- Business: Sassy Signs (sassysigns.com), publicity for yard sales and celebrations, launched February 2006
- Investment: $25,000 for initial manufacturing
- 2009 earnings: Around $220,000 in sales
When women match a need in the marketplace with what's best for them and their families—while devising smart strategies to make it all happen—everyone wins...To put in the first order, they had to deplete savings and max out credit cards. "It was terrifying," says Tammy, "but we believed we'd get our investment back and then some." At first the sisters sent out orders from their basements, but the business grew so much that they now use a fulfillment center...Profits took a while. "In the beginning, nearly every penny of sales went toward production, advertising, and paying down debt," says Tammy. But by devising new lines for special occasions and landing a big catalog deal Tammy and Nycole were finally able to pocket $10,000 each in 2009. With more people holding yard sales because of the economy, the sisters expect that 2010 will be a banner year.
Via Ashok Ramachandran, Cheryl Toh