The consumer’s mind is divided up into categories for each type of product or service they use, so there is a category for beer, toothpaste, cars, airlines, etc. The concepts of “benchmarking” and then trying to outperform the leader in your field in key areas is not effective positioning, because that company already owns your category.
There’s a reason why this year’s Golden Globe Awards received the highest ratings in 10 years — funny ladies Tina Fey and Amy Poehler ran the show. Adding humor to what can be a slightly serious (and static) Hollywood show resulted in more viewers, more buzz and more moments to be talked about for years to come.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.