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business news, financial policy updates, economic climate, consumer behavior
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Significant Others: Targeting Gays And Lesbians In The Banking Sector | The Financial Brand: Marketing Insights for Banks & Credit Unions

Significant Others: Targeting Gays And Lesbians In The Banking Sector | The Financial Brand: Marketing Insights for Banks & Credit Unions | Policy-News | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions
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10 Trends for Financial Services Marketing | Fifth Gear Analytics

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Key takeaways and ideas for how Citi can address these trends/challenges:

 

·    The importance of mobile banking:

o    Drive to mobile - encourage cardmembers to download the Citi app in DM packages

o    Create exclusive Private Pass and/or TY Access/Events for cardmembers booking through the mobile app
o    Mobile banking increases customer engagement and further leverages Citi and/or TY as THE card for people in the know.
 

 

·    Data integration/Social Media:
o    Drive to social media – Another great way to track success of a DM package AND increase engagement
o     The financial services industry has been slow to adopt social media  - incorporating drive to social media in DMs, Citi will set itself apart in the industry and continue to build brand equity as “THE card for people in the know”

o    Utilize social media is a platform for gathering data and targeting consumers in DM pieces

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Acting director of IRS forced to resign amid furor over targeting of conservative groups

Acting director of IRS forced to resign amid furor over targeting of conservative groups | Policy-News | Scoop.it
Obama says commissioner was asked to quit in wake of controversy involving conservative groups.
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Rising revenues to shrink deficit rapidly through 2015: CBO

Rising revenues to shrink deficit rapidly through 2015: CBO | Policy-News | Scoop.it
WASHINGTON (Reuters) - The deficit is shrinking considerably more quickly than previously thought, the Congressional Budget Office said on Tuesday in a report that could sap Congress' sense of urgency...
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Obama taps Representative Watt as housing regulator

Obama taps Representative Watt as housing regulator | Policy-News | Scoop.it
WASHINGTON (Reuters) - President Barack Obama on Wednesday nominated a veteran Democratic congressman to oversee mortgage financiers Fannie Mae and Freddie Mac, a choice that could set up a contentious...
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Consumer confidence rebounded in April, Conference Board says

Consumer confidence rebounded in April, Conference Board says | Policy-News | Scoop.it
WASHINGTON -- Consumer confidence rebounded in April as Americans felt better about the economy's short-term prospects and their own incomes, the Conference Board said Tuesday.
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Hiring in U.S. Tapers Off as Economy Fails to Gain Speed

Hiring in U.S. Tapers Off as Economy Fails to Gain Speed | Policy-News | Scoop.it
Employers added only 88,000 jobs in March, a pace of growth too sluggish to make a big dent in the backlog of idle workers. The jobless rate dipped to 7.6 percent from 7.7 percent.
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Young workers are giving up looking for a decent job and choosing to continue their education, racking up vast amounts of student debt in the process. This debt has been a contributing factor in the recent surge of consumer credit outstanding.

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How Are We Using Social Media? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments

How Are We Using Social Media? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Policy-News | Scoop.it
How Are We Using Social Media? [INFOGRAPHIC] Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?
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Stocks Climb After BoJ Unleashes Massive Stimulus Plan - Fox Business

Stocks Climb After BoJ Unleashes Massive Stimulus Plan - Fox Business | Policy-News | Scoop.it
The Associated Press Stocks Climb After BoJ Unleashes Massive Stimulus Plan Fox Business The Dow climbed Thursday, completing its eleventh up-down-up-down pattern day -- something that has only happened three other times since 2000, according to...
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Health Law Provision for Small Business Is Delayed - New York Times

Health Law Provision for Small Business Is Delayed - New York Times | Policy-News | Scoop.it
Health Law Provision for Small Business Is Delayed New York Times WASHINGTON — Unable to meet tight deadlines in the new health care law, the Obama administration is delaying parts of a program intended to provide affordable health insurance to...
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5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments | Policy-News | Scoop.it
Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase.
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Top Challenges Facing Financial Services in 2013

Top Challenges Facing Financial Services in 2013 | Policy-News | Scoop.it
The financial services industry is facing challenges on several fronts, many of them intertwined, as we enter the new year.
Alexis Wonais's insight:

Interesting article detailing some of the key challenges the financial services industry faces in 2013 including government regulation (Dodd-Frank Act & Basel III), dealing with non-bank competitors and increasing the business value of customer relationships.

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New SEC chief Mary Jo White begins job with pressure to tackle rules

New SEC chief Mary Jo White begins job with pressure to tackle rules | Policy-News | Scoop.it
Congress presses ex-prosecutor to pump out overdue regulations of Dodd-Frank, other key rules.
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Alexis Wonais's comment, May 17, 2013 3:39 PM
Congress is putting pressure on the new SEC chief to enforce financial regulations required by the Dodd-Frank Act. With White up for congressional re-approval this summer, it will be interesting to see how she tackles these challenges.
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Visa Credit Card Itching For China Yuan Business

Visa Credit Card Itching For China Yuan Business | Policy-News | Scoop.it
Visa Inc. ready for action in China once government opens market to foreigners.
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Dow, S&P 500 end at record highs again, Google jumps

Dow, S&P 500 end at record highs again, Google jumps | Policy-News | Scoop.it
NEW YORK (Reuters) - Stocks rose on Wednesday, with the Dow and S&P 500 hitting new all-time highs in a broad market rally as the recent upward momentum persisted.The Nasdaq also hit its highest level...
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UPDATE 1-Rising revenues shrink U.S. deficit by $203 bln-Congressional Budget Office

WASHINGTON, May 14 (Reuters) - The U.S.budget deficit isshrinking considerably more quickly than previously thought andrevenue growth will outpace spending increases over the next twoyears, the Congressional...
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Health Law Provision for Small Business Is Delayed

Health Law Provision for Small Business Is Delayed | Policy-News | Scoop.it
Because of what the Obama administration called “operational challenges,” most small companies that buy insurance through an exchange will offer workers just one option next year.
Alexis Wonais's insight:

The choice option, already available to many big businesses, was originally scheduled to become available to small employers in January, but is now delayed until 2015.

 

The delay will “prolong and exacerbate health care costs that are crippling 29 million small businesses,” said Senator Mary L. Landrieu, Democrat of Louisiana and the chairwoman of the Senate Committee on Small Business and Entrepreneurship.

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FICO To Begin Monitoring Consumer Behavior On Social Networks | Social News Daily

FICO To Begin Monitoring Consumer Behavior On Social Networks | Social News Daily | Policy-News | Scoop.it
Fair Isaac Corporation, the company responsible for FICO Scores has purchased Infoglide software. The company will now monitor social networks for fraud.
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Facebook Reveals New Software for Android Smartphones - Fox Business

Facebook Reveals New Software for Android Smartphones - Fox Business | Policy-News | Scoop.it
Wired (blog)
Facebook Reveals New Software for Android Smartphones
Fox Business
Facebook, like its rivals, has increased efforts to grow its business on mobile devices as consumers spend more time accessing the Internet through smartphones.
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Small business owners criticize Obamacare roll out - Daily Caller

Small business owners criticize Obamacare roll out - Daily Caller | Policy-News | Scoop.it
Daily Caller Small business owners criticize Obamacare roll out Daily Caller More business owners are upset about the Affordable Care Act, now that the Department of Health and Human Services has announced that the small-business health care...
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5 Ways Retailers Are Monitoring Your Every Move | POPAI

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Policy-News | Scoop.it

Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase. Whether it begins at home on their computer during the research and price-comparison stage, or in-stores at an interactive display that asks for personal info, there are numerous ways brands and retailers are finding out more and more about shoppers in order to cultivate a better user experience for them. Can you count all of the ways?


Via Russ Merz, Ph.D.
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An, SungBin's comment, April 5, 2013 2:57 AM
I am agree with this article. I didn't know that super mannequin cams are used to see the consumer behavior but it seems it is good idea. and data mining and smartphone tracking is same idea. because these days, most of us using free WIFI with our smartphones. also, those three information will give companies to more accurate consumer behavior.
faisal bin afif's comment, April 7, 2013 4:15 AM
I think this article details what I believe to be the next "in thing" or trend in marketing, which is already starting to happen. That is not a unified approach to marketing using an integrated marketing strategy of "one size fits all" but once marketers have access to this much personal information, even instantaneous facial features of potential consumers they can individualise and customise unique messages direct to that individual consumers by new technology. This can be messages to a smart phone or digital media positioned next to a display stand of the firms merchandise.
Avi Prasad's comment, May 9, 2013 10:07 PM
I agree with Faisal, it the next thing that is slowly being implement in markting, again like i have said in the past, adaption of technology as well watching how consumers interact with a companies product is essential in the success for a company. This directly involes the consumer as they are unaware of this type of marketing will be more conscious of what is being displayed.
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Obama to sign budget bill that includes sequester cuts

Obama to sign budget bill that includes sequester cuts | Policy-News | Scoop.it
President Obama is set to sign a short-term budget plan that includes spending cuts included in the sequester.
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