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Positive futures
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The CoSoMo Manifesto - Atlantic BT

The CoSoMo Manifesto - Atlantic BT | Positive futures | Scoop.it
Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 8, 2013 7:54 PM

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.


What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

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Adapting the Workplace for the Next Generation - Hannah Hahn

Adapting the Workplace for the Next Generation - Hannah Hahn | Positive futures | Scoop.it

   GenX digital immigrants recall planning, organizing and interacting with one another without mobile phones, computers or the Internet. Digital natives, however, never have experienced life without technology.

   Since childhood, individuals of GenY have integrated technologies into their lives and have developed skills to naturally adapt to continuous technological progress. They have made digital technologies an inherent part of their day-to-day lives and intuitively understand them.

 

   In a 2011 study, Johnson Controls' Global Work-Place Innovation discovered which workplace areas are in a certain need of improvement, to better accommodate the arriving GenY workers:

- Bring your own technology (BYOT);

- Always connected;

- No loss of transition from home to work;

- Social networking friendly solutions;

- Collaborative solutions;

- Internal knowledge management;

- More sustainable working environment.

 


Via Peter Hoeve
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