Pour améliorer l'efficacité de votre force de vente, une seule adresse: mMm (formation_ conseil_ animation) en marketing management........................ des entreprises et des organisations .......... mehenni Marketing management.........
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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Pour améliorer l'efficacité de votre force de vente, une seule adresse: mMm (formation_ conseil_ animation) en marketing management........................ des entreprises et des organisations .......... mehenni Marketing management......... | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.

 

... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”

 

This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


Via Jeff Domansky
Tahar Mehenni's insight:

http:www.globallshare.com/globaltadjer

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Jeff Domansky's curator insight, June 14, 2014 2:56 AM

Trending. Back to the future when it comes to advertising.

AlGonzalezinfo's curator insight, June 16, 2014 7:46 AM

Great read. 

Rescooped by Tahar Mehenni from visualizing social media
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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Pour améliorer l'efficacité de votre force de vente, une seule adresse: mMm (formation_ conseil_ animation) en marketing management........................ des entreprises et des organisations .......... mehenni Marketing management......... | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
Tahar Mehenni's insight:

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

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Abi Adeleke's curator insight, November 30, 2013 3:18 PM

#SocialMedia Talk - Are you buying Social Media ads on @Twitter @Facebook to promote your posts, your  your campaigns, launches, products or even to get more people to follow your page? Once we conduct your #SM Audit, we can make recommendations!

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost