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Internet Marketing Tips for the Local Business Owner
Curated by Kenneth Mazur
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Rescooped by Kenneth Mazur from Mobile Marketing Daily
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SMS Marketing Best and Worst Practices | News | eZanga.com

SMS Marketing Best and Worst Practices | News | eZanga.com | Position edge | Scoop.it
Your customer lets you send them text message, which is pretty personal. Don't mess it up by sending them an ineffective campaign. Here are some dos and don'ts.

Via Ian M Cooper Cole, JFS Marketing Consutants
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Rescooped by Kenneth Mazur from Google+ Local & Local SEO News
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Google+ Local Centroid - NOT City Center! Affects Ranking!

Google+ Local Centroid - NOT City Center! Affects Ranking! | Position edge | Scoop.it

In our info-packed InsideLocal Webinar last week Mike Blumenthal dropped a big bombshell that I think surprised all of us. Even me! The centroid is not the centroid???

This is a biggie. See screenshots and examples inside.


Via Linda Buquet :: Catalyst eMarketing
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Leo J. Bogee III's curator insight, July 17, 2013 9:38 AM

This kind of makes sense now that I am thinking about it. In Minneapolis I was working with someone who originally didn't have a very good web presense but he did have quite of few reviews via Yelp, YP and google+ page.   His Industry was ultra competitive with literally 4 other similiar businesses 700 -1000 feet away from his.  He showed up #3 or "C"  on the map and it would leave me scratching my head on how?   Good insight on Google+ Local Centroid.

Lil Mike's curator insight, August 14, 2013 12:17 PM

Info on how google maps location affects ranking and how search is increasingly localized

Neil Ferree's curator insight, September 14, 2013 2:27 PM

Google+ Local Listings are Live on Google Maps and now we can embed Reviews from G+ Local listing to our website 


h/t Matt Shuey for the G+ Tip

https://plus.google.com/100404882167360209822/posts/caTJaqeGhno


Example of an Embeded G+ Local Listing 

http://ferreemoney.blogspot.com/2013/09/how-to-share-review-of-your-g-local.html


Social Media Marketing Plus by Ferree Money

https://plus.google.com/u/0/108551944763097404467/about

Rescooped by Kenneth Mazur from LinkedIn Marketing Strategy
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9 Steps To Getting Started With The New LinkedIn Contacts

9 Steps To Getting Started With The New LinkedIn Contacts | Position edge | Scoop.it
For the last several months it seems like the world’s largest professional social network has had non-stop changes and upgrades.

Via Andrew Calkins, Noland Hoshino
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Sigrid de Kaste's curator insight, July 23, 2013 9:47 PM

Are you using it to it's full advantage for your business?

Rescooped by Kenneth Mazur from Google Plus Local and Mobile Websites for Small Businesses
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5 Steps To Fixing Negative Reviews In Google Places aka Google ...

5 Steps To Fixing Negative Reviews In Google Places aka Google ... | Position edge | Scoop.it
Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get ...

Via TheCurator
Kenneth Mazur's insight:

How have business owners not jumped on this yet?

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Rescooped by Kenneth Mazur from Social Media, SEO, Mobile, Digital Marketing
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Why To Leverage Location Based Marketing?

Why To Leverage Location Based Marketing? | Position edge | Scoop.it
Location based marketing will play more important role, for small businesses as well for big players. Enjoy tips how to leverage location based marketing.

Via Kamal Bennani
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Rescooped by Kenneth Mazur from GooglePlus Expertise
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Using Google Hangouts to Collaborate with Anyone, Anywhere, Any Device

Using Google Hangouts to Collaborate with Anyone, Anywhere, Any Device | Position edge | Scoop.it
Iska Hain of Google’s Unified Communications Team, shares how you can extend your Gmail interactions into group video calls using Google Hangouts.

Via Jaana Nyström
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18 Best Twitter Marketing Tips from Around the World | Adrian Jock's Internet Marketing Tips

18 Best Twitter Marketing Tips from Around the World | Adrian Jock's Internet Marketing Tips | Position edge | Scoop.it
A collection of the best Twitter tips from around the world that will help you improve your Twitter marketing.
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Rescooped by Kenneth Mazur from Social Media and Mobile Websites
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The Real Impact Of Mobile On Marketing: More Visual Content

The Real Impact Of Mobile On Marketing: More Visual Content | Position edge | Scoop.it
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of people to keep interested.

Via Joan Stewart
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Joan Stewart's curator insight, June 28, 2013 5:08 AM

Visual marketing some great ideas from Aaron Strout

Tom Lincoln's curator insight, June 28, 2013 9:44 AM

2.4 Billion  WOW!

 

Rescooped by Kenneth Mazur from Local Search Marketing Ideas
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Local Businesses Need To Expand & Refine Advertising Approach

Local Businesses Need To Expand & Refine Advertising Approach | Position edge | Scoop.it
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their...

Via Rob Metras
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Rob Metras's curator insight, July 3, 2013 2:18 PM

As the times change how is your digital IQ?

Rescooped by Kenneth Mazur from GooglePlus Expertise
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Social Platforms Update Q1 2013

Social Platforms Update Q1 2013 | Position edge | Scoop.it
GlobalWebIndex’s Stream Social Report: Q1 2013 offers insight into the activities of social media users across 31 different countries around the world.

Via Jaana Nyström
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Jaana Nyström's curator insight, July 5, 2013 8:17 AM

Google+ is still number 2.

Rescooped by Kenneth Mazur from The Marketing Technology Alert
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10 Quick Tips for Getting More Business Value Out of Twitter - Hubspot

10 Quick Tips for Getting More Business Value Out of Twitter - Hubspot | Position edge | Scoop.it
Ready to juice your business' Twitter presence for more ROI? Here are 10 tips to get going.

 

Summarized...

 

1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. 

2) Tweet "welcome aboard" messages to new customers who have signed up for your product or service. 

3) Add a Twitter username field to your forms.

5) Monitor customers who tweet "help" or "support."

6) Monitor your most successful long-tail keywords in social media.

7) Check out your leads' most recent tweets prior to jumping on a sales call. 

8) Follow people who have viewed your product or pricing pages.

9) Collect positive customer tweets about your products/services, and use them as testimonials.

10) Monitor leads who mention your competitors' names.


Via marketingIO
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marketingIO's curator insight, July 2, 2013 12:36 PM

Brilliant list of recommendations!


  • See the article blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Share Google Plus Posts to Facebook or Twitter From Any Device - Matt Talks Tech

Share Google Plus Posts to Facebook or Twitter From Any Device - Matt Talks Tech | Position edge | Scoop.it
A new program that allows you to seamlessly share your posts from Google Plus across Facebook, Twitter, and LinkedIn. I have been using it for about a week now and found it completely indispensable.
Kenneth Mazur's insight:

This is awesome!

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Rescooped by Kenneth Mazur from SMS - Statistics and Marketing Trends
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Running an SMS Marketing Campaign

Running an SMS Marketing Campaign | Position edge | Scoop.it
More and more businesses are now spending millions on their SMS marketing campaigns, in addition to their advertisements on TV and online. Bulk SMS Service. The secret in availing of the best Bulk SMS service provider is ...

Via Frank Melocco
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Rescooped by Kenneth Mazur from Local Social Mobile Marketing
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9 Creative Ways to Use Social Media to Launch a Product | Social Media Examiner

A social media launch: Here's how we used social media to launch a new website. You'll discover unique ways to launch your next product or service.

Via Kat Ford
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Rescooped by Kenneth Mazur from Mobile Application Solutions
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Mobile app growth exploding, and shows no signs of letting up

Mobile app growth exploding, and shows no signs of letting up | Position edge | Scoop.it

SAN FRANCISCO — The number of apps is exploding, driven by a huge uptick in the number of mobile devices — and people are using those apps all day long.

Flurry, a company that provides app developers with tools to measure how much people are using their apps, released data on “the state of the apposphere” today at MobileBeat 2013, VentureBeat’s mobile industry conference here.

Flurry’s slides below show some of the data it’s collected on mobile app usage worldwide.

Read more: http://venturebeat.com/2013/07/10/state-of-the-apposphere/

 

 


Via Igniva Solutions
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Rescooped by Kenneth Mazur from Google+ Local & Local SEO News
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How the Google Local Algo Really Works - What Rules the Ranking Order

How the Google Local Algo Really Works - What Rules the Ranking Order | Position edge | Scoop.it

Google Local Algo: What Controls Ranking Order? Citations, Reviews or Organic?

 

With David Mihm's latest Local Search Ranking Factors soon to be published and with all the misconceptions floating around, I wanted to share my take on the Local Algo again - and prove it. HUGE screenshots and detailed analysis inside.


Via Linda Buquet :: Catalyst eMarketing
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Coletta P. Kahn's comment, July 26, 2013 1:05 AM
nice
Rescooped by Kenneth Mazur from GooglePlus Expertise
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5 Business Benefits You Can Reap by Being Active on Google Plus

5 Business Benefits You Can Reap by Being Active on Google Plus | Position edge | Scoop.it
Many people are still skeptical about joining Google Plus especially businesses that have already invested significant time and money building their networks on Facebook and Twitter. 

 

I am not saying you should give up on Twitter and Facebook, but it is always good not to put all your eggs in one basket. 


Via Jaana Nyström
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Rescooped by Kenneth Mazur from Social Media, SEO, Mobile, Digital Marketing
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What's the Value of Being the Top Google Search Result?

What's the Value of Being the Top Google Search Result? | Position edge | Scoop.it

A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.

 


Via Kamal Bennani
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Rescooped by Kenneth Mazur from Twitter for business
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7 Things Your Social Media Consultant Should Tell You

7 Things Your Social Media Consultant Should Tell You | Position edge | Scoop.it
Anjali Mullany Fast Company's social media editor exposes social media consultants.

Via Get Clients Online
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Rescooped by Kenneth Mazur from Technology in Business Today
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Google Penguin 2.0 Algorithm Update & its effects on your Business [ Infographic ]

Google Penguin 2.0 Algorithm Update & its effects on your Business [ Infographic ] | Position edge | Scoop.it

Google Penguin 2.0 Algorithm Update & its effects on your Business [ Infographic ] http://goo.gl/Iih00 #tips #business #Marketing #Promotion

 

 


Via TechinBiz
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Rescooped by Kenneth Mazur from Google Plus Local and Mobile Websites for Small Businesses
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Tips for Using Google Plus for Local Search Marketing

Kennebunk, ME (PRWEB) June 28, 2013 Local search marketing is highly competitive with new tools and techniques being introduced regularly.

Via TheCurator
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Rescooped by Kenneth Mazur from Twitter for business
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Twitter Launches Ad Retargeting

Twitter Launches Ad Retargeting | Position edge | Scoop.it
Twitter is to make ad retargeting based on cookie tracking and email addresses available in the coming months.

Via Get Clients Online
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Rescooped by Kenneth Mazur from The Marketing Technology Alert
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Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search - MarketingLand

Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search - MarketingLand | Position edge | Scoop.it
A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter.

Via marketingIO
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marketingIO's curator insight, July 3, 2013 8:31 AM

You know the value of social as a means to generate leads, support SEO, and deliver content. However, I continue to believe that Referral Marketing is one of the most underutilized tactics available to the B2B marketer: a formalized, structured, automated and carefully managed program will reap significant rewards.


And I think the #1 problem is a common definition of referral marketing: when you dig deep into an understanding of referral marketing, you realize that many people see it in many different ways.


  • See the article marketingland.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Rescooped by Kenneth Mazur from The Marketing Technology Alert
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[FREE] SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 - Searchmetrics

[FREE] SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 - Searchmetrics | Position edge | Scoop.it

The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google organic search results.


Via marketingIO
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marketingIO's curator insight, July 1, 2013 7:18 AM

We think you'll want this report. We were amazed by the impact of Google +1.


  • See the article at www.searchmetrics.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us!


Free Viral Ads's curator insight, July 1, 2013 9:36 AM

Rank Correlation 2013 Study!

Like last year, the Ranking Factor – Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results – i.e.: pages that have a positive rank correlation.

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7 Steps To Grow Your Business With Social Media Marketing | Digital Information World

7 Steps To Grow Your Business With Social Media Marketing | Digital Information World | Position edge | Scoop.it
Here are 7 crucial steps to social media marketing strategy that will help you to grow your business effectively.
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