Polarscoops Integrated Marketing Communications Milestone 2
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Content Marketing Report: Marketers Push Forward on Engagement

Content Marketing Report: Marketers Push Forward on Engagement | Polarscoops Integrated Marketing Communications Milestone 2 | Scoop.it
In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry..
Charles Farrelly-Gruar's insight:

This article focuses on growing trends in marketing, as well as what challenges marketers face because of these trends. The main, most interesting point is that Social Media has overtaken website articles as the most popular tactic in content marketing for 2013. This is interesting when you also learn that the biggest challenge stated by marketers in the past has been finding enough engaging content for customers, but the latest study shows the biggest problem is finding enough content all together, and the problem of engagement has dropped from 42% to a mere 18%. From this, can conclude that Social Media has helped marketers deal with the issue of consumer engagement? And what can marketers to do combat their new challenge, of finding enough content to get their messages across? 

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Jina Um's comment, April 9, 2013 3:31 AM
This article shows why social media need in nowadays. I think social media can help the marketers deal with the issue of consumer engagement. The most important reason is social media is very popular and most consumer use. So marketers do combat their product and introduce the new product challenge enough with good communication.
Nicholas Brooke West's comment, April 9, 2013 4:26 AM
This article really opens your eyes at how social media has taken off the advertising and marketing word. By happening so fast and the internet growing ever so rapidly many marketers have so much space to operate that they are confused at how to us eall this space but need to do so to engage consumers in a way that they will remember and process into purchasing decisions.
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Top 10 Bad Beverage Ideas - TIME

Top 10 Bad Beverage Ideas - TIME | Polarscoops Integrated Marketing Communications Milestone 2 | Scoop.it
Milk and cookies, milk and honey, milk and cereal — milk gets around. But its latest coupling — with carbonation and fruit flavors in Coca-Cola's new Vio drink, now being tested in U.S....
Charles Farrelly-Gruar's insight:

This article depicts the top 10 bad marketing ideas from beverage companies, starting with The Coca-Cola debacle, and going on to another mistake by Coca-Cola, which was to introduce carbonated milk products to their American markets. Carbonated milk, the article details, is not new in Asian markets, but one would be smart to assume the American market may be slightly less accustomed to this sort of drink than a market that includes drinks made out of cheese. What both these examples from the Coca-Cola Company, plus many more on the list, show us the pitfalls of not understanding the customer base enough when introducing a product. Is it safe to assume, given more integrated communication lines with customers, that these marketing monstrosities could have been avoided? And if not, are there any steps the companies could take to recover from them?

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Nicholas Brooke West's comment, April 9, 2013 4:12 AM
Interesting article, I have never heard of carbonated milk beverages and for a company to introduce this without proper advertising and educating on me i feel as a consumer I will be turned off as it is far too foreign to me. I beleieve proper communication and planning towards your niche of a customer base would have avoided these mistakes therefore resulting in these product lines not being launched and exchanged for successful new innovative product lines that the consumers received positively. To avoid future losses companies need to undertake market research to communicate with a sample size of their consumers. This is important step in reaching your target audience.
Jina Um's comment, April 9, 2013 5:50 AM
This article is interesting. Carbonated milk product is not a new product in Asia market. So, Coca-Cola need special then other product. I think Coca-Cola is nothing special as ordinary product. So, it ranked depicts the top 10 bad marketing ideas from beverage companies. In my opinion, integrated communication lines with customers could take to recover by cool advertising and with good product such as a Coke copywriter described the drink — which comes in four fruit flavors, including peach-berry and mango — as "like a birthday party for a polar bear."
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The 3 critical ingredients to succeeding in Marketing and Communications

The 3 critical ingredients to succeeding in Marketing and Communications | Polarscoops Integrated Marketing Communications Milestone 2 | Scoop.it
I receive at least 30 unsolicited job applications a week. I try to meet at least three ‘would-be’ recruits every 10 days. And when I do, I am searching for the three critical ingredients that make for a great recruit for this industry.
Charles Farrelly-Gruar's insight:

Success is, ultimately, where we all are aiming for in our lives, and being able to measure such a thing is an important step to reaching that goal. I found this article, written by the head of the largest marketing and Communications Company in the southern hemisphere, to be very interesting. To understand what such a person looks for in his new recruits, one gains an understanding into how he believes his company gains much of its success. In his eyes, to be focussed on putting in extra effort, to be obsessed with perfecting small details, and to be able to communicate well and hold an intelligent conversation, are the three key traits he would look for in a new recruit. It stands to reason, then, that these traits are what he attributes his own success to, as well as the success of his company. I find recruiting like this would be an effective way of ensuring like-minded people are carrying on your companies image. What do you think? Is this enough of a screening process to ensure your company enjoys the success it deserves? 

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Jina Um's comment, April 9, 2013 4:34 AM
I think marketing and communications industry are important for success of the business. Especially, advertising, digital, PR and their disciplines are effective way of success. Also, new recruit will help to carry on the company image and it makes better idea to work. So, it is enough to ensure the company enjoy the success it deserve. In my opinion, new recruit is one way of marketing communication with company and consumers.
Nicholas Brooke West's comment, April 9, 2013 5:06 AM
i believe that sometimes a screening process like this would cause too many particapants to be forced out due to such a strict criteria as most of thse people could offer more to the companies in other ways due to other perceptions. Compnies must take this into consideration when measuring sucess towards their company goal as if their company is doing well externally it moght be failing internally.