San Francisco Embraces the Pop-Up for Neighborhood Revitalization | Police Problems and Policy | Scoop.it

In San Francisco, pop-up incubator SQFT attempts to showcase the potential of temporary business for economic development.

Once a strategy for retailers to build brand awareness and coolness cred in a flashy spectacle (now you see us, now you don't), the pop-up shop has transformed into a tool of urban revitilization. In San Francisco, the city government has partnered with a pop-up incubator called SQFT to help activate a downtrodden neighborhood's potential with a jolt of temporary business inserted into retail deadspace. Today, SQFT celebrates its launch by bringing a slice of life to a string of blocks in San Francisco's Mid-Market with a pop-up library, yoga studio, and cafe, among other temporary businesses...


Via Lauren Moss