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Rescooped by Marta Celada from TAFT: Trends And Fashion Timeline
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L’Oréal : Collection Neon Pop

L’Oréal : Collection Neon Pop | Potis | Scoop.it
Des vernis à ongles très colorés pour l'été à venir avec cette sublime collection nommée: Neon Pop Collection. Disponible en juin.

Via The Meeddya Group
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Rescooped by Marta Celada from Pinterest
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Nars Tests Pinterest's Selling Potential

Nars Tests Pinterest's Selling Potential | Potis | Scoop.it
Nars' is running an experiment to see if Pinterest can drive meaningful sales.

Via Kelly Lieberman
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Kelly Lieberman's curator insight, March 1, 2013 11:31 AM

While many companies (I'll call out Estee Lauder as an example) invite much-followed Pinterest users to "guest pin" for their own accounts, Nars was smart to encourage their partners to pin for their own accounts, and thus take advantage of their far larger followings.


Heather Park, director of digital media at Nars Cosmetics, says Pinterest is consistently one of the top 10 referrers to NarsCosmetics.com, but little of that traffic comes from Nars' own Pinterest account. "It didn't make sense to [have our partners] guest pin [for our account]," she said. "Why would we bring them away from their audience[s]?"