Web business intelligence is an area that no SMB can afford to ignore. Miss out on this rich data source, and you could be hurting your competitive position. Consider the facts: according to Pew Internet, 81 percent of adults in the U.S. use the web regularly and 73% of web users use social networking sites. So if you want to do better business you need to keep track of what’s happening online. That’s why it’s essential to integrate web data into your business analytics solution. IT administrators play an important part in helping business leaders to harvest the data.
Via Brian Yanish - MarketingHits.com