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4 content marketing mistakes you absolutely have to avoid making | memeburn

4 content marketing mistakes you absolutely have to avoid making | memeburn | Political Communications | Scoop.it
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Connect Email Lists to Social Profiles | Salsa

Connect Email Lists to Social Profiles | Salsa | Political Communications | Scoop.it
How to connect your email list with social for nonprofits. Break down pesky silos separating your email and social media outreach.
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12 Google+ Best Practices for Nonprofits

12 Google+ Best Practices for Nonprofits | Political Communications | Scoop.it
Google+ Pages have a vast tool set and Google's quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users...
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Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification

Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification | Political Communications | Scoop.it
I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help [...]
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What Makes the Best Infographics So Convincing

What Makes the Best Infographics So Convincing | Political Communications | Scoop.it

Insights and Examples from Gareth Cook, editor of The Best Infographics of 2013

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5 Ways Leaders Enable Innovation In Their Teams

5 Ways Leaders Enable Innovation In Their Teams | Political Communications | Scoop.it
Leaders are accountable to assemble teams and lead them to optimal performance outcomes. An effective leader recognizes the importance of embracing differences in people and knows how to connect the dots amongst those differences to get the best outcomes from the team. This is what cultivates a workplace environment of continuous improvements, innovation and initiative. Leaders must foster a commitment from the team to embrace an innovation mindset where each employee learns to apply the differences that exist in one another for their own success and that of the organization. Here are 5 immediate things leaders can do with their teams to foster an environment of innovation and initiative. They apply whether you are forming a new team or revamping an existing one.
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7 Tips for Creating an Awesome Nonprofit Website

7 Tips for Creating an Awesome Nonprofit Website | Political Communications | Scoop.it

Want to make your nonprofit organization's website more awesome? Here are 7 tips to help you craft a website that will leave a lasting impression on your supporters.

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Six Tips to Get Started on Your Communication Strategy

Six Tips to Get Started on Your Communication Strategy | Political Communications | Scoop.it
Six Tips to Get Started on Your Communication Strategy
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ABC's of Getting More Traffic to Your Nonprofit Website

ABC's of Getting More Traffic to Your Nonprofit Website | Political Communications | Scoop.it
You did it! You built a great website, and now visitors will start streaming in. Not so fast...did you really think it was going to be so simple?
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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Political Communications | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
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Political Campaigns in the Digital Age - Edelman

Political Campaigns in the Digital Age - Edelman | Political Communications | Scoop.it
As Indonesia prepares for its elections, candidates need to adapt to the social transformation. Here are five key learnings from the UK’s previous election.
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ABC's of Getting More Traffic to Your Nonprofit Website

ABC's of Getting More Traffic to Your Nonprofit Website | Political Communications | Scoop.it
You did it! You built a great website, and now visitors will start streaming in. Not so fast...did you really think it was going to be so simple?
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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | Political Communications | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.
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PR’s Answer to the Classic Storytelling Arc

PR’s Answer to the Classic Storytelling Arc | Political Communications | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
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Top 10 Tips for Using a Celebrity Spokesperson

Top 10 Tips for Using a Celebrity Spokesperson | Political Communications | Scoop.it
Marketing Strategy - We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your next marketing effort, ...
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5 Stories Nonprofits Should Be Telling On Social Media

5 Stories Nonprofits Should Be Telling On Social Media | Political Communications | Scoop.it
Why are nonprofits so bad at telling their stories on social media? Here are 5 ideas for stories your org can and should share.
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Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand | Political Communications | Scoop.it
Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."...
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10 boring PR tasks you can automate

10 boring PR tasks you can automate | Political Communications | Scoop.it
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
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The 5 Questions You Must Ask Before You Write Another Blog Post

The 5 Questions You Must Ask Before You Write Another Blog Post | Political Communications | Scoop.it
Whether you're blogging for your own business or as a freelancer for someone else's staying organized is paramount. An editorial calendar can go a long way toward keeping track of what you're writing and when—but it can also do so much more. By adding a few extra sections to your bl
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How to create content ideas for a new client - infographic

How to create content ideas for a new client -  infographic | Political Communications | Scoop.it

1 Get to know the client

2 Identify the client's goal for the content

3 Find hooks that align with the client's goals

4 Sprinkle in emotional appeals to add interest

5 Confirm that the idea has at least one value


Via Florian Eisele
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Florian Eisele's curator insight, June 23, 2014 1:10 PM

good guidelines for a content idea creation process. especially like points 2+3