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Portable MS MIT Degree
Are you familiar with The Portable MBA book series? Here's my attempt at one for MS MIT degree.
Curated by Julie Spokus
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Portable MS MIT Degree | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | Portable MS MIT Degree | Scoop.it
To win people over, create tension between the status quo and a better way.
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You’re Not the Only One Who Hates to Register for a Website

You’re Not the Only One Who Hates to Register for a Website | Portable MS MIT Degree | Scoop.it
Blog post at Write Speak Sell : Do you become irritated when you're asked to register with a website before you can access its content? You're not alone.
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What I Learned from My TED Talk

What I Learned from My TED Talk | Portable MS MIT Degree | Scoop.it

Interesting that this showed up after I guest taught a grad-level training and development class.

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6 Classic Mistakes Of Email Marketing

6 Classic Mistakes Of Email Marketing | Portable MS MIT Degree | Scoop.it
As with any other form of marketing, if you’re into email marketing you’ll find that there are some very common mistakes that people tend to make, over and...
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Activity Streams: Information Overload or Gold Dust?

Over the weekend I was watching a video of my two favorite analysts, Dion Hinchcliffe of Dachis Group and Alan Lepofsky of Constellation Research, presenting at the recent Salesforce Dreamforce con...
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October 18 is Alaska Day - Wikipedia, the free encyclopedia

October 18 is Alaska Day - Wikipedia, the free encyclopedia | Portable MS MIT Degree | Scoop.it

Today is the day that Russia transferred Alaska to the US. You can take the girl out of Alaska, but you can’t take Alaska out of the girl.

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Chinese e-tailer to launch brick and mortar supermarkets filled with only QR codes

Chinese e-tailer to launch brick and mortar supermarkets filled with only QR codes | Portable MS MIT Degree | Scoop.it

The point of shopping online is because it is possibly cheaper and more convenient, which is why we have to wonder what is the point of launching actual physical retail stores without any products in them.

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Group Intelligence Correlates With Social Aptitude, Not IQ

Group Intelligence Correlates With Social Aptitude, Not IQ | Portable MS MIT Degree | Scoop.it
And other surprising research on what makes teams work.
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Framing 4 Critical Questions For Innovation

Often we do get a little muddled on our framing for any innovation activity we are considering, and we then don’t ask the appropriate questions at the right time.


Via Keycide consulting
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CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice - Forbes

CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice - Forbes | Portable MS MIT Degree | Scoop.it
Josh James This is a guest post written by Josh James, who founded Omniture (now a part of Adobe). He currently runs Domo, a data startup. Big company CEOs are virtually invisible on social media sites.
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Are tuition-assistance programs being used to best advantage?

Employers, workers agree it’s a mutually favorable arrangement. But 36% of local firms are not using all the money they have budgeted for these programs.
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The Benefits of Speaking Aloud

The Benefits of Speaking Aloud | Portable MS MIT Degree | Scoop.it
Writers have long known that speaking aloud what they have written in silence helps them to shape their ideas.
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Social Media versus Knowledge Management

Social Media versus Knowledge Management | Portable MS MIT Degree | Scoop.it
On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing.
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They Built It, but Employees Aren’t Coming

They Built It, but Employees Aren’t Coming | Portable MS MIT Degree | Scoop.it
Only 10-20% of employees are actively involved in social collaboration, according to a survey of U.S. and European executives by the DachisGroup.
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Do Your Slides Pass the Glance Test?

Do Your Slides Pass the Glance Test? | Portable MS MIT Degree | Scoop.it
An audience can't listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway).
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Portable MS MIT Degree | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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Knowledge Management, Collaboration and Search-Based Applications | Earley & Associates

Knowledge Management, Collaboration and Search-Based Applications | Earley & Associates | Portable MS MIT Degree | Scoop.it
Metadata provides relevancy “signals”, and consequently, increases the rate at which knowledge moves within organizations.
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History's Most Famous Serial Career Changers - Online College.org

History's Most Famous Serial Career Changers - Online College.org | Portable MS MIT Degree | Scoop.it
These famous people are proof that there's no shame in being a perpetual career changer.
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They want my Social Media content

"...these are two of many cases where the evidence is clear about Social Media use. The fundamental elements of confidentiality still apply, if you do not want it to be public knowledge, do not put it on Social Media."

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Here’s Why Your Employees Are Just Not That Into You

Here’s Why Your Employees Are Just Not That Into You | Portable MS MIT Degree | Scoop.it

Are you frustrated with employees who seem to be more “It’s all about me” than “How can I help my employer?” Do you wish your employees shared your commitment to your organization’s goals and success?

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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Portable MS MIT Degree | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Wanted: Job Candidates with Diverse Backgrounds to Fill Severe Big-Data Jobs Shortage

Wanted: Job Candidates with Diverse Backgrounds to Fill Severe Big-Data Jobs Shortage | Portable MS MIT Degree | Scoop.it
A career path that began with studying infectious diseases and led to analyzing terabytes of game data may seem a circuitous route.
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CEOs Need to See Through Walls

CEOs Need to See Through Walls | Portable MS MIT Degree | Scoop.it
This blog post is part of the HBR Online Forum The CEO's Role in Fixing the System. The key to reforming capitalism lies in creating shared value by harnessing the power of business to solve social problems.
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