactical advantage, and it overlooks one big and inevitable outcome.

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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Pourquoi's innovation and creativity digest | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...