If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...
This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.
"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.
The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.
From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!
I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.
For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!
Things we once considered opposing forces--doing right by people and delivering results, collaborating and keeping focus, having a social purpose and making money--are really not in opposition. They never have been.
& Technology Now 72% of IT departments are static, 80% of budgets will stay the same in 2013 and CEO decision making is almost evenly split between initiatives that make money, and initiatives that save money.
From the article: "...here is a brief overview of 5 of the 20th century’s most important educational theorists. Their influence can still be felt today, both in how we view the educational system and the educational process. As is the case with most theories, these individuals’ work has been adopted, refuted, tweaked, and ignored to varying degrees.
Implied here, of course, is that knowing both the history of education and theories of education are important. The case for the former is made best, arguably, by George Santayana: 'Those who cannot learn from history are doomed to repeat it.'"
"He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me. That ideas should freely spread from one to another over the globe, for the moral and mutual instruction of man, and improvement of his condition, seems to have been peculiarly and benevolently designed by nature, when she made them, like fire, expansible over all space, without lessening their density in any point, and like the air in which we breathe, move, and have our physical being, incapable of confinement or exclusive appropriation. Inventions then cannot, in nature, be a subject of property."
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