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La Maison des Babayagas : de l'utopie à l'innovation sociale

La maison des babayagas : de l'utopie à l'innovation sociale

Via Aurélien BADET
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Une solution concrète et innovante quand on sait qu'en 2050 près d’un français sur trois aura plus de 60 ans, contre un sur cinq en 2005.

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Brigitte de BOUCAUD's curator insight, May 29, 2014 4:17 PM

Un des 1er exemples inspirants sur le sujet !

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Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good | For a more sustainable marketing ... | Scoop.it
One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits.
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10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond | Sustainable Brands

10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond | Sustainable Brands | For a more sustainable marketing ... | Scoop.it
If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier said than done, of course, though we are seeing a number of encouraging trends within the Sustainable Brands community that, while still nascent, are promising to deliver a lot of value for years to come. Here is a list of 10 such trends that are top of mind for our team at the moment. 

1. The growing list of celebrities supporting sustainability-driven communication campaigns

2. Quality humor, edgy terms and instant meme-ability in marketing and advertising campaigns

3. Transparency campaigns gaining momentum but scrutinized ever more closely

4. Intensifying collaboration between the peer-to-peer and mainstream economies

5. A growing ecosystem of players and initiatives around circular business models

6. New horizons for city-brand partnerships in implementing new solutions together

7. Powerful synergies await us when our homes get truly connected and smart

8. Major pivots in favor of shifting product portfolios with sustainability-driven criteria in mind

9. Radically local supply chains that are logistically possible, commercially viable and brand-aligned

10. The mighty force created by combining employee engagement with impact investing

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#BioBus – The UK’s first food and poo-powered bus

We’ve launched the first UK bus powered on gas generated from recycling food waste and treating sewage – the Bio-Bus! Television personality Stefan Gates too...
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Australian - broadband market - insights, statistics and forecasts published by leading research firm - WhaTech

Australian - broadband market - insights, statistics and forecasts published by leading research firm - WhaTech | For a more sustainable marketing ... | Scoop.it
Broadband market enters a new era following the NBN strategic review. The National Broadband Network continuing evolution Since being implemented in 2012, Australia's NBN has undergone significant changes. The late-2013 strategic review of the NBN, commissioned by a newly elected government, established a very different framework. Instead of 93% of the population being covered by FttP, the new architecture has called for a hybrid network incorporating FttP and FttN, and utilising existing DSL and HFC plant.
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Youth Call for Climate Education to Be Taught in Schools | Sustainable Brands

Youth Call for Climate Education to Be Taught in Schools | Sustainable Brands | For a more sustainable marketing ... | Scoop.it
The New York City Council, the EPA, the Natural Resources Defense Council, Alliance for Climate Education (ACE) and Global Kids held a joint press conference Wednesday morning on the steps of New York City Hall to push for statewide climate education for K-12 schools in New York. And earlier this week in San Francisco, Mayor Ed Lee announced a new partnership with ACE that will provide climate education to all San Francisco public high school students.
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He Holds The Patent That Could DESTROY Monsanto And Change The World

He Holds The Patent That Could DESTROY Monsanto And Change The World | For a more sustainable marketing ... | Scoop.it

March 10th, 2015

 

If there's anything you read – or share – let this be it. The content of this article has potential to radically shift the world in a variety of positive ways.

And as Monsanto would love for this article to not go viral, all we can ask is that you share, share, share the information being presented so that it can reach as many people as possible.

In 2006, a patent was granted to a man named Paul Stamets. Though Paul is the world's leading mycologist, his patent has received very little attention and exposure. Why is that? Stated by executives in the pesticide industry, this patent represents “the most disruptive technology we have ever witnessed.” And when the executives say disruptive, they are referring to it being disruptive to the chemical pesticides industry.  

What has Paul discovered? The mycologist has figured out how to use mother nature's own creations to keep insects from destroying crops. It's what is being called SMART pesticides. These pesticides provide safe & nearly permanent solution for controlling over 200,000 species of insects - and all thanks to the 'magic' of mushrooms.

Paul does this by taking entomopathogenic Fungi (fungi that destroys insects) and morphs it so it does not produce spores. In turn, this actually attracts the insects who then eat and turn into fungi from the inside out!

 

This patent has potential to revolutionize the way humans grow crops – if it can be allowed to reach mass exposure.

To tolerate the use of pesticides in modern agriculture is to deny evidence proving its detrimental effects against the environment. Such ignorance really can no longer be tolerated. For example, can you imagine a world without bees? Monsanto's chemical concoctions which are being sprayed all over farmers' fields around the world are attributed to the large-scale bee die off. While a growing number of countries are banning Monsanto, it's still being used in  in nations who should  be aware of its dangers. To say that  new methods  need to be implemented before it is too late is an understatement.  

Monsanto presently generates $16 billion dollars per year (as reported in 2014), therefore you can be certain they do not want anything interrupting that flow of revenue. Such income gives them nearly limitless resources and abilities to suppress information that may be damaging their reputation.

But by becoming educated on the benefits of growing sustainable, organic, and bio-dynamic food, sharing articles like this, and boycotting GMO & herbicide-sprayed crops, the corporate demon may soon get the message.

Here are helpful links to understand more about the incredible patent discussed above:

Here is a link to the patent we are speaking of: 7,122,176
http://www.google.com/patents/US7122176

A list of all the patents Paul has applied for:
http://patents.justia.com/inventor/paul-edward-stamets

Plenty of information about Paul Stamets:
http://www.fungi.com/about-paul-stamets.html

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LES ÉTIQUETTES VOUS DISENT TOUT

LES ÉTIQUETTES VOUS DISENT TOUT | For a more sustainable marketing ... | Scoop.it
Au Canada, pour sensibiliser sur les conditions dans lesquelles sont fabriqués nos vêtements, les étiquettes s’expriment. Au-delà des matières, des consignes de lavage et de la provenance, vous connaîtrez l’histoire de ceux qui ont confectionné vos habits.

Ce n’est pas la première fois que les étiquettes prennent la parole : l’année dernière, c’était une robePrimark qui avait défrayé la chronique après qu’une Irlandaise aie découvert un appel à l’aide cousu sur son étiquette.

Les conditions de confection des vêtements laissent parfois à désirer, ce n’est plus un secret et les scandales continuent d’éclabousser de nombreuses marques. Pour bousculer les mentalités à ce sujet, le Réseau canadien du commerce équitable a lancé une campagne qui redonne aux étiquettes leur rôle premier : celui d’informer.

Ici, en plus de la provenance et de la matière du vêtement, on découvre toute l’histoire de celui qui l’a fabriqué. Comme Joya, au Bangladesh, qui a dû quitter l’école à 12 ans pour aider sa mère et ses frères, après que son père ait été tué dans un incendie. Elle a confectionné une veste de costume. Au Cambodge, c’est un petit garçon de 9 ans qui est à l’origine d’un pull en coton : debout à 5h du matin, la poussière de son usine emplit son système respiratoire. Combien la journée de travail passée à suffoquer est-elle payée ? Moins d’un dollar.   

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FingerReader - Wearable Text-Reading Device for visually impaired people

The FingerReader is a wearable device that assists in reading printed text. It is a tool both for visually impaired people that require help with accessing printed text, as well as an aid for language translation. Wearers scan a text line with their finger and receive an audio feedback of the words and a haptic feedback of the layout: start and end of line, new line, and other cues. The FingerReader algorithm knows to detect and give feedback when the user veers away from the baseline of the text, and helps them maintain a straight scanning motion within the line. fluid.media.mit.edu/projects/fingerreader

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Southern Hemisphere’s Largest Solar Power Plant Set to Start

Southern Hemisphere’s Largest Solar Power Plant Set to Start | For a more sustainable marketing ... | Scoop.it

(Bloomberg) -- A project in the Australian Outback that will more than double the country’s large-scale solar output should begin generating its initial power as early as this week, according to First Solar Inc.

The A$290 million ($220 million) Nyngan solar plant in New South Wales state will start at 25 megawatts before increasing to full capacity of 102 megawatts, said Jack Curtis, Asia-Pacific manager at First Solar, a partner in the project led by AGL Energy Ltd. The plant will be fully operational by July, Sydney-based AGL said last week.

The solar project is expected to be the largest in the Southern Hemisphere until a 141-megawatt First Solar project in Chile begins in late 2015, according to data compiled by Bloomberg. AGL and First Solar, the U.S. panel manufacturer, are also building a 53-megawatt solar plant in Broken Hill, west of Nyngan in New South Wales.

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Cet homme veut planter un milliard d'arbres avec des drones

Cet homme veut planter un milliard d'arbres avec des drones | For a more sustainable marketing ... | Scoop.it
Équipés de canons à air comprimé projetant de petites boules biodégradables, les engins volants de Lauren Fletcher, ex-ingénieur de la NASA, visent à industrialiser la plantation d'arbres. Planter un milliard d’arbres grâce à des drones, c’est le pari fou entrepris par Lauren Fletcher, un ancien...
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On by XYZE The Smart measuring tape to shop fashion online

Welcome to XYZE, smart measuring tape connected with your right size. This app works with “On”, which can be pre-ordered at http://igg.me/at/on-xyze/x/2359424

Measure yourself using "On", Create your digital profile. Get the right size! 

"On" is the new way to interact with your favourites garments by using your body measurements. All you need to do is take your body measurements with on, our digital measuring tape, create your digital profile by following our tutorial and then be sure that whatever you are going to buy will perfectly fit.

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The Upcycled City

The Upcycled City | For a more sustainable marketing ... | Scoop.it

It’s undeniable: cars are awesome. Press a pedal, go 90 miles an hour. Magic, right? It’s little wonder that when folks saw the incredible progress cars would bring, they put all their chips in. They paved the way, quite literally, for the car-centric urban forms we know and tolerate today.

Could they have imagined a day when cities willingly give up car space for people?

Early in my urban planning education, I remember reading that two-thirds of the land in Downtown Los Angeles was dedicated for automobile use: one third for parking lots and garages, and one third for streets and freeways. I didn’t know a lot about land use theory, but that struck me as a terrible waste of land, especially for an area that has the highest level of transit connection in the city.

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Quand la 'sharing economy' et le 'crowdsourcing' font bouger les lignes du marketing digital

Quand la 'sharing economy' et le 'crowdsourcing' font bouger les lignes du marketing digital | For a more sustainable marketing ... | Scoop.it
Tout en contribuant parfois 'à l'insu de leur plein gré' à la paupérisation de professions entières, des services tels que Cloudpeeps, Doz, Creads, Wiligo ou eYeka proposent aux entreprises et aux marques des solutions marketing, à bas-coût, réactives, et agiles.
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Jamie Oliver #FoodRevolutionDay Song - YouTube

http://www.foodrevolutionday.com is Jamie Oliver's global campaign to put compulsory practical food education on the school curriculum. SIGN IT. SHARE IT. 

 

Find more: https://www.change.org/p/jamie-oliver-needs-your-help-fighting-for-food-education-foodrevolutionday

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Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities

Forget Desert Solar Farms: We Can Get More Than Enough Solar Energy From Cities | For a more sustainable marketing ... | Scoop.it
Using California's rooftops, parking lots, and other developed land, the state could power itself up to five times over.
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How Tesla's Batteries Will Power Your Home | WIRED

How Tesla's Batteries Will Power Your Home | WIRED | For a more sustainable marketing ... | Scoop.it

FINDING SOURCES OF energy isn’t actually difficult. It comes from wind, from water, from the sun, from the geothermal forces in the heart of the planet itself. The trick is holding onto that energy and moving it around, storing it and then delivering it where people need it. That’s why carbon-based sources like oil are so great. They’re transportable and shelf-stable.

So how will people store and transport energy from renewable sources? Batteries.

Last night, Elon Musk outlined his plan to bring a Tesla battery to homes and offices, generally as an adjunct to solar panels—green energy, on demand. The billionaire CEO unveiled the Powerwall, a battery in 7 or 10 kilowatt-hour sizes. For bigger operations, there’s also a 100 kWh unit called the Powerpack. And the Powerwall doesn’t just let you bank late afternoon solar for late night bingeing; you can also pull power from the grid during off-peak hours. All this for $3,500.

Battery technology is already pretty robust, but it’s never been able to hit such a reasonable price point. “The challenge is to develop a storage system that is economical, with a reasonable payback period for the customer,” says Ping Liu, program director at ARPA-E, the government agency charged with developing new sources of energy. The payback period is your savings over time, by weaning your home off Big Grid.

RELATED POSTSElon Musk's Grand Plan to Power the World With BatteriesShould You Get a Tesla Home Battery? Let Physics ExplainTesla's New Battery Will Make Lithium Ion the Next AA

Batteries don’t store electricity; they store energy. They do this by keeping two different materials—a positively charged cathode and a negatively charged anode—separated by some sort of non-conducting material, categorically called electrolytes. The electrolyte keeps the cathode and anode from touching, but lets molecules pass through. When the terminals (the ends labeled with + and – signs) are connected to an electrical circuit, a chemical reaction inside the battery forces molecules from the cathode to pass through the electrocyte and into the anode. The anode responds by firing off electrons through the negative terminal, and anything wired into the circuit gets power.

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Trending: 'Low-Carb' Clothing, a T-Shirt Vending Machine and a Nordic Action Plan for Sustainable Fashion

Trending: 'Low-Carb' Clothing, a T-Shirt Vending Machine and a Nordic Action Plan for Sustainable Fashion | For a more sustainable marketing ... | Scoop.it
The past week saw continued momentum in the global push for a more sustainable fashion industry, some from some surprising sources.

On Monday, the day after John Oliver’s blistering takedown of fast fashion on “Last Week Tonight,” leaders from Sweden, Denmark, Iceland, Norway and Finland presented an action plan to establish their region as a driver of sustainable design, production and consumption by creating a circular economy for garments and textiles no later than 2050.

"Sustainability must not be an accessory," said Kirsten Brosbøl, Denmark's minister of the environment, in her opening remarks. "It has to be straight to the core, and it should be in every fiber."

Brosbøl pointed out that the textile industry is one of the most resource-consuming sectors in the world, noting that a Nordic citizen’s annual consumption of textiles uses more water than a family of three over the course of a year and produces the carbon dioxide equivalent of a 2,000-kilometre car journey. 80 percent of a garment’s environmental impact stems from choices made during the design phase, creating a huge opportunity for designers to minimize the footprint of its textiles.

The plan consists of a four-pronged approach:

Fostering sustainable designers through joint education programs across the Nordic region.Mitigating environmental pollution through a common supply-chain standard, while pressuring the EU to enhance chemical regulations.Cultivating a bigger market for sustainable fashion through responsible procurement and eco-labels.And shifting the market toward greater recycling and reuse of materials.

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Dear Future Generations: Sorry - YouTube

For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. So what’s one secret to engaging a worldwide audience in a global ecological imperative in a matter of hours? Recruit someone like Prince Ea to deliver the message.

As environmental NGO Code REDD discovered this week, the celebrity activist, spoken word artist and YouTube sensation was the key to turning its Stand for Trees campaign, launched in February, into a global phenomenon in a matter of hours: “Dear Future Generations” — his new piece inspired by the campaign, debuted Monday — and had 34,539,865 Facebook views and over 231,398 YouTube views as of press time today.

Stand For Trees is the first consumer campaign to use the power of social media and crowdfunding to enable users to take action to reduce deforestation and curb climate change. Supporters are asked to purchase $10 Stand for Trees offset certificates, which each prevent one metric tonne of carbon dioxide (CO2) from being released into the atmosphere while protecting threatened ecosystems that sustain forest communities and numerous endangered species.

As actor Edward Norton, UN Goodwill Ambassador for Biodiversity, said at the launch of the campaign: “Stand for Trees can be a game-changer by harnessing the power of crowdfunding to protect forests, the air we breathe, and the climate that sustains us. It offers a clear and affordable way to make a real difference.”

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La France championne en responsabilité sociale des entreprises

La France championne en responsabilité sociale des entreprises | For a more sustainable marketing ... | Scoop.it
Une étude désigne la France comme l'un des pays les plus performants en matière de responsabilité sociale des entreprises (RSE). Seul bémol: l'Hexagone accuse un léger retard sur les question de l'éthique des affaires.
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The power of story telling...

Opening a Fake Gun Store on the Lower East Side to Make a Point

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion in Film at Cannes. Now, they've moved on to a new tactic—a social experiment set in the real world.


They did what they're calling "the unthinkable"—opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling.

 

To create drama, they put disturbing tags on each weapon, indicating which models were used in particular mass shootings, unintentional shootings, homicides and suicides. Needless to say, the fresh-faced buyers end up looking rather pallid by the end, and aren't quite as excited to head home with a firearm.


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A fake crowdfunding campaign to raise awareness of child poverty - The Cloak of Invisibility

For many centuries people have tried to create a device that would cause objects and even people to disappear. Up until now, however, all the technology deve...
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A powerful and smart marketing idea that simulates the creation of a crowdfunding product to highlight the plight of abandoned children in the street.
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How a brand can increase its "human capital"...

When Samsung decides to set up a nice trap for a partially deaf boy...

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Glowing Plants: Natural Lighting with no Electricity

Glowing Plants: Natural Lighting with no Electricity | For a more sustainable marketing ... | Scoop.it
Create GLOWING PLANTS using synthetic biology and Genome Compiler's software - the first step in creating sustainable natural lighting
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$1,5 million for charity in exchange of 1 million calories

What if practicing a sport contributed to charity ? In the US, Fitbit - global leader in the Connected Health and Fitness category - partners with Joel McHale to encourage consumers to get active and do good by burning 1 billion calories.This humanitarian operation is called FitForFood . Fitbit’s FitForFood campaign encourages consumers to stick to a healthy resolution that is both “good for me” and “good for we.”
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The collaborative response to the threat faced by bee populations...

Check out our crowd-funding campaign: http://igg.me/at/osbeehives/x/3028972 The Open Source Beehives project is a collaborative response to the threat faced by…
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