At the beginning of this year, I wrote that “innovation” had become one of the most-used catchwords in every industry. If I could add another word to the list, it would be “transformation” — essentially the new buzzword for “change”.
Frank Koepcke's insight:
yes, we´ve had it all: coining a new phrase means finding yet another way of persuading CEOs . Matter of factly it´s all about ideas, networking and stimulating culture for useful products and processes.
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