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Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | Posicionamiento y Social Media | Scoop.it
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.

 

Summarized...

 

According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.

 

1. Powerful (and dark) verbs

 

Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.

 

2. Say what’s missing

 

Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.

 

3. Specificity

 

Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.


Via iNeoMarketing
Paola Caballer's insight:

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.

 

Ahora eso sí... Le quita atractivo eh?? :/

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iNeoMarketing's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.


  • See the article at www.brafton.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us

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Patrick Ciriello's curator insight, June 18, 2013 6:48 PM

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?

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Qué es Google+ (Google Plus), cómo funciona y qué te puede aportar

Qué es Google+ (Google Plus), cómo funciona y qué te puede aportar | Posicionamiento y Social Media | Scoop.it
Google+ ha roto la barrera de los 500 millones de usuarios, pero sólo es es principio. Este post explica por qué esta red social será el Nº1 en unos años.
Paola Caballer's insight:

Más que buen post dedicado al uso y ventajas de usar Google+. Imprescindible para mejorar nuestro posicionamiento. Ojo con el Author rank y Google AuthorShip. Vamos a ir profundizando acerca de cómo conseguirlo. RECOMENDADÍSIMO artículo de Ciudadano 2.0 :)

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[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis

[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis | Posicionamiento y Social Media | Scoop.it

Via iNeoMarketing
Paola Caballer's insight:

Oye, pues un poco sí. Con las Redes Sociales, mentimos más, nos perdemos momentos guays, por estar compartíendolos al mismo tiempo (personalmente, esto lo vivo durante las ponencias, seminarios, etc...), somo más antisociales, porque andamos siempre pendientes del smartphone, y enseñamos comportamientos "no deseables".

 

Aunque, si las usamos de manera responsable, el punto 4 debería desaparecer; y los otros 3... deberíamos "hacérnoslo mirar".

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iNeoMarketing's curator insight, June 17, 2013 12:12 PM

Kind of bizarre. More confusion for the human race, and justification for getting off the grid.


  • See the article at www.whoishostingthis.com
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Janelle E's curator insight, June 17, 2013 4:08 PM

4 Psychopathic traits of a social media user...we're all doomed :)

Rescooped by Paola Caballer from Internet Marketing Strategy 2.0
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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | Posicionamiento y Social Media | Scoop.it

Via Robin Good
Paola Caballer's insight:

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

more...
Robin Good's curator insight, June 17, 2013 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



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Posicionamiento web en Google Places, el futuro de la geolocalización | Pasión SEO | Aprende SEO gratis

Posicionamiento web en Google Places, el futuro de la geolocalización | Pasión SEO | Aprende SEO gratis | Posicionamiento y Social Media | Scoop.it
Paola Caballer's insight:

El SEO del futuro es la GEOLOCALIZACIÓN, Google+ jugará un papel muy interesante, y tener nuestro establecimiento registrado en Google Places, decisivo. 

 

Interesante!

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Rescooped by Paola Caballer from The Marketing Technology Alert
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Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | Posicionamiento y Social Media | Scoop.it
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.

 

Summarized...

 

According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.

 

1. Powerful (and dark) verbs

 

Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.

 

2. Say what’s missing

 

Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.

 

3. Specificity

 

Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.


Via iNeoMarketing
Paola Caballer's insight:

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.

 

Ahora eso sí... Le quita atractivo eh?? :/

more...
iNeoMarketing's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.


  • See the article at www.brafton.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us

add your insight...

Patrick Ciriello's curator insight, June 18, 2013 6:48 PM

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?