Poker & eGaming News
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Industry news about online real-money gambling
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Playtech buys Viaden/CTXM for 95 MEUR, Robin Harrisson EGR Magazine

Playtech buys Viaden/CTXM for 95 MEUR, Robin Harrisson EGR Magazine | Poker & eGaming News | Scoop.it

Playtech acquires CTXM and invests in 20% of social casino and mobile business Viaden both from Playtech founder Teddy Sagi – companies will focus on social gaming rather than real-money products.

 

eGR also understands that Playtech has acquired a stake in Zeda Poker, a B2C social site “powered by Viaden Gaming.”

Slots Farm, which currently has around 1.4m monthly active users according to AppData, was launched on CTXM’s Gaming OS platform in August last year.


As a result of the acquisitions both Viaden and CTXM will now shift their focus from developing real-money gaming products to concentrating on social and mobile development.

The software for Soda Poker is almost identical in appearance to Calshark, the free-play dot.com poker site launched by the California Online Poker Association (COPA) in October last year, which went live with software provided by Playtech and “supported by” SciPlay, the joint venture company formed in January 2010 between Playtech and Scientific Games.

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Social gaming will never overtake egaming revenues, Robin Harrison EGR Magazine

Social gaming will never overtake egaming revenues, Robin Harrison EGR Magazine | Poker & eGaming News | Scoop.it

55% of those polled believe that social revenues will never overtake online gambling, despite huge growth in the sector. Many may have thought that Zynga’s dominance of the sector, coupled with rumours that the company was set to embark on an acquisition spree following the US$180m purchase of OMGPOP in March.

 

Despite operators like bwin.party announcing plans to invest in social, and today’s exclusive story announcing that Playtech have acquired CTXM and agreed to buy a stake in Viaden Gaming to develop social gaming products, only 12% of those polled believed that social investment was the way to drive business forward.

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