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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Insights | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 2014 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2014 5:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 2014 10:29 AM

Words matter - how and where you use them can make a difference because words matter.

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How to boost engagement on Google+ | dotRising

How to boost engagement on Google+ | dotRising | Insights | Scoop.it
Google + has been at the centre of much criticism following its birth - yet it's still alive and clicking - so check out this infographic from Digital Information World to see how to boost engagement on Google+.
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Service-Centric Fulfillment In The Age Of Empowered Consumers [INFOGRAPHIC]

Service-Centric Fulfillment In The Age Of Empowered Consumers [INFOGRAPHIC] | Insights | Scoop.it
Today’s consumer is more empowered than ever. Learn how consumer products companies should respond.
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6 myths of social sharing | dotRising

6 myths of social sharing | dotRising | Insights | Scoop.it
The digital world is full of statistical wonder - with click rates, share figures and bit-link data assaulting our marketing consciousness daily. Take a look at this infographic from Radium One to pick out the facts from the myths.
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6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | Insights | Scoop.it

...Follower count is one of the metrics we keep a close eye on with our social media reports andaudits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice.

 

How, specifically, can you increase your followers? Which actionable tactics can you take today to grow your follower numbers? I went looking for data—and I think I found a few good answers and10 tried-and-true bits of advice on follower growth....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 22, 2014 10:15 AM

All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more from Kevan Lee @Buffer.

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5 Minute Linkedin Management Plan for Users of All Levels [Infographic] - Business 2 Community

5 Minute Linkedin Management Plan for Users of All Levels [Infographic] - Business 2 Community | Insights | Scoop.it

5 Minute Linkedin Management Plan for Users of All Levels [Infographic] Business 2 Community Whether you're trying to gain more connections, get more people to see your content, build your presence or generate more leads, you will find this...

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How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes | Insights | Scoop.it
Many well-educated and promising job candidates have missed out on opportunities based on their social media activity and profiles.

Via Neil Ferree, malek
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malek's curator insight, April 22, 2014 10:24 AM

Very helpful with managing social presence when you have a limited time. #4keeps

Lea Vainshtein's curator insight, April 22, 2014 11:21 AM

המלצות לניהול נכון של מדיה חברתית:

חשוב להתיחס למדיה כמו למקום עבודה - התדמית שאתה רוצה להקרין במקום עבודה - תקרין במדיה חברתית.

מומלץ לבחור טוב את תמונת הפרופיל, שהתמונות המפורסמות יהיו הולמות ורצוי לא להתבדח יתר על המידה.

 

Maria Morató Camprubí's curator insight, April 22, 2014 12:48 PM

Com portar al corrent les teves xares socials

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How Loyal Are Your Online Customers?

How Loyal Are Your Online Customers? | Insights | Scoop.it

Infographic Asking How Loyal Are Your Online Customers? http://www.grahamjones.co.uk/2014/multimedia/infographics/loyal-online-customers.html


Via Graham Jones
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internetdoctor's curator insight, April 24, 2014 9:32 PM

Still wondering about the power of 'word of mouth"?  Check your customer loyalty?

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Sainsbury's employees share Little Stories | All Things IC

Sainsbury's employees share Little Stories | All Things IC | Insights | Scoop.it

"If you had a choice between a row of people in "business dress" shaking hands/holding seedlings, or real employees pictured doing their actual jobs, what would you find more interesting and relevant?

 

So I was delighted to stumble upon a campaign that is currently underway by Sainsbury’s, featuring real employees, doing real jobs and sharing internal stories externally.

 

They are currently running a campaign called Little Stories, Big Difference, which features colleagues starring in the communication around how the little things they do as a company have a positive impact on the environment, communities, products they sell and how they work with suppliers.


Thomas Knorpp, Digital Media Manager for Sainsbury’s told me: “Rather than use actors, we scouted the country for colleagues who’d be up for a bit of fun. We provided scripts, storyboards and a professional crew, the colleagues gave things their personal angle and style and had a great time doing it.”"

 

Read the full article to find out more about and see a selection of Little Stories.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 23, 2014 2:49 AM

The videos are 30 seconds or less. And once you see one, you can't help but want to watch another.


What a great way to get employees engaged. And by being showcased, you've made the staff in the videos (and their co-workers), ambassadors for your company. I can't imagine these folks not sharing or talking about these cute videos and how it's them or someone they work with starring in it.  And ain't no one going to be dissing their peeps!


The concept could easily be picked up and used solely as an internal program. You don't even necessarily need a professional crew to do this. Give them some guidelines and see if staff may be interested in writing and recording their own 30 second segments.

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Insights | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

Via David Blundell
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David Blundell's curator insight, March 23, 2014 3:12 AM

Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 2014 9:01 AM

Interesting.

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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | Insights | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, April 14, 2014 2:40 AM

makes #sense

Michelle Gilstrap's curator insight, April 14, 2014 1:08 PM

Rules to help your business on Instagram

Instagram for business's curator insight, March 19, 2015 6:13 AM

10 step fondamentali per ottimizzare la presenza delle brand su Instragram.

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Secrets of a killer blog post (Infographic)

Secrets of a killer blog post (Infographic) | Insights | Scoop.it
A blog is one of the most important things to have for a business that tries using social media to increase brand awareness. Unfortunately, many know that now. The resulting sea of content that comes from blogs has made proper exposure more challenging than ever.
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PhotoFunMasti's comment, April 13, 2014 2:50 AM
photofunmasti
Bill Hurley's curator insight, April 13, 2014 12:53 PM

You've seen hundreds of blog posts that successfully use these tactics to get your attention. Now you can make them work for you!

Nine0Media's curator insight, April 16, 2014 11:49 AM

#Nine0Media #WebConsultants

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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Insights | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss
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pascal leclerc's curator insight, March 14, 2014 1:53 PM

infographie intéressante

Sabra Kay's curator insight, April 4, 2014 10:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Alison D. Gilbert's curator insight, April 10, 2014 7:28 PM

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Insights | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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GooglePlus, Twitter, YouTube, LinkedIn - Complete Social Media Sizing Cheat Sheet - infographic - Digital Information World

GooglePlus, Twitter, YouTube, LinkedIn - Complete Social Media Sizing Cheat Sheet - infographic - Digital Information World | Insights | Scoop.it

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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Google Analytics Setup checklist - Smart Insights

Google Analytics Setup checklist - Smart Insights | Insights | Scoop.it

Summary...

 

Once our new website is launched, we need to have a checklist  (useful for SEO professionals, web developers, digital analysts) that will help them identify on whether all actions have been properly taken in order to increase and/or  maintain conversion rates in high standards and why not improve them furthermore (for more details, just refer to the diagram below).

 


Via marketingIO
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marketingIO's curator insight, June 5, 2014 5:02 PM

This is a MUST review if you need a primer on the complete GA setup. Bookmark this!

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Social Web Statistics | Social Media Today

Social Web Statistics | Social Media Today | Insights | Scoop.it
There are over 7 billion people in the world, many of whom regularly use the social web in meaningful ways. Think you understand the scope of the online world? Think again. Here is an infographic from our pals at Uberflip visualizing what everyone is up to.
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Brands and Social Customer Service

Brands and Social Customer Service | Insights | Scoop.it
The smartest companies build stronger relationships on social media - check out this infographic to see why. (80% of brands think they're good on #social customer service. 92% of consumers disagree.
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The Simple Truth About SEO - Forbes [Scenttrail @Shoeboxed Share]

The Simple Truth About SEO - Forbes [Scenttrail @Shoeboxed Share] | Insights | Scoop.it
Forbes
The Simple Truth About SEO
Forbes
A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.

Via Marilyn Moran, Martin (Marty) Smith
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Marilyn Moran's curator insight, April 23, 2014 10:17 PM

I beg to differ on this article, slightly. SEO is anything BUT simple. Let's face it; it takes work. You can't just create a website and expect it to magically appear on page one especially if you have competition. :)

Martin (Marty) Smith's curator insight, April 23, 2014 10:42 PM

Agree with [url=/u/1199328 x-already-notified=1]Marilyn Moran[/url] SEO is many things "simple" not the first idea that jumps to mind. Realize the Forbes writer thinks he can make SEO "simple" for the C-level and maybe he does in the sense that they know SEO exists, but based on this article they have no capacity to DRIVE there themselves.

Problem with this web stuff is if you half to pay me or my tribe to interpret for you you've done two bad things at once - 

* Doubled or more your content marketing costs.

* Become dependent. We have to fish for you forever.

For example, I love this line, " but 90 percent is merely about consistently doing what feels natural and testing." I heard the process of SEO and testing defined better by Tobias Walter from @Shoeboxed team at Triangle Startup Factory today:

Traffic, Conversion, Revenue (TCR)

The big idea is those three ideas are connected . Biggest impact comes from working on one at a time. First you increase traffic. Once that goal is achieved you work on increasing conversion. Once that goal is bet you increase revenue.

Once you've made the turn through all three you go around the horn again rinsing and repeating ad infinitum. Much better explanation and more true to my experience as a Director of Ecommerce fo 7 years ( mad $30M+, AOV never over $62) and then Director of Marketing for an agency for 2 years (Klout up 292% and 2 record years).

When isolating the three key ideas of TCR (Traffic Conversion Revenue) from each other you don't get wound up in the wrong conversation. Yes you can attempt to knock down traffic and conversion at once. Chances are you will die trying or drown in attribution. Better to isolate, improve and then circle around again. 

Much more CLEAR explanation of SEO At Triangle Startup Factory today by Tobias Walter from Shoeboxed. We won't have to fish for Tobias or the Shoeboxed team any day soon :). Marty 

 

Marilyn Moran's comment, April 24, 2014 11:30 AM
Thank you for the mention @Martin (Marty) Smith!
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Insights | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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COVER STORY: Social Media in B2B

COVER STORY: Social Media in B2B | Insights | Scoop.it
B2B Marketing’s Social Media Benchmarking Report reveals marketers have no social strategy. Maxine-Laurie Marshall delves into the findings

Via Lydia's Marketing & Communication Consulting, EZSelect, Ali Anani
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Lydia's Marketing & Communication Consulting's curator insight, April 17, 2014 8:41 AM

Top-level summary on social media in B2B companies--from interviews with 288 client side marketers. Good overview to spark ideas for a more strategic approach to social (something many B2Bs lack). 

Victoria Bennett's curator insight, April 21, 2014 1:22 AM

Great data, compare the benchmarks with your own data.

Ali Anani's curator insight, April 24, 2014 12:55 AM

Social media and business facts

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5 Steps To Help You Get The Most Out Of LinkedIn -

5 Steps To Help You Get The Most Out Of LinkedIn - | Insights | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani
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aanve's curator insight, April 10, 2014 11:01 PM

www.aanve.com

 

Martin (Marty) Smith's curator insight, April 12, 2014 9:57 AM

LinkedIn is a powerful tool IF you know its secrets.

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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Insights | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  ;


Via Martin (Marty) Smith
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Tysa Fennern's curator insight, April 22, 2014 11:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Insights | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

Via Jeff Domansky
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Laura Tate's curator insight, April 11, 2014 12:15 PM

Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked!

Pawan Webworld's curator insight, April 12, 2014 8:34 AM

if that's happens so online business pulse rate is decreased & we'll get demorlised....our website earning rate is also decreased...

 

http://hotelthewoodz.com/

Rizz K's curator insight, April 12, 2014 5:26 PM

We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience.