Key takeaways and ideas for how Citi can address these trends/challenges:
· The importance of mobile banking:
o Drive to mobile - encourage cardmembers to download the Citi app in DM packages
o Create exclusive Private Pass and/or TY Access/Events for cardmembers booking through the mobile app o Mobile banking increases customer engagement and further leverages Citi and/or TY as THE card for people in the know.
· Data integration/Social Media: o Drive to social media – Another great way to track success of a DM package AND increase engagement o The financial services industry has been slow to adopt social media - incorporating drive to social media in DMs, Citi will set itself apart in the industry and continue to build brand equity as “THE card for people in the know”
o Utilize social media is a platform for gathering data and targeting consumers in DM pieces
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Alexis Wonais's insight:
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Alexis Wonais's insight:
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Alexis Wonais's insight:
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