The big bucks were brought in by MMO-style games and general PC-based (and browser-based) social gaming titles. All those raked in 23.55 billion RMB ($3.73 billion), up 16.9 percent year-on-year. Clearly, those titles – from sprawling games like Shanda’s (NASDAQ:GAME) World Zero to social network integrated games like The Sims on QZone – dominate gaming revenue in the country. In that sector, Tencent (HKG:0700) has long led the way, and runs the afore-mentioned QZone.
In good news for Chinese game developers – well, in PC-based titles – locally developed games accounted for 71.6 percent of the whole PC online games sector. Their revenue was 16.86 billion RMB (from the afore-mentioned 23.55 billion RMB slice), which was up 63 percent year-on-year at 2012 H1.