Portable MS MIT D...
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Portable MS MIT Degree
Are you familiar with The Portable MBA book series? Here's my attempt at one for MS MIT degree.
Curated by Julie Spokus
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Never promise a story & then don't --what most businesses do

Never promise a story & then don't --what most businesses do | Portable MS MIT Degree | Scoop.it

“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”

Blah blah blah. Not okay. You lost me.


Via Karen Dietz
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Karen Dietz's comment, June 24, 2013 2:51 PM
I love what you have shared Andrea! Yes, you and your brand via your storytelling is unique :)
Karen Dietz's comment, June 24, 2013 2:52 PM
Right on Karen - I so appreciate your comment and advice!
Karen Goldfarb Copywriter's comment, June 24, 2013 3:50 PM
Yes, all excellent.
Rescooped by Julie Spokus from Just Story It Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Portable MS MIT Degree | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Portable MS MIT Degree | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Portable MS MIT Degree | Scoop.it


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.

 

Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/

 

It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.

 

Yippee!

 

Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Robin Good, Brian Yanish - MarketingHits.com, Karen Dietz
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AAEEBL's curator insight, January 20, 2013 9:13 PM

This would be helpful in video-creation and for pulling presentations together.

Mellon Library's curator insight, January 21, 2013 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.

Nedko Aldev's curator insight, May 8, 2013 3:45 AM

add your insight...

 
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Storytelling by Design

Storytelling by Design | Portable MS MIT Degree | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...

 

This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.

 

"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.

 

The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.

 

From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!

 

I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.

 

For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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