Potent Pointers
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“Communicate Your Authentic Style”
Curated by Deb Sturgess
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Created Jan 29
Created by Deb Sturgess
Updated Apr 28
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www.searchpowerpoint.com (via @John_N_Stewart) - April 28, 6:42 PM

Find PowerPoint Presentations Online with New PPT Search Engine

SearchPowerpoint is a Powerful PPT Search Engine which will help you to search for PowerPoint Presentations all over the world whether you need them for your assignment or business.


 I tried searching several topics and found good presentations among the results every time.  I would use this to find PPTs to help me understand concepts. I'm always looking for fresh ideas for presentation, so I might also use it to find inspiration. ~Deb Sturgess





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myai.org - April 20, 8:55 PM

Action & Influence | The Best Audio & Visual Tool is the Presenter - Action & Influence

You, the presenter, trainer, and coach are your most valuable asset and tool. Do not lean too much on audio and visual technology.


Take-away: Spend more time on practice. Develop your vocal skill and physical presence. Without solid speaking skills, no visual aid will save your presentation. ~Deb Sturgess

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www.marketwatch.com - April 11, 5:49 PM

Write to Get Read -- Essential Web Copywriting Tips by InteraktivaDigital Marketing

Six tips for strong copywriting for the web from Zach Bonnan, via marketwire:

  1. Keep your copy short. Put the "meat" at the beginning. Web readers have shorter attention spans.
  2. Aim to provoke an emotional response from your reader -- a smile, laughter, sorrow -- anything but apathy. Distinguish yourself from other writers by taking a different angle on the topic.
  3. Find your passion to create the right tone. If you don't feel enthusiasm for your writing, readers probably won't be motivated to read it.
  4. Find your authentic voice. Sound like yourself to avoid seeming false or forced. A fresh voice will appeal to readers.
  5. Use calls to action (CTAs) to direct your readers/customers where you want them to go. Use action verbs, such as "Dig deeper" instead of "More details." Stay with three words or fewer, but never use the word "click."
  6. Don't let SEO obsession hurt your writing. Use tags, image names and alt tags (0r make sure your web designer does). Key terms should appear in page titles, subheads and copy. They should not take over.
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www.mike-walsh.com - April 7, 4:05 PM

Five Ways To Weaponize Your Brand Storytelling

The future of your social media success is not chasing friends and followers, but rather influencing what they are talking about.

 

Truer words cannot be said! Love this article on branding. What I'm thrilled about is the verticle/horizontal axis of storytelling that the author talks about. It's brilliant!

 

Horizontal storytelling = your history and establishing your heritage.

 

Verticle storytelling = digging deep into your identity and core values and sharing those stories.

 

Ugghh on the title and original photo that I changed for this platform. So now we are militarizing branding??!! Oh, please. I almost didn't curate the article for this reason. 

 

So just ignore the title and photo and get to the gems this post offers.


Via Karen Dietz
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www.rightmixmarketing.com (via @JackiePurnell) - March 19, 11:51 PM

5 Surefire Ways To Screw Up Your Webinar

Blog post at : Webinars are a great way to develop a bond with a group of people that you want to connect with. It's an efficient way to communicate comple[..] (Webinars: How To Be a Webinar Jerk- some pet peeves in this one!
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www.evancarmichael.com - February 24, 6:13 PM

The Top 50 Entrepreneur Blogs to Watch in 2012

I can hardly wait to explore this list. I already follow a few, like the Duct Tape Marketing Blog.


Via Miguel Rodriguez
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allthingsd.com - February 24, 5:06 PM

As Privacy Concerns Grow, More Social Media Users Are “Unfriending” - All Things Digital

As privacy issues appear in the news more frequently, the trend noted by Pew Research may not change. Sixty percent of those surveyed reported "unfriending" someone in 2011. Some reported untagging themselves in photos and posts. That's up from 56% who reported cutting back on their number of contacts and limiting their sharing in 2010.

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www.business2community.com - February 24, 4:41 PM

Is Your LinkedIn Profile 100% Complete?

Did you realise that having a completed LinkedIn profile can dramatically impact your visibility in the LinkedIn search results?

 

Krishna De lists 8 steps to ensuring a complete LinkedIn personal profile that will lead me eyes to your page. Hiring decisions increasing include a look at LinkedIn profiles. You don't have to be looking for a job for one to find you.

 

De's 8 recommendations:

1. Add a professional picture. Not the same one you use on social networks.

2. Update your career history. Make sure you include the positions that demonstrate your professional expertise. If you have had many internships or have a long career history, you may leave some jobs out. 

3. Portray your skills. List five or more skills, your level of expertise and number of years you've developed your skills in each.

4. Create an engaging summary. Set yourself apart and connect with people who may be looking for someone like you.

5. Include your industry and postal code. Employers who are looking for someone local can find your more easily.

6. List your education. You may move this section to the bottom of your personal profile if you have a lot of career experience. It's essential to complete it, though.

7. Grow your network. LinkedIn won't count your profile as 100% complete unless you have at least 50 connections. For best results, include a personal note with each request for a connection.

8. Keep your profile up to date. LinkedIn now considers "profile freshness," so tweak yours frequently.

 

Complete LinkedIn profiles will rank higher in search results. Keep yours complete and updated.

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www.fastcompany.com - February 21, 6:26 PM

Spend Your Money Like the Happiest People in the World

Laura Vanderkam shakes the foundation of most of us think about spending money in her new book, "All the Money in the World: What the Happiest People Know About Getting and Spending."  Blogger Cali Williams Yost summarizes some of Vanderkam's proposed changes:

- Consider what your money could buy. Focus on spending on experiences, rather than things. Experiences bring more happiness over time.

- Ask whether you really want the "American dream." Multiple cars, a big house with a big yard may fit the lifestyle you think you want. A smaller house with a smaller yard means less time spent on upkeep and probably a smaller mortgage. Who finds happiness in home repair or writing a big mortgage check? A smaller house close to public transportation could eliminate the need for a second car and free money for experiences that contribute to happiness.

- Don't settle for saving. Look for ways to increase your earnings. Cultivate what Verderkam calls the "1099 mindset."

- Don't expect to retire. Embrace the concept of a second career.

 

Which of these challenges to conventional wisdom about money and spending resonate with you? Have you tried any of them? Do you plan to? I invite you to share your thoughts with me at deb@influentialexpression.com.

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beingsocial.us - February 21, 12:26 AM

Use Reverse Searching to ID Creators of Images

Google image search makes it easy to find exciting, interesting images for our blogs, presentations and newsletters. It's not always easy to identify the photographer, artist or graphic designer who created the image we think we must use. 

 

Meri Aaron Walker briefly describes "reverse image searching" and links to a blog post by Katherine Tyrrell, who shares three ways to reverse image search.

 

If you can't take the time to identify and credit the creative person who shared the image you think is so great you can't do without it, then do without Better yet, create your own original image.

 

Maybe then you'll understand and respect the hard work, imagination, creativity and perspective that make those amazing images you discover so easily you think they're always free for the taking.

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www.influentialexpression.com - February 16, 4:19 PM

How to Win Your Battle with Your Inbox Part 2

 
How are doing in your battle with your inbox? I confess I'm having more trouble implementing the second part of my new email system: Limiting the number of times I check my email. I've discovered I must make the required self-discipline easier.
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lj.libraryjournal.com - February 16, 4:14 PM

Digital Content Curation: Good Advice On How To Become A Content Curator

Robin Good: If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal. 

 

Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he "highlights" neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics.

 

In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field.

 

"...content curators focus on the news needs of particular professions and industries."

 

Professional News Curation Examples

1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry.

2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design.

3) BusinessInsider.com highlights news about world markets.

 

Getting Started

You can get started in content curation quite quickly.

 

a) All you need is a social media platform, such as a blog, Twitter feed, open-access Facebook page, or Google+ profile.

b) Find the best content and add new items daily.

c) Focus not on your own interests, but those of your readership.

d) Prove that you can draw readers as a trusted source and keep them coming back for more.

e) Then you should try to secure an internship.

Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way."

 

Full article: http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ 

 

[Curated by Robin Good]


Via Robin Good, Giuseppe Mauriello
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searchengineland.com (via @Copywrighting) - February 16, 4:05 PM

Two Google+ SEO Guides You Should Read

The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular...
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blog.resumebear.com - April 20, 9:04 PM

LinkedIn Tip: Be Sure To Add Skills To Your LinkedIn Profile | Resumebear Online Resume

Have you updated your LinkedIn profile with skills? You'll build a more relevant network when people see and understand what you can do. If you're looking for a job, it's even more critical. ~Deb Sturgess

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www.marketingmag.com.au (via @workwithdale) - April 20, 8:46 PM

Blogging for business: 20 tips for a terrific article

Many of our professional and traditional business clients are stepping bravely into the world of blogging. Time and again I find myself explaining what makes up a good formula for a blog article.


A good summary of common tactics. ~Deb Sturgess

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www.journalism.co.uk - April 11, 4:25 PM

How To Verify Content from Social Media: A Good Guide

Robin Good: If you are a journalist, a reporter, or a professional news curator, you MUST read this.

 

Excerpted from the guide: "This how-to features advice from a panel of experts on the key considerations, questions and tools journalists should have in mind when carrying out verification of content that surfaces via social media, be it a news tip, an image, a piece of audio or video.

 

The process covers three main stages: monitoring of social networks and the online community before news breaks, checking the content when it comes into play and subsequently reporting that content once verified. The comprehensive advice outlined in this how-to guide offers practical steps, specific questions and cross-checks journalists can make at each stage, as well as online tools to support them."

 

...to summarise, the top tips from our panel of experts on an effective verification process from start to finish are:

 

  • Monitor across platforms (including Facebook, YouTube, Twitter, Soundcloud, AudioBoo, Bambuser)
     
  • Spot and understand trends (using tools like Hootsuite, Tweetdeck and Trendsmap to create lists and identify trending topics)
     
  • Build a network of contacts before the story breaks and limit the stress
     
  • Use online tools to examine evolution of images (including TinEye, Google Images and WolframAlfra)
     
  • Verifying sources – speak to them and cross reference answers with social data
     
  • Verifying sources – look at social media history across platforms
     
  • Use Whois tools to verify websites
     
  • Check for photoshopping or repetition in images
     
  • Apply the Too Good To Be True test
     
  • Harness online discussion boards and experts (use sites like Snope to spot urban myths and common hoaxes early on)
     
  • Question edited footage
     
  • How urgent is it – could more steps be taken to verify before you publish?
     
  • Crowdsourcing – 'be judicious' about how you send out unconfirmed information
     
  • Consider any permissions and crediting which may be necessary
     
  • Clearly communicate the level of verification a story has been given
     
  • Made a mistake or new information come to light? Issue a clear and networked correction

 

Invaluable. Very informative. Useful. 9/10

 

Full article: http://www.journalism.co.uk/news-features/how-to-verify-content-from-social-media/s5/a548645/ ;


Via Mindy McAdams, Robin Good
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www.helium.com (via @Codywriter3) - March 19, 11:52 PM

How and why small businesses should overcome social media reluctance - by Cody Hodge - Helium

Small businesses typically are behind the eight ball when it comes to having the resources needed to compete with bigger businesses.
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www.social-media-design.com - March 5, 12:17 AM

Juggling Flaming Ferrets: Your Online Privacy Just Got Shot to Hell | Social Media Design

Juggling Flaming Ferrets: Your Online Privacy Just Got Shot to Hell grabbed my attention with the title. The amusing image of juggling ferrets, flaming or not, leads to serious questions about how much you and I are revealing our online browsing to our friends and family. Is Facebook sharing your interest in "juggling flaming ferrets" with your friend list?


According to Graham Cluley, an Internet security expert cited by Social Media Design, your browsing activity after you leave Facebook posts automatically on your Timeline. Facebook calls it "frictionless sharing."


You probably didn't realize you gave permission for frictionless sharing. It's a typical Facebook opt-out. You must opt out on a site by site basis to avoid posting to your Timeline everything you view or click online.


You are in control. If you know about what's going on and how to turn it off.


How can you stop these automatic posts to your Timeline? Log out of Facebook on the device you're using before visiting any other site. Don't click the handy "Like" button you see on websites. Don't share. Don't recommend. Every time you do, you reconnect with Facebook. Your online activity goes back on display.


Mashable has reported specific apps that use frictionless sharing. Use them or avoid them. Know that more are on the way.



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www.wired.com - February 24, 5:25 PM

C-Level: Enterprise and Steak Dinners – The Top 10 Ways to Become Truly Social

What does social business mean? How does it differ from social media for business? I found this opinion piece by Dov Seidman on wired.com via +Susan Scrupski and Socialtext on Google+

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www.businessinsider.com - February 24, 4:55 PM

What does LinkedIn have planned for your resume?

LinkedIn's Advertising Chief wants to make your resume and business card obsolete. 

 

Job seekers, you are not the only ones who want to find a match on LinkedIn. The company has products used by hiring departments to identify quality candidates. Sales and procurement departments increasing use LinkedIn to reach people within a company who will be key contacts.

 

If LinkedIn's Jonathan Lister grows the professional network as planned, all you may need in the future is the url of your LinkedIn profile to share all the information business associates and potential employers or employees need to know about you.

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www.copyblogger.com - February 21, 6:56 PM

Learn "Irresistible Narrative Marketing" from British Series on PBS

Successful content marketers, such as bloggers, set building relationships among their highest priorities. Michael Gartland says Downton Abbey, a British period series, can teach nearly every lesson a content marketer needs for success. The key is great storytelling.

 

What does Downton do right? It has all the elements of great storytelling:

 

-- Great characters your audience can identify with. Make your audience one of the primary characters when you write.

 

-- Create high stakes drama to keep your readers' attention. Like Downton, balance high drama with realism. For Downton, that includes historically accurate events like the sinking of the Titanic and the realistic effects events have on characters the audience identifies with.

 

-- Trigger "automatic drama." Introduce contrast or opposition to create natural conflict.

 

-- Position your product, service or solution as a new possibility on the edge of change. Downton's setting epitomizes this concept, as the audience observes the personal and societal upheavals pre- and post-World War I.

 

-- Keep it realistic. Downton Abbey owes much of its success to the essence of truth in how its characters behave. Audiences believe in identifiable characters. They believe real people would interact as those characters do.

 

Gartland recommends writing for your audience for your sales page, blog or email by telling "your story -- or your product's story or your customer's story -- in a vivid and human way." Your copy will be irresistible.

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astoriedcareer.com - February 21, 10:45 AM

Bones to Pick with 'About' Pages -- Storied or Not -- and an Example of a Good One - A Storied Career

I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and blogs to glean a short description of each so I could list them on my inside pages.

Both activities had maddening elements.

 

Topics I curate sometimes come in waves. It seems the current wave is "About" pages on websites. I've added several articles to the collection recently about how to craft them well using your stories.

 

And here is another one. But it is slightly different (and why I curated it). Colleague and fellow curator Kathy Hansen wrote this piece today about the lack of "About" pages on blogs -- and how frustrating it is.

 

She goes on to give examples of a blog with a great "About" page, and those that don't.

 

Take her advice -- make sure you have a well crafted "About" page on your blog, on your website, and in your other promo material. 


Via Karen Dietz
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www.readwriteweb.com - February 18, 1:51 AM

Pinterest owns what you upload -- do you have the right to give it away?

I keep seeing articles warning about copyright violations by users of Pinterest. Creatives have a natural interest in copyright. Now every user of the rapidly-expanding social network should start taking notes.

 

What happens to items after you pin them? Who owns them then? Guess what: Pinterest owns them. You agreed to only post what you own the rights to.

 

Do you own the copyright to every item you pin on Pinterest? If you give credit to the original source (if you can find out what it is), will that protect you from liability for copyright infringement? What are the possible penalities for that kind of thing?

 

You may think you're only one person. No one will sue you for "borrowing" their stuff, right? Ask the 12-year-old who was sued for thousands of dollars over use of Napster a few years ago. Think again.

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www.darwineco.com - February 16, 4:14 PM

The 7 Roadblocks to Content Curation | Darwin Ecosystem

All of us have areas of interest and expertise that we wish to continue developing. We want to know everything that is going on in relation to that topic. More importantly, we want to be sure we are not missing anything important.

 

What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity.

 

This post explores 7 roadblocks that difficult content curation.

 

1. Shooting Stars:

The widespread adoption of real-time platforms has led to a huge increase of content publication. Identifying strategically important information has become much like spotting a shooting star.

 

2. Popularity Icebergs:

The massive utilization of popularity to deliver information is making content curation difficult for users with highly personalized information needs. The information that is not considered popular remains under the sea of information and is very hard to find.

 

3. Assumption Bubbles:

Algorithms are gaining importance to filter Web content and tackle information overload. The resulting bubbles are difficult to escape and limit the discovery of unexpected information.

 

4. Expert Gatekeepers:

Relying on experts is a good way to obtain relevant information with a reduced level of effort. However, those experts can easily become gatekeepers if they are not able to deliver information that is relevant to the dynamic interests and information needs of each user.

 

5. Circles of Trust:

It is easy to forget that critical information might come from outside those circles of trust.

 

6. Bingo Cards:

To build expertise, users are required to know everything that’s going on in relation to a specific topic. Users can feel overloaded because they decide to deal with more content than they can curate.

 

7. Distraction Mazes...

 

Conclusion:

Finding timely and relevant information on an ongoing basis about a specific subject is very challenging. Most users are finding it extremely difficult not to be distracted by information that is not relevant to their information needs.

 

[read full interesting article http://j.mp/ynuhT5

 

Curated by Giuseppe Mauriello 

Thank you, Giuseppe. You always have the best articles.


Via Giuseppe Mauriello
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searchenginewatch.com (via @ComcastBill) - February 16, 4:06 PM

Social Media Insight from 6 Successful Brands on Google+

Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the platform into their social media strategies. Is Google+ a part of your social media strategy?
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