Google + has been at the centre of much criticism following its birth - yet it's still alive and clicking - so check out this infographic from Digital Information World to see how to boost engagement on Google+.
The digital world is full of statistical wonder - with click rates, share figures and bit-link data assaulting our marketing consciousness daily. Take a look at this infographic from Radium One to pick out the facts from the myths.
...Follower count is one of the metrics we keep a close eye on with our social media reports andaudits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice.
How, specifically, can you increase your followers? Which actionable tactics can you take today to grow your follower numbers? I went looking for data—and I think I found a few good answers and10 tried-and-true bits of advice on follower growth....
5 Minute Linkedin Management Plan for Users of All Levels [Infographic] Business 2 Community Whether you're trying to gain more connections, get more people to see your content, build your presence or generate more leads, you will find this...
"If you had a choice between a row of people in "business dress" shaking hands/holding seedlings, or real employees pictured doing their actual jobs, what would you find more interesting and relevant?
So I was delighted to stumble upon a campaign that is currently underway by Sainsbury’s, featuring real employees, doing real jobs and sharing internal stories externally.
They are currently running a campaign called Little Stories, Big Difference, which features colleagues starring in the communication around how the little things they do as a company have a positive impact on the environment, communities, products they sell and how they work with suppliers.
Thomas Knorpp, Digital Media Manager for Sainsbury’s told me: “Rather than use actors, we scouted the country for colleagues who’d be up for a bit of fun. We provided scripts, storyboards and a professional crew, the colleagues gave things their personal angle and style and had a great time doing it.”"
Read the full article to find out more about and see a selection of Little Stories.
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?” I mentioned that content is one of the key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
A blog is one of the most important things to have for a business that tries using social media to increase brand awareness. Unfortunately, many know that now. The resulting sea of content that comes from blogs has made proper exposure more challenging than ever.
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
Once our new website is launched, we need to have a checklist (useful for SEO professionals, web developers, digital analysts) that will help them identify on whether all actions have been properly taken in order to increase and/or maintain conversion rates in high standards and why not improve them furthermore (for more details, just refer to the diagram below).
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.
Forbes The Simple Truth About SEO Forbes A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.
Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.
Here are five tips to help you get the most out of the site:
Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …
What About You? Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.