How do you make your story compelling? Here are 10 tips for telling a good tale:
- Know your audience - what are their needs and interests, what issues matter to them? If you work in an organisation, listen, ask questions, collect evidence, engage with differing perspectives beforehand
- Connect by adding a human element to your story…connect the abstract, numbers, data to someone
- Keep it short, simple and relevant to the context
- Appeal to shared values and beliefs
- Be authentic and speak from the heart – your passion and sincerity will shine through
- Be inclusive and use ‘we’ and not ‘I’ , ‘they’, ‘them’
- Engross your audience with the use of metaphors, analogies and make use of specific details
- Bring your characters to life – appearance, occupation, department they work in …
- Base your story on reality…otherwise you will get found out eventually
- Make use repetition – memorable phrases or sound bites
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