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A Startling Case Study of Manual Penalties and Negative SEO

A Startling Case Study of Manual Penalties and Negative SEO | Référencement - Conseils d'optimisation SEO Pole Position Seo | Scoop.it
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.
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How To Avoid A Fight With Penguin

How To Avoid A Fight With Penguin | Référencement - Conseils d'optimisation SEO Pole Position Seo | Scoop.it
Brafton's latest infographic highlights what you need to know about Google's Penguin and how to avoid getting hit by it down the line.
SandrineKhou's insight:

"Google has said Penguin 2.0 will be the most-talked-about algorithm update of 2013 for brands’ SEO strategies. The search-ranking signal targets websites with low-grade backlink profiles. In preparation for Penguin 2.0, Brafton, North America’s largest news and content marketing agency, put together a guide to help you fend off potential PageRank downgrades. After all, no one wants to be in a fight with a Penguin."

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